- Brain Research: What's The Best Length For A Super Bowl Spot?
Marketing Daily, Sarah Mahoney - Saturday, June 13, 2015
When it comes to testing commercials that work the best, researchers ha ...
- CMO Council Studies Embracing Social Media Strategies To Build Brands, Retain Workers
Marketing Daily, Tanya Gazdik - Saturday, June 13, 2015
Few companies have mastered the ability to engage their entire organization ...
- What Mobile Shoppers Want in an App: 54% Product Images, 53% Product Reviews
MobileShopTalk, Chuck Martin - Sunday, June 14, 2015
The consumer choice of using a retailer's app or website to sh ...
- Social Media A Reliable Influence For Women Clothing Shoppers
Research Brief, Jack Loechner - Monday, June 15, 2015
According to a new report from Mintel, 67% of US women purchas ...
- MediaCom Ranked Number One Globally And In UK
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
Group M's MediaCom is the world's leading media agency, according to Recm ...
- ANA Commissioning Wide-Ranging Study On Media Buying
MAD, Steve McClellan - Thursday, June 11, 2015
The Association of National Advertisers is hiring a consultant to do ...
- High Percentages Of Grocery Shoppers Say That QSRs, Food Companies Work Against Their Health Interests
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2015
A significant 41% of regular grocery shoppers surveyed by the Food Marketi ...
- Measurement Mandate At Upcoming ARF Event
MediaDailyNews, Charlene Weisler - Thursday, June 11, 2015
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conferenc ...
- 59% Shop by Mobile, 15% Buy that Way
MobileShopTalk, Chuck Martin - Thursday, June 11, 2015
While using a phone to shop has become rather commonplace, using ...
- Web Connected TVs Bringing Internet Delivered Video Direct
Research Brief, Jack Loechner - Friday, June 12, 2015
While 27% of all households have a TV set connected via o ...
- What If Brands Could Serve Ads From A Personal Computer?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2015
A research paper that recently resurfaced, penned by Saikat Guha, senior scienti ...
- Amazon, Apple Are Best-Perceived Brands Among LGBT Americans
Marketing Daily, Karlene Lukovitz - Wednesday, June 10, 2015
Amazon jumped six places from last year to take the top sp ...
- Nielsen Finds Fans Of Curry And James Are Different Consumers
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2015
The Golden State Warriors lost to the Cavs in Game Three ...
- Nielsen Finds Upper Limit To Apps Used, But Time Spent Soars
MediaDailyNews, Joe Mandese - Thursday, June 11, 2015
In a pattern that seems to be following the fragmentation of oth ...
- Media Consumption Grows, Enhanced By Internet
Research Brief, Jack Loechner - Thursday, June 11, 2015
According to the Media Consumption Forecasts, a new report by ZenithOptimedia, peop ...
- Three In Four Publishers Will Increase Video Inventory To Meet Demand
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Almost three-quarters of publishers have pledged to inject more video inventory in ...
- How Real Is Real Time Marketing?
Research Brief, Jack Loechner - Wednesday, June 10, 2015
According to a new study by Wayin, the 2015 Wayin Real-Time Marketi ...
- Search: What U.S. States Cost The Most Per Click?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2015
Paid-search costs differ depending on the state marketers work in. What stat ...
- Blackhawks, Rangers Tops In Fan Loyalty
Marketing Daily, Tanya Gazdik - Monday, June 8, 2015
The Chicago Blackhawks and New York Rangers are at the top wh ...
- 65% Prefer Store Over Online, Mobile; 85% Want to Touch, Feel Products
MobileShopTalk, Chuck Martin - Monday, June 8, 2015
While mobile shopping is big, shopping in a store remains a l ...
- Opinions From Peers And Strangers Validate Choices And Intentions
Research Brief, Jack Loechner - Tuesday, June 9, 2015
According to a new Mintel flagship report, American Lifestyles 2015, "constantly connecte ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footpri ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- Big Opportunity For Quick Little Ads
Research Brief, Jack Loechner - Monday, June 8, 2015
A new study from Juniper Research has found that advertising spend ...
- Powerful Images Capture Moods To Target Digital Ads
SearchBlog, Laurie Sullivan - Monday, June 8, 2015
Photos establish a person's identity thousands of pixels at a time. There ...
- Why Ad Blockers Have Mobile In The Sights
MAD London, Jason Mander - Friday, June 5, 2015
Advertisers have put more effort into attacking ad-blocking technology than addressing t ...
- Global Mobile Impact: UK Payments: $2 Billion a Week; China Commerce: $59 Billion; US Effect: $1 Trillion
MobileShopTalk, Chuck Martin - Friday, June 5, 2015
Any regular reader here knows we look at the entire world ...
- SMBs Want Digital Marketing Vendors Who Understand Their Organization Goals
Research Brief, Jack Loechner - Friday, June 5, 2015
According to a study by Thrive Analytics, 40% of US SMBs cit ...
- Digital Video On Social Media Competing With Prime TV
Research Brief, Jack Loechner - Thursday, June 4, 2015
Marketers are expected to spend $7.77 billion on digital video ads th ...
- Search Marketing, The Cash Cow For Google's Moonshot Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2015
It may have started with search engine marketing supported by Web browse ...