- Unopened Text Messaging Gets Priority Over eMail and Push
Research Brief, Jack Loechner - Wednesday, June 3, 2015
Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows th ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Moms Want Tech To Be Less Isolating
Marketing Daily, Aaron Baar - Monday, June 1, 2015
Helen Thomas, CEO of Touchjet, tells "Marketing Daily": "Moms are constantly looki ...
- Q&A With Magid's Mike Bloxham
MediaDailyNews, Charlene Weisler - Monday, June 1, 2015
Mike Bloxham might be best known in research circles for his wo ...
- A Eulogy for 'Kathy,' The First Persona
Online Spin, Gord Hotchkiss - Monday, June 1, 2015
My column last week on the death of the persona seemed ...
- Size First, Position Next For Video Ad Viewability
Research Brief, Jack Loechner - Tuesday, June 2, 2015
According to April 2015 research by Google, marketers remain concerned about payi ...
- New Beauty Buzzwords Are Ancient: Oil And Clay Sales Soaring
Marketing Daily, Sarah Mahoney - Friday, May 29, 2015
The NPD Group says that in the U.S. prestige beauty market ...
- Out-Of-Home Advertising Sets Up Mobile Search And Shopping
Research Brief, Jack Loechner - Monday, June 1, 2015
Out-of-home (OOH) advertising produces the best combination of reach and consumer activi ...
- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't ju ...
- Kellogg's Ranked Most Reputable U.S. Consumer Company
Marketing Daily, Karlene Lukovitz - Thursday, May 28, 2015
The other companies in the top 10, in order, are: Lego, Fru ...
- J.D. Power Drives Off The Lot With NADA Used Car Guide
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
NADA's Used Car Guide, which serves retailers, financial institutions, insurers and softwa ...
- Technology And Innovation Causing Shift in Consumer Electronics Ownership
Research Brief, Jack Loechner - Friday, May 29, 2015
Smartphones are now the third most-owned CE product in the country, traili ...
- Meeker Says Web Growth Is Flattening Out, But Bullish On India
Around the Net in Video, P.J. Bednarski - Thursday, May 28, 2015
As her first “key Internet trend,” the famed venture capitalist Mary Meek ...
- LGBT Consumers Favor Home Ownership, Worry About Discrimination
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2015
Nearly nine out of 10 (89%) LGBT homeowners surveyed, and three o ...
- Data-Driven Marketing On An Upswing, But Marketers Wary
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Neil O'Keefe, SVP of CRM and member engagement at the DMA, sa ...
- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- Research Redux: Helping Marketers Drive Growth
MediaDailyNews, Gayle Fuguitt - Thursday, May 28, 2015
CEOs are desperate for actionable research that will help them reinvent the ...
- Meeker Deck 2015: Time To Change Orientation
MoBlog, Steve Smith - Thursday, May 28, 2015
One of the most interesting insights from Mary Meeker's annual deck ...
- Marketing Culture Or Organization Culture To Lead The Brand?
Research Brief, Jack Loechner - Thursday, May 28, 2015
In today's marketplace, where the customer experience is a major differentiator a ...
- Millward Brown BrandZ Study Shows Power Of Tech And Mobile Commerce
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Chinese brands, of which there are 14 in the Top 100 ...
- Just Pick Up The Phone
Research Brief, Jack Loechner - Wednesday, May 27, 2015
According to the Call Intelligence Index published by Invoca, mobile marketing ...
- Australia - Not Cuba - Tops Americans' Bucket List Destinations
Marketing Daily, Aaron Baar - Tuesday, May 26, 2015
"Suddenly, Cuba seems more within reach," Steve Loucks, a representative for Trav ...
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
MobileShopTalk, Chuck Martin - Tuesday, May 26, 2015
While mobile continues to grow across the board, mobile commerce is ...
- Programmatic Efficient, Effective, Economical
Research Brief, Jack Loechner - Tuesday, May 26, 2015
According to a study by Econsultancy, in partnership with Quantcast , bas ...
- Just The Facts, Ma'am
Research Brief, Jack Loechner - Monday, May 25, 2015
Bronto has teamed up with Apparel Magazine to answer what factors influen ...
- New Balance, Nike, Skechers Lead In Sneaker Loyalty
Marketing Daily, Sarah Mahoney - Friday, May 22, 2015
Sales of athletic footwear are off to a strong start this yea ...
- Ketchup Dominates Memorial Day Condiment Sales
Marketing Daily, Karlene Lukovitz - Thursday, May 21, 2015
Ketchup also enjoyed a volume lift. Leading up to the holiday, 4 ...
- Eukanuba Campaign Focuses On Canine Longevity
Marketing Daily, Tanya Gazdik - Friday, May 22, 2015
"The campaign is aimed at pet parents who, like Eukanuba, are al ...
- Streaming Video Overtakes Live Programming As Method-of-Choice
Research Brief, Jack Loechner - Friday, May 22, 2015
According to the recently released Deloitte "Digital Democracy Survey," streaming video service ...
- Digital, Be Darned; Auto Salespeople Are The Key To The Deal
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2015
"Given that people so often turn to the Internet and smartphone ap ...