- Streaming Video Overtakes Live Programming As Method-of-Choice
Research Brief, Jack Loechner - Friday, May 22, 2015
According to the recently released Deloitte "Digital Democracy Survey," streaming video service ...
- Digital, Be Darned; Auto Salespeople Are The Key To The Deal
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2015
"Given that people so often turn to the Internet and smartphone ap ...
- Agencies, Marketers, Buyers And Sellers Arm Wrestle Over Programmatic
Research Brief, Jack Loechner - Thursday, May 21, 2015
According to the new Programmatic Advertising Report released by Advertiser Perceptions, whi ...
- Most People Doubt Web Companies Will Keep Data Private
PolicyBlog, Wendy Davis - Wednesday, May 20, 2015
Many Americans doubt that data about their Web activity will be ke ...
- Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising
Research Brief, Jack Loechner - Wednesday, May 20, 2015
Brand marketers are seeing the value in audience targeting for their campaig ...
- Study Finds Half of Consumers Think Organic Labeling Is An Excuse To Charge More
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2015
More than a third (38%) of all consumers report that they vi ...
- The 30% Drop in Mobile, In-Store Price Comparisons
MobileShopTalk, Chuck Martin - Monday, May 18, 2015
When it comes to getting the best price, in-store shoppers may n ...
- WOM Still Highest Unpaid Influence; Paid TV Still Broadest Reach
Research Brief, Jack Loechner - Monday, May 18, 2015
In recently-released survey results from the Digital Democracy Survey, 8 in ...
- Don't Hang Up! Smartphones Are Phones
Marketing Daily, Karl Greenberg - Friday, May 15, 2015
Leaving the phone call on the hook when mapping out mobile sale ...
- NFC & Heading Beyond the $487 Billion in Payments
MobileShopTalk, Chuck Martin - Friday, May 15, 2015
There's mobile commerce technology and then there are consumer habits and behavior ...
- Digital, Mobile Impact On Retail Hits $2.2 Trillion
Marketing Daily, Sarah Mahoney - Wednesday, May 13, 2015
How much does America love its smartphones? So much that Deloitte Digit ...
- Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations f ...
- Now It's The NFL's Brand That's Deflated
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2015
The firm notes that perception had been heading up for the N ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- ODV: The New TV In Five Years Say Marketers
Research Brief, Jack Loechner - Thursday, May 14, 2015
According to new eMarketer analysis, research released by UBS Investment Bank ...
- Microsoft Research Identifies Digital Ninjas And Pragmatists
Around the Net In MAD London, Sean Hargrave - Wednesday, May 13, 2015
Microsoft has coined three types of personality -- ninja, pragmatist and ambidextro ...
- Are You A Ninja Clickbait Hater? Pointless Second-Screen Microsoft Study Could Reveal All
London Blog, Sean Hargrave - Wednesday, May 13, 2015
Clickbait is all around us -- and it's coming to advertising researc ...
- Trader Joe's, Publix, Aldi Top Grocery Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2015
For shoppers looking for organic purchases, fruits and vegetables are the ma ...
- Coca-Cola Still On Top In BrandPower
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2015
Apple gets the nod for being the fastest-rising brand among the t ...
- Mobile Influence on In-Store Sales: $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, May 13, 2015
Any retailer not taking mobile shopping seriously is making a serious mistak ...
- Free Shipping #1 Incentive; Free Returns #2
Research Brief, Jack Loechner - Wednesday, May 13, 2015
Ecommerce accounted for 7.7% of total retail sales (excluding foodservice) in ...
- Digital Firms Dominate Top Media Companies, Emerging Market Media Owners Gain Ground
MAD, Larissa Faw - Monday, May 11, 2015
Google's dominance as the world's largest media owner has increased, with t ...
- One In Three Millennials Want To Exchange Bodies To Be More Attractive
MAD, Larissa Faw - Monday, May 11, 2015
That's according to a Havas study, which found social media to ...
- Tier 2 Auto Still Means Old-School TV, Print And Classifieds
Marketing Daily, Karl Greenberg - Monday, May 11, 2015
The report estimates that 33.9% of local automotive advertising budgets is spe ...
- Mobile Advertising Has A Measurement Problem
Mobile Insider, Patrick Keane - Tuesday, May 12, 2015
Brand investment in mobile advertising is growing quickly -- spending is project ...
- 85% Use Smartphones in Stores, 55% Changed How They Shop
MobileShopTalk, Chuck Martin - Tuesday, May 12, 2015
While most consumers still prefer to shop in physical stores, the smartpho ...
- Who, Besides Millennials, Are Marketing Targets
Research Brief, Jack Loechner - Tuesday, May 12, 2015
According to a recent Marketing Charts report, marketers are focusing a l ...
- Chief Digital Officer Role Alive And Kicking, Research Finds
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Despite concerns that the role of chief digital officer could be ...
- And The Children Shall Lead Us...Away From The TV Set
Data and Targeting Insider, Steve Smith - Monday, May 11, 2015
The 14- to 24-year-old segment of media consumer have left the trib ...
- DDB: 77% Of Moms Prioritize Family Over Career
MAD, Larissa Faw - Saturday, May 9, 2015
Regardless of age, race/ethnicity or income level, moms prioritize their families ov ...