- Nielsen Finds Fans Of Curry And James Are Different Consumers
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2015
The Golden State Warriors lost to the Cavs in Game Three ...
- Nielsen Finds Upper Limit To Apps Used, But Time Spent Soars
MediaDailyNews, Joe Mandese - Thursday, June 11, 2015
In a pattern that seems to be following the fragmentation of oth ...
- Media Consumption Grows, Enhanced By Internet
Research Brief, Jack Loechner - Thursday, June 11, 2015
According to the Media Consumption Forecasts, a new report by ZenithOptimedia, peop ...
- Three In Four Publishers Will Increase Video Inventory To Meet Demand
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Almost three-quarters of publishers have pledged to inject more video inventory in ...
- How Real Is Real Time Marketing?
Research Brief, Jack Loechner - Wednesday, June 10, 2015
According to a new study by Wayin, the 2015 Wayin Real-Time Marketi ...
- Search: What U.S. States Cost The Most Per Click?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2015
Paid-search costs differ depending on the state marketers work in. What stat ...
- Blackhawks, Rangers Tops In Fan Loyalty
Marketing Daily, Tanya Gazdik - Monday, June 8, 2015
The Chicago Blackhawks and New York Rangers are at the top wh ...
- 65% Prefer Store Over Online, Mobile; 85% Want to Touch, Feel Products
MobileShopTalk, Chuck Martin - Monday, June 8, 2015
While mobile shopping is big, shopping in a store remains a l ...
- Opinions From Peers And Strangers Validate Choices And Intentions
Research Brief, Jack Loechner - Tuesday, June 9, 2015
According to a new Mintel flagship report, American Lifestyles 2015, "constantly connecte ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footpri ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- Big Opportunity For Quick Little Ads
Research Brief, Jack Loechner - Monday, June 8, 2015
A new study from Juniper Research has found that advertising spend ...
- Powerful Images Capture Moods To Target Digital Ads
SearchBlog, Laurie Sullivan - Monday, June 8, 2015
Photos establish a person's identity thousands of pixels at a time. There ...
- Why Ad Blockers Have Mobile In The Sights
MAD London, Jason Mander - Friday, June 5, 2015
Advertisers have put more effort into attacking ad-blocking technology than addressing t ...
- Global Mobile Impact: UK Payments: $2 Billion a Week; China Commerce: $59 Billion; US Effect: $1 Trillion
MobileShopTalk, Chuck Martin - Friday, June 5, 2015
Any regular reader here knows we look at the entire world ...
- SMBs Want Digital Marketing Vendors Who Understand Their Organization Goals
Research Brief, Jack Loechner - Friday, June 5, 2015
According to a study by Thrive Analytics, 40% of US SMBs cit ...
- Digital Video On Social Media Competing With Prime TV
Research Brief, Jack Loechner - Thursday, June 4, 2015
Marketers are expected to spend $7.77 billion on digital video ads th ...
- Search Marketing, The Cash Cow For Google's Moonshot Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2015
It may have started with search engine marketing supported by Web browse ...
- Apple's Win In TV Wars Could Cost Google Search Ad Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Data from online video viewing will become another coin in the coffe ...
- Click-Through Doesn't Cut It, Brand Marketers Shout
VidBlog, P.J. Bednarski - Thursday, June 4, 2015
A new survey of 1,000 brand marketer in the U.S. and U. ...
- Unopened Text Messaging Gets Priority Over eMail and Push
Research Brief, Jack Loechner - Wednesday, June 3, 2015
Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows th ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Moms Want Tech To Be Less Isolating
Marketing Daily, Aaron Baar - Monday, June 1, 2015
Helen Thomas, CEO of Touchjet, tells "Marketing Daily": "Moms are constantly looki ...
- Q&A With Magid's Mike Bloxham
MediaDailyNews, Charlene Weisler - Monday, June 1, 2015
Mike Bloxham might be best known in research circles for his wo ...
- A Eulogy for 'Kathy,' The First Persona
Online Spin, Gord Hotchkiss - Monday, June 1, 2015
My column last week on the death of the persona seemed ...
- Size First, Position Next For Video Ad Viewability
Research Brief, Jack Loechner - Tuesday, June 2, 2015
According to April 2015 research by Google, marketers remain concerned about payi ...
- New Beauty Buzzwords Are Ancient: Oil And Clay Sales Soaring
Marketing Daily, Sarah Mahoney - Friday, May 29, 2015
The NPD Group says that in the U.S. prestige beauty market ...
- Out-Of-Home Advertising Sets Up Mobile Search And Shopping
Research Brief, Jack Loechner - Monday, June 1, 2015
Out-of-home (OOH) advertising produces the best combination of reach and consumer activi ...
- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't ju ...
- Kellogg's Ranked Most Reputable U.S. Consumer Company
Marketing Daily, Karlene Lukovitz - Thursday, May 28, 2015
The other companies in the top 10, in order, are: Lego, Fru ...