- Data-Driven Marketing On An Upswing, But Marketers Wary
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Neil O'Keefe, SVP of CRM and member engagement at the DMA, sa ...
- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- Research Redux: Helping Marketers Drive Growth
MediaDailyNews, Gayle Fuguitt - Thursday, May 28, 2015
CEOs are desperate for actionable research that will help them reinvent the ...
- Meeker Deck 2015: Time To Change Orientation
MoBlog, Steve Smith - Thursday, May 28, 2015
One of the most interesting insights from Mary Meeker's annual deck ...
- Marketing Culture Or Organization Culture To Lead The Brand?
Research Brief, Jack Loechner - Thursday, May 28, 2015
In today's marketplace, where the customer experience is a major differentiator a ...
- Millward Brown BrandZ Study Shows Power Of Tech And Mobile Commerce
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Chinese brands, of which there are 14 in the Top 100 ...
- Just Pick Up The Phone
Research Brief, Jack Loechner - Wednesday, May 27, 2015
According to the Call Intelligence Index published by Invoca, mobile marketing ...
- Australia - Not Cuba - Tops Americans' Bucket List Destinations
Marketing Daily, Aaron Baar - Tuesday, May 26, 2015
"Suddenly, Cuba seems more within reach," Steve Loucks, a representative for Trav ...
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
MobileShopTalk, Chuck Martin - Tuesday, May 26, 2015
While mobile continues to grow across the board, mobile commerce is ...
- Programmatic Efficient, Effective, Economical
Research Brief, Jack Loechner - Tuesday, May 26, 2015
According to a study by Econsultancy, in partnership with Quantcast , bas ...
- Just The Facts, Ma'am
Research Brief, Jack Loechner - Monday, May 25, 2015
Bronto has teamed up with Apparel Magazine to answer what factors influen ...
- New Balance, Nike, Skechers Lead In Sneaker Loyalty
Marketing Daily, Sarah Mahoney - Friday, May 22, 2015
Sales of athletic footwear are off to a strong start this yea ...
- Ketchup Dominates Memorial Day Condiment Sales
Marketing Daily, Karlene Lukovitz - Thursday, May 21, 2015
Ketchup also enjoyed a volume lift. Leading up to the holiday, 4 ...
- Eukanuba Campaign Focuses On Canine Longevity
Marketing Daily, Tanya Gazdik - Friday, May 22, 2015
"The campaign is aimed at pet parents who, like Eukanuba, are al ...
- Streaming Video Overtakes Live Programming As Method-of-Choice
Research Brief, Jack Loechner - Friday, May 22, 2015
According to the recently released Deloitte "Digital Democracy Survey," streaming video service ...
- Digital, Be Darned; Auto Salespeople Are The Key To The Deal
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2015
"Given that people so often turn to the Internet and smartphone ap ...
- Agencies, Marketers, Buyers And Sellers Arm Wrestle Over Programmatic
Research Brief, Jack Loechner - Thursday, May 21, 2015
According to the new Programmatic Advertising Report released by Advertiser Perceptions, whi ...
- Most People Doubt Web Companies Will Keep Data Private
PolicyBlog, Wendy Davis - Wednesday, May 20, 2015
Many Americans doubt that data about their Web activity will be ke ...
- Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising
Research Brief, Jack Loechner - Wednesday, May 20, 2015
Brand marketers are seeing the value in audience targeting for their campaig ...
- Study Finds Half of Consumers Think Organic Labeling Is An Excuse To Charge More
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2015
More than a third (38%) of all consumers report that they vi ...
- The 30% Drop in Mobile, In-Store Price Comparisons
MobileShopTalk, Chuck Martin - Monday, May 18, 2015
When it comes to getting the best price, in-store shoppers may n ...
- WOM Still Highest Unpaid Influence; Paid TV Still Broadest Reach
Research Brief, Jack Loechner - Monday, May 18, 2015
In recently-released survey results from the Digital Democracy Survey, 8 in ...
- Don't Hang Up! Smartphones Are Phones
Marketing Daily, Karl Greenberg - Friday, May 15, 2015
Leaving the phone call on the hook when mapping out mobile sale ...
- NFC & Heading Beyond the $487 Billion in Payments
MobileShopTalk, Chuck Martin - Friday, May 15, 2015
There's mobile commerce technology and then there are consumer habits and behavior ...
- Digital, Mobile Impact On Retail Hits $2.2 Trillion
Marketing Daily, Sarah Mahoney - Wednesday, May 13, 2015
How much does America love its smartphones? So much that Deloitte Digit ...
- Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations f ...
- Now It's The NFL's Brand That's Deflated
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2015
The firm notes that perception had been heading up for the N ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- ODV: The New TV In Five Years Say Marketers
Research Brief, Jack Loechner - Thursday, May 14, 2015
According to new eMarketer analysis, research released by UBS Investment Bank ...
- Microsoft Research Identifies Digital Ninjas And Pragmatists
Around the Net In MAD London, Sean Hargrave - Wednesday, May 13, 2015
Microsoft has coined three types of personality -- ninja, pragmatist and ambidextro ...