- Food Companies Missing Millennial Opportunities
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Food and drink brands are missing out on opportunities to connect wi ...
- KFC Plots An Emotional Return To Favour
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Speaking in London today yessterday, KFC's CMO David Timm said KFC h ...
- Apple Watch Will Tick Away In The Background
London Blog, Sean Hargrave - Friday, April 24, 2015
It's a very non-Apple type of product with complex model decisions requiri ...
- CNN's Surprising New Captive Audience - Republicans!
MAD, Larissa Faw - Thursday, April 23, 2015
The 2016 elections are just a year and a half away, b ...
- Carrier Experience Influencing Handset Satisfaction
Marketing Daily, Aaron Baar - Thursday, April 23, 2015
"This is the first time we've seen multiple brands ranking highest amo ...
- Netflix Viewing Rises, Impacts Trad TV Trends
MediaDailyNews, Wayne Friedman - Thursday, April 23, 2015
Netflix continues to have a major impact on TV viewing -- i ...
- Microsoft 16-Month-Old Infograph Comes Back To Haunt It
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2015
A Microsoft infographic from 2013 has come back to haunt the compan ...
- Mobile Investments by Smaller Retailers: 54% Device Optimization, 51% Android App, 50% iOS App
MobileShopTalk, Chuck Martin - Friday, April 24, 2015
Some online retailers are feeling good about their revenue prospects this ye ...
- Fitness Tracker Alone Is Get-In-Shape Motivation
Research Brief, Jack Loechner - Friday, April 24, 2015
According to The NPD Group, the sports instruments market hit the grou ...
- Issue For Brands: More Americans Say 'Meh' To Earth Day
MAD, Larissa Faw - Wednesday, April 22, 2015
Celebrated on April 22 since 1970, the day appears to be losi ...
- Californians Act And Think Greener Than Other Americans
MAD, Larissa Faw - Wednesday, April 22, 2015
That's according to the latest DDB Life Style Study. More than o ...
- ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
MAD, Joe Mandese - Thursday, April 23, 2015
At a time when tensions are rising between advertisers and their agenci ...
- Greeks Bear Gifts: 2014's Biggest Consumables Launches Dominated By Yogurts
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2015
The Bud Light Lime brand, a leader in leveraging Millennials' thirst f ...
- Consumers' Environmental Interest Extends Beyond Earth Day
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
In the Information Age, however, it's the follow-through that matters most. Trumpeti ...
- For In-Car Technology, Safety Is The (Non) Killer App
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
J.D. Power says Gen Y is willing to spend an average $3,7 ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...
- Mobile Ad Spend Is Going Local
MoBlog, Steve Smith - Thursday, April 23, 2015
Digital ad spend may be continuing its double-digit growth, but those revenu ...
- Extreme Publishing And Connected Customer Communication Defined
Research Brief, Jack Loechner - Thursday, April 23, 2015
According to material from Adotas, and reported by John Philpin in ...
- Public Not Ready For Apple Watch Cost
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Consumer expectations of the cost of an Apple Watch are way bel ...
- How To Use Call Tracking Effectively
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 22, 2015
Phone calls have become a critical factor in gaining new business f ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- Which Food and Beverage 'Power Brands' Are Really Winners ... And Why?
Marketing Daily, Karlene Lukovitz - Tuesday, April 21, 2015
The legacy brands that are most likely to keep thriving in t ...
- Top Android Shopping Apps: Amazon (34%), Walmart (16%), eBay (16%), Dunkin' Donuts (5%)
MobileShopTalk, Chuck Martin - Wednesday, April 22, 2015
Overall, shopping apps have the highest penetration in the U.S. and Amazon ...
- The Value Of A Brand Loyalty Program
Research Brief, Jack Loechner - Wednesday, April 22, 2015
According to the 2015 Loyalty Report from Bond Brand Loyalty, the pa ...
- Social Media Risk Scoring Comes To Insurance
The Social Graf, Erik Sass - Wednesday, April 22, 2015
Following years of speculation that insurers might use information drawn from soci ...
- Digital Driving Highest UK Ad Growth In Four Years
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
In 2014, UK ad spend hit its highest rate since 2010, risi ...
- Imperial College Wins Grant To Measure How Much Content Is Liked
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
The European Commission has awarded a EUR3.6m (GBP2.6m) grant to Imperial Colle ...
- The Future Is Digital - But Don't Forget About Television
London Blog, Sean Hargrave - Tuesday, April 21, 2015
Marketing gurus are quick to write off all traditional media as th ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, c ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...