- Are You A Ninja Clickbait Hater? Pointless Second-Screen Microsoft Study Could Reveal All
London Blog, Sean Hargrave - Wednesday, May 13, 2015
Clickbait is all around us -- and it's coming to advertising researc ...
- Trader Joe's, Publix, Aldi Top Grocery Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2015
For shoppers looking for organic purchases, fruits and vegetables are the ma ...
- Coca-Cola Still On Top In BrandPower
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2015
Apple gets the nod for being the fastest-rising brand among the t ...
- Mobile Influence on In-Store Sales: $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, May 13, 2015
Any retailer not taking mobile shopping seriously is making a serious mistak ...
- Free Shipping #1 Incentive; Free Returns #2
Research Brief, Jack Loechner - Wednesday, May 13, 2015
Ecommerce accounted for 7.7% of total retail sales (excluding foodservice) in ...
- Digital Firms Dominate Top Media Companies, Emerging Market Media Owners Gain Ground
MAD, Larissa Faw - Monday, May 11, 2015
Google's dominance as the world's largest media owner has increased, with t ...
- One In Three Millennials Want To Exchange Bodies To Be More Attractive
MAD, Larissa Faw - Monday, May 11, 2015
That's according to a Havas study, which found social media to ...
- Tier 2 Auto Still Means Old-School TV, Print And Classifieds
Marketing Daily, Karl Greenberg - Monday, May 11, 2015
The report estimates that 33.9% of local automotive advertising budgets is spe ...
- Mobile Advertising Has A Measurement Problem
Mobile Insider, Patrick Keane - Tuesday, May 12, 2015
Brand investment in mobile advertising is growing quickly -- spending is project ...
- 85% Use Smartphones in Stores, 55% Changed How They Shop
MobileShopTalk, Chuck Martin - Tuesday, May 12, 2015
While most consumers still prefer to shop in physical stores, the smartpho ...
- Who, Besides Millennials, Are Marketing Targets
Research Brief, Jack Loechner - Tuesday, May 12, 2015
According to a recent Marketing Charts report, marketers are focusing a l ...
- Chief Digital Officer Role Alive And Kicking, Research Finds
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Despite concerns that the role of chief digital officer could be ...
- And The Children Shall Lead Us...Away From The TV Set
Data and Targeting Insider, Steve Smith - Monday, May 11, 2015
The 14- to 24-year-old segment of media consumer have left the trib ...
- DDB: 77% Of Moms Prioritize Family Over Career
MAD, Larissa Faw - Saturday, May 9, 2015
Regardless of age, race/ethnicity or income level, moms prioritize their families ov ...
- 74% of Mobile Shoppers Fine with Not Being Identified in a Store
MobileShopTalk, Chuck Martin - Monday, May 11, 2015
The challenges in serving mobile shoppers are almost too numerous to coun ...
- Radio More Engaged With Social Media, Especially With Tweets
Research Brief, Jack Loechner - Monday, May 11, 2015
Adding social media desks and committing full-time employees, and/or scheduled groups ...
- Movie Biz Wastes Money With Too Much TV Spend, Says MarketShare
VidBlog, P.J. Bednarski - Monday, May 11, 2015
It's hard to miss all the TV commercials studios buy to mark ...
- Google Adds Takeout Ordering To Search Results
Around the Net in Search Marketing, Gavin O'Malley - Friday, May 8, 2015
Google is now letting users order takeout directly from its search pag ...
- Chief Digital Officers Grow In Ranks And Prominence
Marketing Daily, Karl Greenberg - Thursday, May 7, 2015
Over three-quarters of CDOs are male, 70% are Caucasian, and 98% a ...
- Band-Aid Takes Top Spot As Mom Favorite
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
"Brand momentum, especially over a long period of time, is very difficu ...
- Mobile Retail Hits 52%, Tops Desktop at 48%
MobileShopTalk, Chuck Martin - Friday, May 8, 2015
Mobile commerce continues to grow while the opposite is true for deskt ...
- One Word Is Worth A Thousand Pictures
Research Brief, Jack Loechner - Friday, May 8, 2015
A new study from email marketing agency Alchemy Worx, reported in DMNnew ...
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
London Blog, Sean Hargrave - Thursday, May 7, 2015
The CIO and CTO are the CMO's partner in all this digit ...
- Africans Drive Recent Growth of Foreign Born Blacks
Research Brief, Jack Loechner - Thursday, May 7, 2015
According to a new report from the Pew Research Center, written ...
- Millennial Optimism Reaches Four-Year High
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Gen Y is finally ready to spend, with consumer confidence at ...
- Bud Light Already Rebounding From Mistake
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2015
"Marketers in general, not just at Bud Light, can have a ha ...
- Schedule A Massage? On-Demand Digital Services Everywhere
Research Brief, Jack Loechner - Wednesday, May 6, 2015
According to MCD Partners' latest research study, consumers are obsessed with on-deman ...
- Google Mobile Searches Surpass Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2015
More searches on Google now take place on mobile devices compared wi ...
- Nielsen Announces Top Dogs In CPG Innovation
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
The winners for the 2015 Breakthrough Innovation Project include the usual indust ...
- China Leads in iOS App Downloads, US Tops in Revenue
MobileShopTalk, Chuck Martin - Tuesday, May 5, 2015
China has overtaken the United States in app downloads for Apple devic ...