- Mobile Shopping To $217.4 Billion By 2019
Research Brief, Jack Loechner - Friday, July 24, 2015
According to a new report from Javelin Strategy and Research, "Mobile Onli ...
- Mobile Taking More Of The Search Budget Amid Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Mobile continues to drive brand budgets in search advertising as nearby search ...
- 79% of Big Companies Using IoT Technologies
Connected Thinking, Chuck Martin - Thursday, July 23, 2015
Most major companies have Internet of Things initiatives in place today a ...
- Real-Time Personalization Boosts Lift and Conversion
Research Brief, Jack Loechner - Thursday, July 23, 2015
58% of marketers worldwide used real-time personalization, data-driven personalization completed in le ...
- Using Search Data To Personalize Prices, Discounts Online
SearchBlog, Laurie Sullivan - Thursday, July 23, 2015
It seems that 51% of retailers want to personalize prices for specif ...
- Social Media Creates Brand Awareness For Marketers
Research Brief, Jack Loechner - Wednesday, July 22, 2015
Social media marketing today is largely used to build awareness and exposur ...
- Harness the Switching Economy
Research Brief, Jack Loechner - Tuesday, July 21, 2015
Though customer expectations have steadily risen in 10 years, most companies ha ...
- Labor Day Searches - What Marketers Need To Know
SearchBlog, Laurie Sullivan - Tuesday, July 21, 2015
Connecting with consumers during their time of need has been Google's mant ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- Internet Connections Coming: 25 Billion Things, 4 Billion People
Connected Thinking, Chuck Martin - Monday, July 20, 2015
By the end of this year, four times more things than peop ...
- Kids Ideal Target For Restaurant Digital Marketing
Marketing Daily, Tanya Gazdik - Monday, July 20, 2015
Kids are "vital consumers" of digital marketing and successful restaurant strategies oft ...
- Mobile Payments, Restaurant Apps Don't Make the Menu
MobileShopTalk, Chuck Martin - Sunday, July 19, 2015
Despite all the mobile advancements in smartphone technology related to dining ou ...
- Over The Top Services Outpace Pay TV
Research Brief, Jack Loechner - Monday, July 20, 2015
A total of 57% of U.S. broadband households subscribe to an over-the-t ...
- Corralling the Data Around Mobile Shopping
MobileShopTalk, Chuck Martin - Thursday, July 16, 2015
For some parts of mobile shopping, it's all about the numbers. Anyo ...
- Consumers Have Strong Appetite For Innovation
Research Brief, Jack Loechner - Friday, July 17, 2015
According to results from a recent Nielsen report, based on a surv ...
- IPA Bellwether -- Budgets Up, Confidence Down
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
The IPA's latest Bellwether report paints a "mixed" picture of the UK ...
- Forget CMO vs CMT: Get Agile With IT, Then DecideTitles
London Blog, Sean Hargrave - Thursday, July 16, 2015
Only the digital marketing industry could see the rise of technology a ...
- Not Everybody Confident About The Information They Collect
Research Brief, Jack Loechner - Thursday, July 16, 2015
According to a new survey by Acuant, 55% of respondents currently re ...
- Amazon Putting Pressure On Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
Amazon remains a much larger competitor for Google text ads. Merkle R ...
- Nearly Two Thirds Of Planners Now Think Native Is Safe
Around the Net In MAD London, Sean Hargrave - Wednesday, July 15, 2015
Firm direction from the IAB means almost two-thirds (63%) of media planne ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Email Marketers Need A Quickie Message For Wearable Campaigns
Research Brief, Jack Loechner - Wednesday, July 15, 2015
According to a wearable analysis by MailerMailer, with the release of t ...
- Company Owned Tablet Due To Increase To One In Five Shipments By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Company-owned tablets are expected to contribute to 20% of the tablet mark ...
- UK Online Advertising Market Dwarfs Rest Of Europe
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
According to the AdEx Benchmark 2014 report, by IHS Technology and t ...
- Amazon Remains Best Perceived; Trivago Is One To Watch
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2015
"Most of the brands at the top of the list invest heavi ...
- Consumer Concerns: 77% Financial Info Stolen, 55% Naked Photos Leaked
MobileShopTalk, Chuck Martin - Monday, July 13, 2015
Study after study show that a top concern of anyone thinking ...
- Quick Response Implies True Conviction
Research Brief, Jack Loechner - Tuesday, July 14, 2015
According to Ipsos, presented by Elissa Moses, a well-established methodology that ...
- Email Remains A Marketing Mainstay
Research Brief, Jack Loechner - Monday, July 13, 2015
It's a good time for marketers to get a gauge of t ...
- Medical Marijuana Ads Linked To Teen Use
MediaDailyNews, Erik Sass - Thursday, July 9, 2015
Advertising works after all, but sometimes that's not actually a good thin ...
- Mobile Online Transactions: iPhone 36%, Android 28%
MobileShopTalk, Chuck Martin - Thursday, July 9, 2015
Online purchasing by smartphone is going up and tablet purchasing is goi ...