- Mobile Game Revenue: 64% Comes from 0.2% of Players
MobileShopTalk, Chuck Martin - Tuesday, April 21, 2015
When it comes to spending money for mobile gaming, a lot ...
- US And China To Hold 62% Of Global Mobile Ad Spend Next Year
Research Brief, Jack Loechner - Tuesday, April 21, 2015
According to new figures from eMarketer, the global mobile advertising market wi ...
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
SearchBlog, Laurie Sullivan - Tuesday, April 21, 2015
First impressions account for a lot, especially when they appear in sear ...
- Nielsen: Microsoft TV Campaigns Expand Social Presence
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 20, 2015
How does paid TV advertising affect a brand's earned social media? Drawi ...
- Marketing Vacancies Rise 25% In Q1
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2015
The number of marketing jobs advertised in the first quarter has ris ...
- Google Says Super Cray Not Entitled To AdSense Revenue
Daily Online Examiner, Wendy Davis - Monday, April 20, 2015
Google is asking a judge to dismiss a lawsuit accusing the compa ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- Traditional Television Viewing Continues To Grow
MediaDailyNews, Steve Sternberg - Monday, April 20, 2015
When it comes to determining whether TV viewing is shifting, I mu ...
- Mobile Commerce Meets The Internet of Things
MobileShopTalk, Chuck Martin - Monday, April 20, 2015
While projections of the scope of the mobile commerce market are hu ...
- What Is The Internet Of Things World?
Research Brief, Jack Loechner - Monday, April 20, 2015
The Internet of Things (IoT). Or the Internet of Everything. Or t ...
- Google DoubleClick Network Hit With More Malvertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- Social TV On The Rise, IAB Finds
The Social Graf, Erik Sass - Monday, April 20, 2015
A large majority of American adults use mobile devices or computers whi ...
- Consumers Concerned About IoT Data, Privacy
Marketing Daily, Aaron Baar - Friday, April 17, 2015
Consumers were equally concerned with both hackers compromising the devices themselves a ...
- Rising E-Cig Use By Teens Lights Up Debate
Marketing Daily - Top of the News, Thom Forbes - Friday, April 17, 2015
The number of teenagers using e-cigarettes tripled between 2013 and 2014 ...
- Branded Apps On Connected TVs Proliferating
Research Brief, Jack Loechner - Friday, April 17, 2015
According to The NPD Group Connected Home Report, as of the four ...
- Yahoo, Microsoft Restructure Search Alliance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2015
Microsoft's Bing and Yahoo made some changes to keep the search partnersh ...
- IPA Bellwether Report Sees Confidence Translated To Budget Growth
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
Marketing spend grew at an accelerated pace in the first quarter ...
- As Older Family Members Sign In To Social, Digital Natives Sign Out
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
More than half of people aged 55 and over now have smartphon ...
- Dentsu Aegis Acquires Forbes Consulting Group
MAD, Steve McClellan - Wednesday, April 15, 2015
The acquisition of will bring Forbes' patented suite of applied neuroscience method ...
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
The report from "Sponsorship Today," analyzing 503 deals across the world, pe ...
- Consumers More Fickle In Alcohol Choices
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2015
Consumers are no longer tied to one specific "go-to" drink and n ...
- Time Shifted TV Viewing Is The Default
Research Brief, Jack Loechner - Thursday, April 16, 2015
According to new research from Hub Entertainment Research "Time Shifting" viewers, w ...
- New Research Shows Online Video's Rise
VidBlog, P.J. Bednarski - Thursday, April 16, 2015
Total viewership will increase in 2015, says eMarketer as digital media a ...
- Why Brands Need To Shake Gen Y Obsession
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2015
"While young shoppers often get the most attention, they are a difficu ...
- Wearables May Be Next Consumer Communications Channel
Marketing Daily, Aaron Baar - Tuesday, April 14, 2015
"When we all joined Facebook, we did it for something specific, li ...
- TV Viewership Declines Across All Demos
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
Traditional viewership for long-form video content, such as movies and television ...
- 43% of Merchants Can't Tell if a Mobile Phone Is Used in a Transaction
MobileShopTalk, Chuck Martin - Wednesday, April 15, 2015
While many merchants support various aspects of mobile commerce, most of th ...
- A Fashion Divide For Millennial Women
Research Brief, Jack Loechner - Wednesday, April 15, 2015
According to a new analysis from GfK MRI's Survey of the Americ ...
- Mobile Bankers: 79% Check Balances, 63% Transfer Money, 44% Deposit Checks
MobileShopTalk, Chuck Martin - Tuesday, April 14, 2015
There are consumers who use their phones for various banking activities a ...
- Ya Gotta Talk-The-Talk
Research Brief, Jack Loechner - Tuesday, April 14, 2015
... 85% of companies agree their sales teams' ability to articulate val ...