- Email Remains A Marketing Mainstay
Research Brief, Jack Loechner - Monday, July 13, 2015
It's a good time for marketers to get a gauge of t ...
- Medical Marijuana Ads Linked To Teen Use
MediaDailyNews, Erik Sass - Thursday, July 9, 2015
Advertising works after all, but sometimes that's not actually a good thin ...
- Mobile Online Transactions: iPhone 36%, Android 28%
MobileShopTalk, Chuck Martin - Thursday, July 9, 2015
Online purchasing by smartphone is going up and tablet purchasing is goi ...
- Mobile Shopping Makes A Move On Online Sales
Research Brief, Jack Loechner - Friday, July 10, 2015
According to a comScore report at the recent IRCE conference, mobile commer ...
- TV Watching Among 18-24s Continues Decline
Research Brief, Jack Loechner - Thursday, July 9, 2015
According to the latest quarterly TV viewing figures from Nielsen, reported ...
- Consumers Want Convenience Of Mobile Coupons
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2015
The mobile wallet brings context to coupons. Brands can use Apple's Passbo ...
- 80% of Women, 77% of Men with a Retailer's App Use It in the Store
MobileShopTalk, Chuck Martin - Tuesday, July 7, 2015
Online shoppers just can't seem to warm to apps, but those w ...
- Email Frequency Matters: Too Few Loses Money; Too Many Loses Customers
Research Brief, Jack Loechner - Wednesday, July 8, 2015
According to a study and analysis by Return Path, from subscriber engageme ...
- 65% of Millennials Don't Purchase by Mobile
MobileShopTalk, Chuck Martin - Monday, July 6, 2015
For all the emphasis on appealing to millennials, the group doesn't se ...
- Marketers Looking To Technology To Enhance Engaging Content
Research Brief, Jack Loechner - Tuesday, July 7, 2015
According to new research by Pulsepoint and Digiday, brand engagement is ...
- Millennials Celebrate Independence Day With Booze, Flags And Fireworks
MAD, Larissa Faw - Thursday, July 2, 2015
A survey from Horizon Media found that three in 10 American millennia ...
- Millennials' Hot Buttons For Employment
Research Brief, Jack Loechner - Monday, July 6, 2015
Nearly 50% of the workforce will be comprised of Millennials. They a ...
- Facebook Catching YouTube In Video Viewer Race
Research Brief, Jack Loechner - Friday, July 3, 2015
According to a recent survey and market research by Ampere Analysis, Facebo ...
- Science of Personality Improves Marketing Results
Marketing Daily, Tanya Gazdik - Thursday, July 2, 2015
Most marketers are not able to accurately identify the key personality trai ...
- Digital, Snackable TV Coming For Mobile
Research Brief, Jack Loechner - Thursday, July 2, 2015
The amount of time viewers spend watching online video on their laptop ...
- Would You Rather Search And Buy Local?
SearchBlog, Laurie Sullivan - Thursday, July 2, 2015
Smaller businesses are losing opportunities to connect with consumers. They need ...
- Brand Marketers And Business Executives Face Off
Research Brief, Jack Loechner - Wednesday, July 1, 2015
A study titled "Missing the Mark: Global Content Survey of Brand Markete ...
- Risks And Rewards For Advertisers Aligning With Transgender Content
MAD, Larissa Faw - Monday, June 29, 2015
With ABC Family's "Becoming Us," TLC's July 15 debut of "I ...
- 60% Of Apparel Retailers On Five Social Channels; 86% On Four
Research Brief, Jack Loechner - Tuesday, June 30, 2015
91% of retailers now have a presence on two or more soci ...
- Higher Paid-Search Spend Doesn't Always Lead To Better Results, ROI
SearchBlog, Laurie Sullivan - Tuesday, June 30, 2015
Advertisers spent $183 million for the top 1,000 apparel paid-search keywords ...
- Smartphone Consumers Search on Google, Shop on Amazon
MobileShopTalk, Chuck Martin - Sunday, June 28, 2015
Smartphone shoppers look to Google for information but when it comes ...
- Coupons A Source Of Profit, Not Marketing Expense
Research Brief, Jack Loechner - Monday, June 29, 2015
According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affilia ...
- Chase Outranks Other Banks In Social Media Prowess
Marketing Daily, Tanya Gazdik - Friday, June 26, 2015
Chase Bank came out on top in a recent analysis by NetBa ...
- Teens Like What Their Folks Like !?
Research Brief, Jack Loechner - Friday, June 26, 2015
According to New research from Mintel, while there are a number ...
- 54% Mobile Bank While at Work, 17% When on a Date
MobileShopTalk, Chuck Martin - Thursday, June 25, 2015
While mobile wallets and payments continue to lag, the ability to ...
- Cross Channel Measurement Key To Targeting
Research Brief, Jack Loechner - Thursday, June 25, 2015
Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggl ...
- Marketers Fail At Using Emotional Drivers To Reach Millennials
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 24, 2015
Millennials make purchases based largely on anxiety or empowerment, and understanding tho ...
- People Behave Differently On Mother's Day Versus Father's Day
MAD, Larissa Faw - Tuesday, June 23, 2015
That's according to Tremor Video, which analyzed the differences between where peop ...
- Marketing Automation Software: Little Used But Oft Requested
Research Brief, Jack Loechner - Wednesday, June 24, 2015
Along with managing vast databases of customer data, marketing automation software ...
- Internet Ad Spend Will Overtake TV By 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
According to the Publicis Groupe-owned media agency's new Advertising Expenditure Forecasts, t ...