- Opinions From Peers And Strangers Validate Choices And Intentions
Research Brief, Jack Loechner - Tuesday, June 9, 2015
According to a new Mintel flagship report, American Lifestyles 2015, "constantly connecte ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footpri ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- Big Opportunity For Quick Little Ads
Research Brief, Jack Loechner - Monday, June 8, 2015
A new study from Juniper Research has found that advertising spend ...
- Powerful Images Capture Moods To Target Digital Ads
SearchBlog, Laurie Sullivan - Monday, June 8, 2015
Photos establish a person's identity thousands of pixels at a time. There ...
- Why Ad Blockers Have Mobile In The Sights
MAD London, Jason Mander - Friday, June 5, 2015
Advertisers have put more effort into attacking ad-blocking technology than addressing t ...
- Global Mobile Impact: UK Payments: $2 Billion a Week; China Commerce: $59 Billion; US Effect: $1 Trillion
MobileShopTalk, Chuck Martin - Friday, June 5, 2015
Any regular reader here knows we look at the entire world ...
- SMBs Want Digital Marketing Vendors Who Understand Their Organization Goals
Research Brief, Jack Loechner - Friday, June 5, 2015
According to a study by Thrive Analytics, 40% of US SMBs cit ...
- Digital Video On Social Media Competing With Prime TV
Research Brief, Jack Loechner - Thursday, June 4, 2015
Marketers are expected to spend $7.77 billion on digital video ads th ...
- Search Marketing, The Cash Cow For Google's Moonshot Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2015
It may have started with search engine marketing supported by Web browse ...
- Apple's Win In TV Wars Could Cost Google Search Ad Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Data from online video viewing will become another coin in the coffe ...
- Click-Through Doesn't Cut It, Brand Marketers Shout
VidBlog, P.J. Bednarski - Thursday, June 4, 2015
A new survey of 1,000 brand marketer in the U.S. and U. ...
- Unopened Text Messaging Gets Priority Over eMail and Push
Research Brief, Jack Loechner - Wednesday, June 3, 2015
Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows th ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Moms Want Tech To Be Less Isolating
Marketing Daily, Aaron Baar - Monday, June 1, 2015
Helen Thomas, CEO of Touchjet, tells "Marketing Daily": "Moms are constantly looki ...
- Q&A With Magid's Mike Bloxham
MediaDailyNews, Charlene Weisler - Monday, June 1, 2015
Mike Bloxham might be best known in research circles for his wo ...
- A Eulogy for 'Kathy,' The First Persona
Online Spin, Gord Hotchkiss - Monday, June 1, 2015
My column last week on the death of the persona seemed ...
- Size First, Position Next For Video Ad Viewability
Research Brief, Jack Loechner - Tuesday, June 2, 2015
According to April 2015 research by Google, marketers remain concerned about payi ...
- New Beauty Buzzwords Are Ancient: Oil And Clay Sales Soaring
Marketing Daily, Sarah Mahoney - Friday, May 29, 2015
The NPD Group says that in the U.S. prestige beauty market ...
- Out-Of-Home Advertising Sets Up Mobile Search And Shopping
Research Brief, Jack Loechner - Monday, June 1, 2015
Out-of-home (OOH) advertising produces the best combination of reach and consumer activi ...
- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't ju ...
- Kellogg's Ranked Most Reputable U.S. Consumer Company
Marketing Daily, Karlene Lukovitz - Thursday, May 28, 2015
The other companies in the top 10, in order, are: Lego, Fru ...
- J.D. Power Drives Off The Lot With NADA Used Car Guide
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
NADA's Used Car Guide, which serves retailers, financial institutions, insurers and softwa ...
- Technology And Innovation Causing Shift in Consumer Electronics Ownership
Research Brief, Jack Loechner - Friday, May 29, 2015
Smartphones are now the third most-owned CE product in the country, traili ...
- Meeker Says Web Growth Is Flattening Out, But Bullish On India
Around the Net in Video, P.J. Bednarski - Thursday, May 28, 2015
As her first “key Internet trend,” the famed venture capitalist Mary Meek ...
- LGBT Consumers Favor Home Ownership, Worry About Discrimination
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2015
Nearly nine out of 10 (89%) LGBT homeowners surveyed, and three o ...
- Data-Driven Marketing On An Upswing, But Marketers Wary
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Neil O'Keefe, SVP of CRM and member engagement at the DMA, sa ...
- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- Research Redux: Helping Marketers Drive Growth
MediaDailyNews, Gayle Fuguitt - Thursday, May 28, 2015
CEOs are desperate for actionable research that will help them reinvent the ...
- Meeker Deck 2015: Time To Change Orientation
MoBlog, Steve Smith - Thursday, May 28, 2015
One of the most interesting insights from Mary Meeker's annual deck ...