- 92% Of Teens Surf Daily, 24% 'Almost Constantly,' Pew Poll Finds
Around the Net in Video, P.J. Bednarski - Thursday, April 9, 2015
The vast majority of teens (92%) are daily Web surfers, with 5 ...
- March Madness Winners? Non-Sponsors McDonald's, Nike
MAD, Larissa Faw - Wednesday, April 8, 2015
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" bra ...
- Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Marketing Daily, Karlene Lukovitz - Wednesday, April 8, 2015
Vodafone jumped to second place, bumping McDonald's down to third in t ...
- In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos
MobileShopTalk, Chuck Martin - Thursday, April 9, 2015
While the great majority of consumers prefer to shop in stores rath ...
- Millennials Want Financial Security But Not Saving Enough
Research Brief, Jack Loechner - Thursday, April 9, 2015
The majority of Millennials are starting early when saving for retirement, b ...
- High-Energy Ads May Work Against You
Marketing Daily, Aaron Baar - Tuesday, April 7, 2015
"When you experience an emotion that's low in arousal, and you th ...
- McDonald's, Coke, Bud Among Q1's Top Ace Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2015
The spot was not only the top-scoring ad of the Super Bow ...
- Mobile Shoppers Spend 31 Minutes in a Store; 7% Leave Within 5 Minutes
MobileShopTalk, Chuck Martin - Wednesday, April 8, 2015
More shoppers walking by are going into stores and, once inside, a ...
- 40% Of Email Clicks On Mobile
Research Brief, Jack Loechner - Wednesday, April 8, 2015
Mobile clicks now account for almost 40% of all email clicks, ...
- African American Women Confident, Optimistic, But Have To Play A Role
Marketing Daily, Karl Greenberg - Monday, April 6, 2015
Women face challenges at work, but black women face unique ones: ...
- US Hits #1 in Online Retail Sales Rank; China 2, UK 3
MobileShopTalk, Chuck Martin - Tuesday, April 7, 2015
Even though most consumers prefer to go to stores to shop, onli ...
- 76% of Brand Marketers Favor Programmatic; Only 27% Buying
Research Brief, Jack Loechner - Tuesday, April 7, 2015
76% of brand marketers consider programmatic buying an important development in t ...
- The Widening Gap in Mobile Commerce; Leaders Pull Ahead
MobileShopTalk, Chuck Martin - Monday, April 6, 2015
The gap between retailers that conduct a lot of mobile commerce a ...
- 44% Of Marketers Using Three Or More Channels In Campaigns
Research Brief, Jack Loechner - Monday, April 6, 2015
According to the newly released DMA 2015 Response Rate Report, the mode ...
- What Mobile Shoppers Want vs. What They're Going to Get
MobileShopTalk, Chuck Martin - Friday, April 3, 2015
Despite the recent wave of research showing the massive migration of consume ...
- Don't Forget Big Tech Users In Little Places
Research Brief, Jack Loechner - Friday, April 3, 2015
The Pew Research Center surveyed thousands of people across 32 emerging a ...
- Parents Not Super At Protecting Kids' Privacy
The Social Graf, Erik Sass - Friday, April 3, 2015
Parents are less than super when it comes to protecting their children ...
- Visitors Make The New York Auto Show A Show
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2015
The New York Auto Show, is -- like the L.A. and Detro ...
- Brands Capitalize On March Madness
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2015
"One of the most interesting findings from our March Madness Engagement Repo ...
- 29% of US Ecommerce Transactions Now Mobile; 34% Globally
MobileShopTalk, Chuck Martin - Thursday, April 2, 2015
While mobile continues to influence all aspects of shopping behaviors, it's al ...
- America's First Digital Generation
Research Brief, Jack Loechner - Thursday, April 2, 2015
Researchers and social critics have worried that the newest generation of Americ ...
- Autotrader Lays Out Three Big Auto Retail Myths
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The starting point looks grim, superficially: according to Autotrader data, only ...
- Social Smarts: Why Nonprofits Beat Brands
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2015
"Some of the difference is basic. People are naturally more inclined ...
- 70% of Shopping App Users Make a Mobile Purchase
MobileShopTalk, Chuck Martin - Wednesday, April 1, 2015
There are now 500 million mobile shoppers globally and that number ...
- TV Everywhere Gets So Popular Many Now Watch It. . . On TV
VidBlog, P.J. Bednarski - Wednesday, April 1, 2015
According to the 2014 Adobe Inaugural Report, released a few days ag ...
- EDM Fans Like Nike, Corona
MAD, Larissa Faw - Monday, March 30, 2015
Since the start of 2015, there have been over 6 million conversatio ...
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Mobile Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Marketers are shifting budgets from other media to mobile advertising, but ma ...
- 24% of Loyalty Programs Allow Mobile Reward Redemption
MobileShopTalk, Chuck Martin - Tuesday, March 31, 2015
There still are plenty of linkages yet to be made in mobi ...
- Send Emails That Recipients Actually Want
Research Brief, Jack Loechner - Tuesday, March 31, 2015
According to the "What Consumers Want From Marketing Emails" study from Technolo ...
- Social Network Helps Deal With Depression
The Social Graf, Erik Sass - Tuesday, March 31, 2015
Mental health is very much in the news lately. An article fr ...