- Are Smartphones Killing Wikipedia?
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 23, 2015
Efforts to revive Wikipedia and its army of volunteer editors appear ...
- Pay-TV Providers Hammered From All Sides
Research Brief, Jack Loechner - Tuesday, June 23, 2015
According to a new Q1 2015 Digitalsmiths survey, 7.7% of respondents switch ...
- Four In Ten UK Internet Users Are Blocking Ads
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Four in ten (39%) of UK Internet users use ad-blocking technology ...
- Dad Won't Be Getting As Many Gifts For Father's Day This Year
MAD, Larissa Faw - Friday, June 19, 2015
Although six in 10 Americans plan to celebrate Father's Day this yea ...
- Internet of Things Drives New Era of Living Services
Research Brief, Jack Loechner - Monday, June 22, 2015
According to a new report from Accenture, a new era of high ...
- Google Builds AI Image Network That Could Benefit Search, Creative Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2015
Improvements in image recognition for Google mean building an artificial neural netwo ...
- Online Retail Mobile Forecast: 55% of Traffic, 26% of Sales
MobileShopTalk, Chuck Martin - Thursday, June 18, 2015
Summer is over and now it's time to plan for mobile holid ...
- More Time Spent On Mobile Shopping; More Sales From Desktop
Research Brief, Jack Loechner - Friday, June 19, 2015
According to research findings presented by Andrew Lipsman, vice president, marketing a ...
- Young Fathers More Confident Than Non-Dads
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
New research by IPG Mediabrands agency Initiative finds that fathers ages ...
- Mobile Commerce Forecasting & Consumer Behavior
MobileShopTalk, Chuck Martin - Wednesday, June 17, 2015
Predicting mobile commerce trends and developments can sometimes be based on t ...
- Social Media Is The GO-TO For Small Business Marketers
Research Brief, Jack Loechner - Thursday, June 18, 2015
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a surv ...
- Two-Thirds Of Millennial TV Viewing Is Traditional TV
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
TV accounts for 65% of young people's total viewing, compared with t ...
- 'Who's Your Daddy:' Y&R's Comprehensive Take On Fathers
MAD, Steve McClellan - Tuesday, June 16, 2015
When it comes to loyalty, brands can count on dads more th ...
- Band Aid, Amazon, Craftsman Are Top Brands For Dad
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2015
"Fifty percent retention in a world where brand loyalty is hard ...
- Longer Form Videos Catching On With Mobile Users
Research Brief, Jack Loechner - Wednesday, June 17, 2015
According to a new survey by the Interactive Advertising Bureau (IAB), "Mobi ...
- The Mystery Is Over, Poltrack Wins 2015 'Ephron' Award
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
CBS Chief Research Officer David Poltrack has won the ARF's 2015 "Erw ...
- Smartphone Shopping: 35% of Traffic, 18% of Orders
MobileShopTalk, Chuck Martin - Monday, June 15, 2015
Thanks to mobile, people no longer go shopping; they always are shoppin ...
- Mobile Email Revenue Up 12%; Smartphones Account For Half
Research Brief, Jack Loechner - Tuesday, June 16, 2015
According to the Yesmail Q1 2015 Email Marketing Compass benchmarks report, mobi ...
- Companies Still Lacking In Customer Service
Marketing Daily, Aaron Baar - Friday, June 12, 2015
According to a survey of more than 1,000 consumers by Mattersight Corp ...
- Brain Research: What's The Best Length For A Super Bowl Spot?
Marketing Daily, Sarah Mahoney - Saturday, June 13, 2015
When it comes to testing commercials that work the best, researchers ha ...
- CMO Council Studies Embracing Social Media Strategies To Build Brands, Retain Workers
Marketing Daily, Tanya Gazdik - Saturday, June 13, 2015
Few companies have mastered the ability to engage their entire organization ...
- What Mobile Shoppers Want in an App: 54% Product Images, 53% Product Reviews
MobileShopTalk, Chuck Martin - Sunday, June 14, 2015
The consumer choice of using a retailer's app or website to sh ...
- Social Media A Reliable Influence For Women Clothing Shoppers
Research Brief, Jack Loechner - Monday, June 15, 2015
According to a new report from Mintel, 67% of US women purchas ...
- MediaCom Ranked Number One Globally And In UK
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
Group M's MediaCom is the world's leading media agency, according to Recm ...
- ANA Commissioning Wide-Ranging Study On Media Buying
MAD, Steve McClellan - Thursday, June 11, 2015
The Association of National Advertisers is hiring a consultant to do ...
- High Percentages Of Grocery Shoppers Say That QSRs, Food Companies Work Against Their Health Interests
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2015
A significant 41% of regular grocery shoppers surveyed by the Food Marketi ...
- Measurement Mandate At Upcoming ARF Event
MediaDailyNews, Charlene Weisler - Thursday, June 11, 2015
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conferenc ...
- 59% Shop by Mobile, 15% Buy that Way
MobileShopTalk, Chuck Martin - Thursday, June 11, 2015
While using a phone to shop has become rather commonplace, using ...
- Web Connected TVs Bringing Internet Delivered Video Direct
Research Brief, Jack Loechner - Friday, June 12, 2015
While 27% of all households have a TV set connected via o ...
- What If Brands Could Serve Ads From A Personal Computer?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2015
A research paper that recently resurfaced, penned by Saikat Guha, senior scienti ...