- 67% Use Smartphones to Enhance Shopping, Up from 26%
MobileShopTalk, Chuck Martin - Monday, March 30, 2015
Significantly more consumers than last year are using smartphones to help th ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- Mobile Is Driving Ad Spending This Year And Next
Research Brief, Jack Loechner - Monday, March 30, 2015
Marketers are expected to spend $540 billion globally on advertising this yea ...
- For Cord-Cutters Prime Time Is, Well, Prime Time
MAD, Larissa Faw - Thursday, March 26, 2015
According to the latest Horizon Media research on cord-cutters, as a gro ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
Seventy-three percent of Millennials said that they believe they are savvier c ...
- The Consumer-Retailer Spread: Coupons, Deals & Finding Things
MobileShopTalk, Chuck Martin - Friday, March 27, 2015
When it comes to improving a consumer's shopping experience, it's not on ...
- Mobile Advertising From Behind The Eyes
Research Brief, Jack Loechner - Friday, March 27, 2015
The software company Sharethrough recently commissioned a study from Nielsen to determi ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- Recalls Affect Perception, But No Profound Effect On Consideration
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
The study finds that media attention of recalls raised awareness to betwe ...
- 45% Want Real-Time Mobile Promotions in Stores
MobileShopTalk, Chuck Martin - Thursday, March 26, 2015
There's still somewhat of a gap between what mobile shoppers want a ...
- Half Of Shoppers At Top Retailers Are Mobile
Research Brief, Jack Loechner - Thursday, March 26, 2015
According to new 2015 data from comScore Inc., in the new mobi ...
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
A panelist at the Content Council's conference summed up the importance ...
- Shopping Trip Duration: 10 Minutes Online, 26 Minutes in a Store
MobileShopTalk, Chuck Martin - Wednesday, March 25, 2015
PCs still rule for online shopping but mobile is coming up fas ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...
- Email Targeting Still Simplistic
Research Brief, Jack Loechner - Wednesday, March 25, 2015
A recent study by The Relevancy Group, reported by eMarketer, finds tha ...
- Research Is The Industry's One-Armed Paper-Hanger
MediaDailyNews, Charlene Weisler - Monday, March 23, 2015
We talk about how change is impacting the core mechanics of h ...
- For Millennials 13-24, Digital Delivers!
Research Brief, Jack Loechner - Tuesday, March 24, 2015
Focusing on an under-researched segment of teens and young adult Millennials, ...
- SMG's Global Expansion Plans For Audience Research Platform
MAD, Larissa Faw - Friday, March 20, 2015
The proprietary "consumer knowledge" platform combines media usage data in context wi ...
- Online Sellers, Make It Fast, Let Me Return It Free, And Make It Virtually Realistic
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
According to the study, three-quarters of consumers would be happy to spe ...
- Will Big Data Kill Off Our Precious Syndicated Research Tools?
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, March 23, 2015
Syndicated research will not be with us for long. And big da ...
- Digimedia, Telenovelas, AD-Skip And Post Boomers Drive Product Placement Growth
Research Brief, Jack Loechner - Monday, March 23, 2015
Global branded entertainment revenues posted faster year-on-year growth in 2014, as pa ...
- One In Three Americans Changed Online Behavior Because Of Surveillance
The Social Graf, Erik Sass - Monday, March 23, 2015
The revelations of widespread government surveillance by NSA contractor Edward Snowden m ...
- Instagram Fastest Growing Social Network
Research Brief, Jack Loechner - Friday, March 20, 2015
The number of US Instagram users increased nearly 60% in 2014, bringi ...
- Men Interrupt Women 33% More Often
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Earlier this week, MediaPost published an
article about Google Chairman Eric Schmidt's continuous interrupti ...
- Lack of Data, Effective Marketing Hurt Brand Growth In Africa
MAD, Steve McClellan - Wednesday, March 18, 2015
That's according to new research from the World Federation of Advertisers, WPP ...
- Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
As the world's luxury watch and jewelry buyers flock to Switzerland f ...
- Boomers Continue To Influence Marketplace
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2015
Marketers should think twice before discounting the influence of Baby Boomers, w ...
- Ritani Taps AOL For Programmatic TV
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Programmatic TV proponents now have at least one case study they c ...
- Time Shifting Has Become The Default
Research Brief, Jack Loechner - Thursday, March 19, 2015
Among 1,210 TV viewers aged 16-74 who watch at least 5 hou ...