- Social TV On The Rise, IAB Finds
The Social Graf, Erik Sass - Monday, April 20, 2015
A large majority of American adults use mobile devices or computers whi ...
- Consumers Concerned About IoT Data, Privacy
Marketing Daily, Aaron Baar - Friday, April 17, 2015
Consumers were equally concerned with both hackers compromising the devices themselves a ...
- Rising E-Cig Use By Teens Lights Up Debate
Marketing Daily - Top of the News, Thom Forbes - Friday, April 17, 2015
The number of teenagers using e-cigarettes tripled between 2013 and 2014 ...
- Branded Apps On Connected TVs Proliferating
Research Brief, Jack Loechner - Friday, April 17, 2015
According to The NPD Group Connected Home Report, as of the four ...
- Yahoo, Microsoft Restructure Search Alliance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2015
Microsoft's Bing and Yahoo made some changes to keep the search partnersh ...
- IPA Bellwether Report Sees Confidence Translated To Budget Growth
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
Marketing spend grew at an accelerated pace in the first quarter ...
- As Older Family Members Sign In To Social, Digital Natives Sign Out
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
More than half of people aged 55 and over now have smartphon ...
- Dentsu Aegis Acquires Forbes Consulting Group
MAD, Steve McClellan - Wednesday, April 15, 2015
The acquisition of will bring Forbes' patented suite of applied neuroscience method ...
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
The report from "Sponsorship Today," analyzing 503 deals across the world, pe ...
- Consumers More Fickle In Alcohol Choices
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2015
Consumers are no longer tied to one specific "go-to" drink and n ...
- Time Shifted TV Viewing Is The Default
Research Brief, Jack Loechner - Thursday, April 16, 2015
According to new research from Hub Entertainment Research "Time Shifting" viewers, w ...
- New Research Shows Online Video's Rise
VidBlog, P.J. Bednarski - Thursday, April 16, 2015
Total viewership will increase in 2015, says eMarketer as digital media a ...
- Why Brands Need To Shake Gen Y Obsession
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2015
"While young shoppers often get the most attention, they are a difficu ...
- Wearables May Be Next Consumer Communications Channel
Marketing Daily, Aaron Baar - Tuesday, April 14, 2015
"When we all joined Facebook, we did it for something specific, li ...
- TV Viewership Declines Across All Demos
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
Traditional viewership for long-form video content, such as movies and television ...
- 43% of Merchants Can't Tell if a Mobile Phone Is Used in a Transaction
MobileShopTalk, Chuck Martin - Wednesday, April 15, 2015
While many merchants support various aspects of mobile commerce, most of th ...
- A Fashion Divide For Millennial Women
Research Brief, Jack Loechner - Wednesday, April 15, 2015
According to a new analysis from GfK MRI's Survey of the Americ ...
- Mobile Bankers: 79% Check Balances, 63% Transfer Money, 44% Deposit Checks
MobileShopTalk, Chuck Martin - Tuesday, April 14, 2015
There are consumers who use their phones for various banking activities a ...
- Ya Gotta Talk-The-Talk
Research Brief, Jack Loechner - Tuesday, April 14, 2015
... 85% of companies agree their sales teams' ability to articulate val ...
- Still More Evidence Links Facebook To Depression
The Social Graf, Erik Sass - Tuesday, April 14, 2015
Facebook is obviously here to stay, but some people may need ...
- M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
For the first quarter of 2015, SNL Kagan says, M&A deal volu ...
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
TV advertising on forthcoming over-the-top services could represent about half of a ...
- Mobile Traffic Hits 46%, Sales at 36%
MobileShopTalk, Chuck Martin - Monday, April 13, 2015
Mobile is inching closer to the halfpoint point of all online traff ...
- For Social TV, We're Still Fumbling With The Remote
MoBlog, Steve Smith - Monday, April 13, 2015
Even as Twitter get most of the media and marketing attention ...
- 44% Of US Adult Household Without Landlines
Research Brief, Jack Loechner - Monday, April 13, 2015
According to GfK Mediamark Research, 44% of US adults live in househol ...
- Spending Up, But Marketers Still Have Big Digital Blind Spots
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2015
A new report from Forrester reveals that marketers are finally treating digit ...
- Millennials Embrace Food/Beer/Wine Festivals
Marketing Daily, Tanya Gazdik - Thursday, April 9, 2015
"Nothing brings millennials together better than the chance to bond over ...
- The Many Numbers Around Mobile Commerce
MobileShopTalk, Chuck Martin - Friday, April 10, 2015
No matter what anyone thinks is the state of mobile commerce toda ...
- Three Year Global AdSpend Forecast Growth Better Than Last Twenty
Research Brief, Jack Loechner - Friday, April 10, 2015
According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend wi ...
- 92% Of Teens Surf Daily, 24% 'Almost Constantly,' Pew Poll Finds
Around the Net in Video, P.J. Bednarski - Thursday, April 9, 2015
The vast majority of teens (92%) are daily Web surfers, with 5 ...