- Almost Half Of American Men Head To The Pub On St. Paddy's Day
MAD, Larissa Faw - Tuesday, March 17, 2015
By contrast, two in three women (65%) plan to celebrate at hom ...
- FocusVision White Paper Says Surveys Must Be Mobile-Friendly
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
The aggregate data from Decipher shows that survey starts on desktop devic ...
- TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
Research Brief, Jack Loechner - Wednesday, March 18, 2015
With the rise of professional digital video content over the past fi ...
- Redd's Apple Ale Breaks Top 10
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2015
The shifts at both the local and national levels are a "cle ...
- Style over Substance For Saint Patty's Day Revelers
Research Brief, Jack Loechner - Tuesday, March 17, 2015
According to the Market intelligence agency Mintel, while brand awareness rises ...
- Social Media Drives News Consumption For Millennials
The Social Graf, Erik Sass - Tuesday, March 17, 2015
Lambasting younger generations seems to be an American pastime -- but ...
- The 5 Key Traits Of A 'Growth CMO'
Marketing Daily, Adryanna Sutherland - Monday, March 16, 2015
Most CMOs are very effective, but only a handful come close ...
- Global TV Viewers Favor Different Platforms For Different Needs
MediaDailyNews, Wayne Friedman - Friday, March 13, 2015
One international TV study says TV Everywhere may have been misnamed. Viac ...
- ARF Re:Think 2015 Conference Comes To Town
MediaDailyNews, Charlene Weisler - Friday, March 13, 2015
There are many conferences in the media industry, but the Advertising Resear ...
- Mobile The Choice For Local Shopping
Research Brief, Jack Loechner - Monday, March 16, 2015
According to a new study from the Local Search Association, titled T ...
- Pediatricians Warn Against 'Sharenting'
The Social Graf, Erik Sass - Monday, March 16, 2015
As a new father, I get the impulse to share everything yo ...
- Adidas Uses NFC To Create Shoe With Benefits
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Jon Werner, Innovation Explorer at Adidas, goes on "trend walks," where ...
- U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
One key finding: Small- and midsize companies continue to carve market sha ...
- The Perfect Ad? A Man And the Color Red
Mediapsssst, Richard Whitman - Friday, March 13, 2015
So Rocket Fuel evaluated 38,000 online ads and came to the conclusi ...
- Publishers Finding Monetization More Difficult Than Expected
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
A new study claims that nearly half of publishers (40.9%) have fou ...
- Shopping On Mobile Is "Easy"
Research Brief, Jack Loechner - Friday, March 13, 2015
From a survey by Fluent of more than 5,000 American adults ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- Consumers Conflicted About Privacy Vs. Personalization
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
Accenture reports that overall, about 60% of consumers want real-time promotions a ...
- CMOs Sharing News About CMOs Sharing News
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2015
According to "Social Insights: CMO Edition," by social insights firm LeadTail a ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- Pace Of Upfront Dramatically Slowing
Research Brief, Jack Loechner - Thursday, March 12, 2015
According to a new report from Media Matters, and a compilation fr ...
- Does Social Media Actually Discourage Sharing?
The Social Graf, Erik Sass - Thursday, March 12, 2015
Among the many utopian promises attached to social media is the id ...
- Luxury Brands Through The Eyes Of The Affluent Generations
Engage:Affluent, Bob Shullman - Wednesday, March 11, 2015
Our previous column was the first of two that focus on t ...
- Traditional Computers Reign For Online Commerce, But Mobile Growing
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"We see a big shift among Japanese and U.K. consumers, and ...
- Craft Beer Category Continues To Grow
Marketing Daily, Tanya Gazdik - Tuesday, March 10, 2015
Sales of craft beer reached $20 billion in 2014, doubling from ju ...
- Technology Shapes The Future of Retailing
Research Brief, Jack Loechner - Wednesday, March 11, 2015
2014 ushered in a wave of major changes in retailing that wi ...
- Search Ads Rise; Amazon, eBay Comparable Sales Growth Slows In February
SearchBlog, Laurie Sullivan - Wednesday, March 11, 2015
ChannelAdvisor released its February same-store sales (SSS) year-over-year analysis for Google sear ...
- UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
VidBlog, P.J. Bednarski - Wednesday, March 11, 2015
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobil ...
- The Best Ads Finish Strong
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"You want to leave consumers with a positive emotional impression," says Elis ...
- Social Engagement On Twitter Could Drive TV Ad Memorability
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
Nielsen says social media now stands as a bellwether for general audien ...