- Greeks Bear Gifts: 2014's Biggest Consumables Launches Dominated By Yogurts
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2015
The Bud Light Lime brand, a leader in leveraging Millennials' thirst f ...
- Consumers' Environmental Interest Extends Beyond Earth Day
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
In the Information Age, however, it's the follow-through that matters most. Trumpeti ...
- For In-Car Technology, Safety Is The (Non) Killer App
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
J.D. Power says Gen Y is willing to spend an average $3,7 ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...
- Mobile Ad Spend Is Going Local
MoBlog, Steve Smith - Thursday, April 23, 2015
Digital ad spend may be continuing its double-digit growth, but those revenu ...
- Extreme Publishing And Connected Customer Communication Defined
Research Brief, Jack Loechner - Thursday, April 23, 2015
According to material from Adotas, and reported by John Philpin in ...
- Public Not Ready For Apple Watch Cost
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Consumer expectations of the cost of an Apple Watch are way bel ...
- How To Use Call Tracking Effectively
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 22, 2015
Phone calls have become a critical factor in gaining new business f ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When N ...
- Which Food and Beverage 'Power Brands' Are Really Winners ... And Why?
Marketing Daily, Karlene Lukovitz - Tuesday, April 21, 2015
The legacy brands that are most likely to keep thriving in t ...
- Top Android Shopping Apps: Amazon (34%), Walmart (16%), eBay (16%), Dunkin' Donuts (5%)
MobileShopTalk, Chuck Martin - Wednesday, April 22, 2015
Overall, shopping apps have the highest penetration in the U.S. and Amazon ...
- The Value Of A Brand Loyalty Program
Research Brief, Jack Loechner - Wednesday, April 22, 2015
According to the 2015 Loyalty Report from Bond Brand Loyalty, the pa ...
- Social Media Risk Scoring Comes To Insurance
The Social Graf, Erik Sass - Wednesday, April 22, 2015
Following years of speculation that insurers might use information drawn from soci ...
- Digital Driving Highest UK Ad Growth In Four Years
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
In 2014, UK ad spend hit its highest rate since 2010, risi ...
- Imperial College Wins Grant To Measure How Much Content Is Liked
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
The European Commission has awarded a EUR3.6m (GBP2.6m) grant to Imperial Colle ...
- The Future Is Digital - But Don't Forget About Television
London Blog, Sean Hargrave - Tuesday, April 21, 2015
Marketing gurus are quick to write off all traditional media as th ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, c ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...
- Mobile Game Revenue: 64% Comes from 0.2% of Players
MobileShopTalk, Chuck Martin - Tuesday, April 21, 2015
When it comes to spending money for mobile gaming, a lot ...
- US And China To Hold 62% Of Global Mobile Ad Spend Next Year
Research Brief, Jack Loechner - Tuesday, April 21, 2015
According to new figures from eMarketer, the global mobile advertising market wi ...
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
SearchBlog, Laurie Sullivan - Tuesday, April 21, 2015
First impressions account for a lot, especially when they appear in sear ...
- Nielsen: Microsoft TV Campaigns Expand Social Presence
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 20, 2015
How does paid TV advertising affect a brand's earned social media? Drawi ...
- Marketing Vacancies Rise 25% In Q1
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2015
The number of marketing jobs advertised in the first quarter has ris ...
- Google Says Super Cray Not Entitled To AdSense Revenue
Daily Online Examiner, Wendy Davis - Monday, April 20, 2015
Google is asking a judge to dismiss a lawsuit accusing the compa ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- Traditional Television Viewing Continues To Grow
MediaDailyNews, Steve Sternberg - Monday, April 20, 2015
When it comes to determining whether TV viewing is shifting, I mu ...
- Mobile Commerce Meets The Internet of Things
MobileShopTalk, Chuck Martin - Monday, April 20, 2015
While projections of the scope of the mobile commerce market are hu ...
- What Is The Internet Of Things World?
Research Brief, Jack Loechner - Monday, April 20, 2015
The Internet of Things (IoT). Or the Internet of Everything. Or t ...
- Google DoubleClick Network Hit With More Malvertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- Social TV On The Rise, IAB Finds
The Social Graf, Erik Sass - Monday, April 20, 2015
A large majority of American adults use mobile devices or computers whi ...