- Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moo ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Mobile Digital Sales: Games $3 Billion, Ebooks $4 Billion
MobileShopTalk, Chuck Martin - Monday, February 23, 2015
We often hear about the impact that mobile is having on t ...
- African-Americans Top Media Users
Research Brief, Jack Loechner - Monday, February 23, 2015
According to a custom survey by Nielsen with Essence, African-Americans consume mo ...
- Movies' Online Buzz Indicative Of Box Office Success
Marketing Daily, Aaron Baar - Thursday, February 19, 2015
"There's a lot of info out there. It exists and it's readi ...
- Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The economy may be buzzing along, and Americans may be spending mo ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- 42% Mobile Commerce Growth; 33% Buy via Smartphone
MobileShopTalk, Chuck Martin - Friday, February 20, 2015
It's been obvious for some time that mobile commerce has been increasi ...
- The CMO And The CIO Getting Closer
Research Brief, Jack Loechner - Friday, February 20, 2015
According to the International Data Corporation (IDC) FutureScape: Worldwide CMO / Custom ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- With Better Credit Picture, Lower Fuel Prices, CPO Sales Hit Records
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
In its "Used Vehicle Market Report" that looks exclusively at volume movi ...
- Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
Mobile Insider, Matt Asay - Thursday, February 19, 2015
If companies want to be in the top tier -- the ...
- Big Data Collection Good; Access Not So Good
Research Brief, Jack Loechner - Thursday, February 19, 2015
According to a new study from Teradata, the 2015 Global Data-Driven Marketi ...
- CMOs Will Spend More On Social Media, But Still Struggle With ROI
The Social Graf, Erik Sass - Thursday, February 19, 2015
The latest edition of the CMO Survey from Duke University's Fuqua Scho ...
- Forrester: Razorfish Global, SapientNitro, Leaders In The B-to-C Marketing Space
MAD, Larissa Faw - Tuesday, February 17, 2015
Forrester Research ranks Razorfish Global as a Leader in providing marketing a ...
- Wealthy Americans, Especially The Upper Tier, Eschew Retail For Digital
Marketing Daily, Karl Greenberg - Tuesday, February 17, 2015
For young, wealthy Americans online shopping is big, but so are authenticit ...
- eCommerce Software Spending Double Doubles by 2019
Research Brief, Jack Loechner - Wednesday, February 18, 2015
Annual spending on e-commerce software by U.S. firms doubled from 2010 ...
- Gen Y Battling For Balance, Wellness And Less Tech
Marketing Daily, Sarah Mahoney - Monday, February 16, 2015
A big part of this idea of balance as a status symb ...
- Vaccine Manufacturers Grow Business, Despite Challenges
Marketing Daily, Tanya Gazdik - Monday, February 16, 2015
Revenues earned by manufacturers of vaccines topped $25.5 billion in 2014, accordi ...
- Valentine's Day Shopping: Mobile Sales Up 35%
MobileShopTalk, Chuck Martin - Tuesday, February 17, 2015
Mobile commerce had a Happy Valentine's Day. Online sales numbers for U. ...
- Customer Experience (CX) Top Strategic Choice For Retail Marketers
Research Brief, Jack Loechner - Tuesday, February 17, 2015
With customers' ability to easily search and compare prices and products onlin ...
- Mobile Shopping: 49% Research Products, Compare Prices
MobileShopTalk, Chuck Martin - Monday, February 16, 2015
Consumers continue to use their smartphones to shop, even if they don ...
- Scientists Or Citizens; Who's Right?
Research Brief, Jack Loechner - Monday, February 16, 2015
New Pew Research Center surveys of citizens and a representative sample ...
- An International Love Story: Mobile And The Millennial Mom
Engage:Moms, Julie Michaelson - Friday, February 13, 2015
With Valentine's Day right around the corner, it's only fitting to ta ...
- Valentine's Day: One 'Holiday' That Hasn't Gone High Tech
MAD, Larissa Faw - Thursday, February 12, 2015
That's one finding from new research from Horizon Media. Three in fo ...
- Millennial Moms Using Mobile More
Marketing Daily, Aaron Baar - Thursday, February 12, 2015
"As marketers think about reaching new moms, mobile has to be ...
- Air Canada Soars To Top Of Airline Category
Marketing Daily, Tanya Gazdik - Friday, February 13, 2015
"Expectations move at the speed of the consumer and all brands ha ...
- When To Post
Research Brief, Jack Loechner - Friday, February 13, 2015
According to TrackMaven reports, and other industry research, this guide provides ...
- Warning, Clothing Brands: Consumers Are Shopping For New Favorites
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
The addition of Foot Locker, Anthropologie and Forever 21, says Robert Passikof ...
- Apps And TV Vie For Attention During Prime Time
MoBlog, Steve Smith - Thursday, February 12, 2015
Each app category has its own rhythm of use throughout the da ...