Around the Net
IPA Bellwether -- Budgets Up, Confidence Down
- The Drum, Thursday, July 16, 2015 5:38 AM
The IPA’s latest Bellwether report paints a “mixed” picture of the UK’s advertising industry, with overall budgets up despite a downturn in optimism surrounding the financial prospects both at a company and industry-wide level. The study revealed that 25% enjoyed a boost to their marketing budgets in Q2 2015, with just 13% registering a fall, resulting in a net balance increase of 12.2%, up from an 11.8% jump during the previous report, and amounting to a three-quarter high.
