- TV Everywhere: The Great Unwatched
VidBlog, P.J. Bednarski - Wednesday, August 13, 2014
According the Hub survey titled TVE: The Big Story, 17% of responden ...
- CFO's Say Global Economic Uncertainty No Longer A Big Worry
MAD, Steve McClellan - Monday, August 11, 2014
An EY survey indicates that big companies in the media sector a ...
- Getting Privacy Right Is Key To Beacon Deployment
MoBlog, Mark Walsh - Tuesday, August 12, 2014
Major brands and retailers are still in the early stages of testi ...
- Digital Out-Of-Home On A Roll
Research Brief, Jack Loechner - Tuesday, August 12, 2014
According to the PQ Media recently released annual performance benchmark, global DO ...
- A Wasteland With Bright Spots: Attitudes About TV Are Changing
Around the Net in Video, P.J. Bednarski - Monday, August 11, 2014
David Poltrack, the CBS research chief, notes that even at trendy caf ...
- Horizon Media Signs On To Standard Media Index
MAD, Larissa Faw - Friday, August 8, 2014
SMI now captures 80% of total U.S. agency spend, coming exclusively fr ...
- What Do Women Think Of Your Mobile Ads? Meh!
MoBlog, Steve Smith - Sunday, August 10, 2014
Get out of our way! That is the main message women ha ...
- Be My BFB... Best Friend Brand
Research Brief, Jack Loechner - Monday, August 11, 2014
There is a growing trend for consumers having Best Friend Brands, t ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consume ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...
- Coupons Rule, But The Mobile Experience Remains A Mess
Mobile Insider, Steve Smith - Friday, August 8, 2014
Adoption of mobile coupons seems to have doubled in the last f ...
- Press 10 For More Languages
Research Brief, Jack Loechner - Friday, August 8, 2014
According to a recent trend analysis by the Internet expert Mary Meeke ...
- YouTube Tops Men's Summer Brand Rankings
Engage:Men, Ted Marzilli - Thursday, August 7, 2014
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, ...
- Loyal As Long As It Saves Bucks
Research Brief, Jack Loechner - Thursday, August 7, 2014
New services are expanding the reach of loyalty programs to small a ...
- How Google Ventures Rethinks Brainstorming
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Google Ventures calls the process a "design sprint." Jake Knapp takes ...
- Mobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
MobileShopTalk, Chuck Martin - Wednesday, August 6, 2014
Mobile shoppers continue to visit stores and websites and buy from a ...
- First You Say "You Do," And Then "You Don't"
Research Brief, Jack Loechner - Wednesday, August 6, 2014
One of the key findings from the most recent McKinsey survey ...
- New Study Explores How Much Real America Wants Connected TV (A Lot)
VidBlog, P.J. Bednarski - Wednesday, August 6, 2014
A new study of Chicago households from the Nielsen-backed Council for Resear ...
- Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and the ...
- Deloitte Q&A: The Vanishing Back-To-School Season
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
Amid the flurry of forecasts about how much (or maybe how littl ...
- Hottest Retail Categories: Food, Fashion And Furnishings
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
Grocery giant Albertsons registered a 432.7% gain, primarily from acquisitions. Boston-based Wayfa ...
- Unconnected Connections
Research Brief, Jack Loechner - Monday, August 4, 2014
According to the first Internet of Things Survey from SOASTA, 73% ...
- The Many Numbers behind Mobile Commerce
MobileShopTalk, Chuck Martin - Friday, August 1, 2014
With all the research studies swirling about mobile commerce these days, there ...
- Retail Store Performance Correlates With Aggressive Investment
Research Brief, Jack Loechner - Friday, August 1, 2014
According to RSR's latest benchmark report, What's in Store for Stores: Benchma ...
- New-Car Drivers Get To Traditional Media Through Digital
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
American new-car owners are still with traditional media, but what they a ...
- Stats, Stats, & Stats: Mobile by the Percentages
MobileShopTalk, Chuck Martin - Thursday, July 31, 2014
Along with the massive growth of mobile has come an equally lar ...
- China's Pending Digital Transformation
Research Brief, Jack Loechner - Thursday, July 31, 2014
A new report from the McKinsey Global Institute (MGI), China's Digital Transformatio ...
- Back-to-School Crowds Rethink Online Shopping
Marketing Daily, Sarah Mahoney - Wednesday, July 30, 2014
As parents tiptoe toward the start of a new school year, ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- Inbound Marketing Is A Team Effort
Research Brief, Jack Loechner - Wednesday, July 30, 2014
The research shows that nearly 60% of marketers have adopted inbound marketi ...