- Telecoms Suffering From Innovation Perception Gap
Marketing Daily, Aaron Baar - Monday, October 27, 2014
"With telecoms, people are used to them providing services; they're not se ...
- B2B Buyers Purchasing Online
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the Acquity Group's annual State of B2B Procurement study ...
- ShareThis Drills Down On Social Buzz Around Big Events
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
The study, which looks at social behavior around major events like Sha ...
- Vicarious Trick-Or-Treaters
Research Brief, Jack Loechner - Monday, October 27, 2014
A recent survey by RetailMeNot, found that 72% of parents admitted ...
- Social Media Fueling Women's Body Image Issues
The Social Graf, Erik Sass - Monday, October 27, 2014
More women than ever are reporting negative body image issues, and o ...
- Beer Marketers Abandon Slapstick For Serious
Marketing Daily, Tanya Gazdik - Friday, October 24, 2014
The most persuasive beer advertising has shifted toward messaging about beer itsel ...
- Acquisitions Provide Uptick For Nielsen Revs
MediaDailyNews, Wayne Friedman - Thursday, October 23, 2014
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron a ...
- Worldwide Digital Engagement Up, Social Media Suspect For Shoppers
Research Brief, Jack Loechner - Friday, October 24, 2014
According to a new global report by Capgemini, consumers consider socialmedia (fr ...
- Microsoft Intros Bing Torque
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 23, 2014
Microsoft has released two new Android apps and an experimental Bing a ...
- Making Fewer Trips, Shoppers Buying Food In Stranger Places
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2014
As shoppers continue to shift channels and devices, there is no long ...
- ACSI Finds Satisfaction With Food, Beverages, Household And Personal Products Declines
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
"By further limiting buying power, stagnating wages haven't helped either," points o ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources a ...
- Like To Skip Ads? Better Get Over It, Data From MediaRadar Says
VidBlog, P.J. Bednarski - Thursday, October 23, 2014
MediaRadar, which delivers analysis on over two million brands on its o ...
- Media Buying Increasingly Complex
Research Brief, Jack Loechner - Wednesday, October 22, 2014
Advancements in viewing technology and increased competition for eyeballs have resulted ...
- Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season
Marketing Daily, Sarah Mahoney - Monday, October 20, 2014
"People are going to be shopping even earlier, looking for even high ...
- Smart Home Devices Are The Next Big Thing
Marketing Daily, Aaron Baar - Monday, October 20, 2014
"This is something we see as a mass-market opportunity, in contrast wit ...
- Mobile Shoppers Need Better Customer Care Or They're Out
Research Brief, Jack Loechner - Tuesday, October 21, 2014
According to new research from Contact Solutions, 30% of shoppers chose physic ...
- Smartphone Satisfaction Tied To Operating System
Marketing Daily, Aaron Baar - Friday, October 17, 2014
"To get ahead of the competition and satisfy customers, manufacturers must me ...
- Online Retailers Positioned To Take Bite Out Of Pet Sales
Marketing Daily, Tanya Gazdik - Sunday, October 19, 2014
"To successfully compete with the likes of Amazon, traditional big-box pet retaile ...
- Generation Tap: Tiny Fingers Drive The Tablet's Best Use Case
MoBlog, Steve Smith - Monday, October 20, 2014
Tablets peaking? Well maybe. but they have already established themselves in mo ...
- Breaking News Is Digital For 80% of Internet Users
Research Brief, Jack Loechner - Monday, October 20, 2014
According to a new study from the Newspaper Association of America, conduct ...
- Document And Follow is Best Content Marketing Strategy For Max Results
Research Brief, Jack Loechner - Friday, October 17, 2014
According to a recent study today by the Content Marketing Institute, "B ...
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
London Blog, Sean Hargrave - Thursday, October 16, 2014
It's tempting to think RTB and programmatic are all about machines whizzi ...
- Women Have Growing Influence On Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Wednesday, October 15, 2014
"We find women are increasing their knowledge of adult beverages, open ...
- Millennials Optimistic About The Future, Concerned About Education
Marketing Daily, Aaron Baar - Wednesday, October 15, 2014
"I think a lot of people see the future with more optimi ...
- Social, Digital Brands Lead 2014 Loyalty Index
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
But the only non-digital or social brand that rates the top-20 li ...
- With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
With the National Retail Federation predicting a 5% jump in holiday spending-a ...
- What Drives Consumers: Pricing, Product Availability, User Reviews
MobileShopTalk, Chuck Martin - Thursday, October 16, 2014
Companies faced with implementing any form of mobile commerce already have ...
- More Consumers Reading Email; Still Too Many Offers, Too Little Interesting
Research Brief, Jack Loechner - Thursday, October 16, 2014
According to a new study by Forrester Research, "Take Advantage of Positi ...