- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- Mobile Shopping & the Age Factor
MobileShopTalk, Chuck Martin - Thursday, September 11, 2014
Mobile shopping may not have any great age barriers. It turns o ...
- More Screen, More Media: iPhone Got Bigger Just In The Nick Of Time?
MoBlog, Steve Smith - Thursday, September 11, 2014
SUV culture wins. After years of touting the superiority of elegant a ...
- Video For Marketing And Sales Increasing in Importance
Research Brief, Jack Loechner - Thursday, September 11, 2014
According to a study sponsored by Vidyard, and conducted by Demand Metr ...
- Building A Profile For Today's High Value Luxury Customer
Engage:Affluent, Doug Gollan - Wednesday, September 10, 2014
One of the challenges in researching the Super Rich is that th ...
- More Evidence: Consumers Losing Taste For Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2014
The most-often-cited factor for the QSRs' sales trends is the growing numb ...
- Non-Food CPG Products Garnered 25 Million More Coupons
Research Brief, Jack Loechner - Wednesday, September 10, 2014
According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed ...
- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study Says
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
More than 70 percent of advertisers prefer the traditional way of ...
- Retail Approaches Its Mobile Tipping Point
Data and Targeting Insider, Steve Smith - Tuesday, September 9, 2014
One m-commerce platform is seeing a majority of visits to its retail ...
- Kids Have Opinions About Smartphones; Tablets, Too
Marketing Daily, Aaron Baar - Tuesday, September 9, 2014
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president a ...
- Mobile Retail Passes the 50% Point, Tops Desktop
MobileShopTalk, Chuck Martin - Tuesday, September 9, 2014
Mobile is finally beating the desktop for shopping at retailer websites. We' ...
- 45% of Agency Clients Plan More Digital Video Advertising
Research Brief, Jack Loechner - Tuesday, September 9, 2014
A recent survey of media buying agencies, conducted by Strata, found th ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- E-Commerce Durables Attracting Almost Half of Global Online Shoppers
Research Brief, Jack Loechner - Monday, September 8, 2014
Online shopping offers certain conveniences, from delivering the order right to yo ...
- For IPG Placed Is The Place To Be
MAD, Steve McClellan - Thursday, September 4, 2014
The holding company has entered into a strategic partnership with the Seattle-bas ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
Two days after announcing a startling plan to introduce mathematical modeling ...
- Use of Inbound Marketing Strategy And Tactics For Success
Research Brief, Jack Loechner - Friday, September 5, 2014
According to the Inbound Marketing Survey by Ascend2 and our Research Partner ...
- Google's Biotech Search Company, Calico, Partners With AbbVie
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Google's Calico biotech company has partnered with North Chicago-based pharmaceutical company AbbV ...
- White House Names Google's Megan Smith CTO
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Megan Smith becomes the next chief technology officer for the White Hous ...
- Benchmarks Shift As Advertisers Take Aim Online
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2014
Despite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- Online Channels Growing Fastest For Lead Generation
Research Brief, Jack Loechner - Thursday, September 4, 2014
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketin ...
- Watching People Play Video Games Is Perfectly Normal For A Bunch Of Us
Around the Net in Video, P.J. Bednarski - Wednesday, September 3, 2014
"If you’re a middle-class American below the age of 35—that is, you were s ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- Fortune 500 Blogs Validate Social Media Presence
Research Brief, Jack Loechner - Wednesday, September 3, 2014
Because of the hugely influential role that the Fortune 500 companies pl ...
- New Report Says Online Ads Have The Momentum
VidBlog, P.J. Bednarski - Wednesday, September 3, 2014
Huge shifts in the way consumers get their content, and the fa ...
- The Night Light From Computers, Tablets May Be Worse Than We Thought
Around the Net in Video, P.J. Bednarski - Tuesday, September 2, 2014
A researcher at John Carroll University who has been studying the b ...
- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...