Companies faced with implementing any form of mobile commerce already have a lot on their plate.
Businesses are dealing with issues relating to product pricing, new technologies and product information in addition to their mobile apps and websites, based on a new report.
The third annual retail benchmark survey Retail Insight: Fulfilling Consumer Expectations, conducted by Retail Systems Research (RSR) for SPS Commerce, identified a host of issues companies face on the quest to meet evolving customer needs.
The report is based on a survey from executives from a range of departments at 214 companies, 65% of which were manufacturers, vendors or suppliers and 28% of which were retailers or distributors.
When it comes to external forces, most businesses are concerned about the economy while almost a third say they are concerned about mobile commerce, up from 19% a year ago. Here are the top external forces they see affecting their business in the next five years.
An issue facing retailers is how they sell direct to their customers, which half of them do. Here are the methods, based on the RSR study:
As yet another indication that price matters to shoppers, which tops the list of most mobile shopping studies, 85% of retailers, vendors and logistics providers say it is what consumers want. Here are the factors they say have impacted consumer buying decisions in the last year.
The reality of meeting customer expectations by multiple methods is that merchants have a lot to do already.
When asked what’s hindering their omni-strategy and execution the majority (52%) said other priorities, more than a third (35%) said insufficient budget and almost a third (31%) said cultural resistance to change.
The roadblocks to mobile commerce are well beyond the technology.