- BDO Says Santa Will Be Giving Consumer Electronics
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2014
In its 2014 Retail Compass Survey of CMOs, a poll of 1 ...
- Holiday Shopping: In-Store vs. Out-of-Store Mobile Behaviors
MobileShopTalk, Chuck Martin - Thursday, November 6, 2014
Mobile shopping activity will be under many research microscopes this holiday seaso ...
- Note To Media: Mobile Users Want To Talk With One Another, Or Even Use a Flashlight, More Than They Want To Hear From You
MoBlog, Steve Smith - Thursday, November 6, 2014
Judging from a newly released leaderboard of most used apps, mobile ...
- Do The Math; Such A Deal
Research Brief, Jack Loechner - Thursday, November 6, 2014
During the 2013 holiday shopping season, the U.S. population spent more th ...
- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- Trade Shows And Referrals Best B2B Lead Generators
Research Brief, Jack Loechner - Wednesday, November 5, 2014
To understand which channels, offers, content types and technologies used and mo ...
- Marketing Still Uncoordinated At A Lot Of Companies
Marketing Daily, Karl Greenberg - Monday, November 3, 2014
The study, commissioned for marketing solutions firm Yes Lifestyle Marketing, finds th ...
- Univision Unveils New Hispanic Research Panel
MediaDailyNews, Erik Sass - Monday, November 3, 2014
With more and more marketers focused on reaching the U.S. Hispanics populatio ...
- Showroom Or Webroom With A Smartphone; Which?
Research Brief, Jack Loechner - Tuesday, November 4, 2014
Incidents of smartphone "showrooming," (seeing a product in a store, then buyi ...
- Horizon Media Throws A Halloween Party
MAD, Larissa Faw - Friday, October 31, 2014
The agency also did some research about the holiday finding that on ...
- Walmart, Amazon, Best Buy Jump The Holiday Clock
Marketing Daily, Sarah Mahoney - Friday, October 31, 2014
Retailers aren't waiting around for Black Friday to get the season starte ...
- Adding Mobile Payments to the Restaurant Menu
MobileShopTalk, Chuck Martin - Monday, November 3, 2014
While various approaches to mobile payments continue, the questions remains if the ...
- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
MoBlog, Steve Smith - Monday, November 3, 2014
Apps are fun. Or at least they better be if they expe ...
- Analysis Finds Correlation Between Home Sales and Online Big Ticket Sales
Research Brief, Jack Loechner - Monday, November 3, 2014
According to BigCommerce, in its first report on client e-commerce sales, high ...
- Q&A With eXelate's Jim Hackett
MediaDailyNews, Charlene Weisler - Wednesday, October 29, 2014
Jim Hackett, VP of tech operations for eXelate, started in the backe ...
- The Good Old FSIs and Flyers Going Digital
Research Brief, Jack Loechner - Friday, October 31, 2014
According to a new survey by Retale and Placed, looking at t ...
- Siegel+Gale Serves Up Simple
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
All told, the study looks at 12,000 respondents across eight countries, ran ...
- 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2014
People who are committed to healthful eating and lifestyles are well-informed abo ...
- ComScore: Why Online Spending Forecasts Are So Misleading
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
It's the time of year when "Marketing Daily" is hip-deep in holid ...
- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative th ...
- Health And Fitness Go Mobile For Mom
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the results of the BabyCenter U.S. Mobile Mom 2014 Repor ...
- Marketers Fail To Add Mobile Insights To Customer Profiles
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Forrester has found that just 27 percent of marketers have holistic custom ...
- Horizon Media: More Than One-Third of Consumers Interested In Stand-Alone HBO Service
MAD, Larissa Faw - Tuesday, October 28, 2014
That number jumps to nearly half among current HBO subscribers and ev ...
- 58% of Holiday Mobile Shoppers Use Phones to Find Stores
MobileShopTalk, Chuck Martin - Wednesday, October 29, 2014
While there are lots of holiday shopping forecasts coming out these day ...
- Mobile Video Advertising Still The Hot Ticket
Research Brief, Jack Loechner - Wednesday, October 29, 2014
According to the Opera Mediaworks' State of Mobile Advertising report, 10/22, Andro ...
- Gender And Age Impact Mobile Path To Purchase
Data and Targeting Insider, Steve Smith - Tuesday, October 28, 2014
When it comes to charting the path to purchase within product categorie ...
- Telecoms Suffering From Innovation Perception Gap
Marketing Daily, Aaron Baar - Monday, October 27, 2014
"With telecoms, people are used to them providing services; they're not se ...
- B2B Buyers Purchasing Online
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the Acquity Group's annual State of B2B Procurement study ...
- ShareThis Drills Down On Social Buzz Around Big Events
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
The study, which looks at social behavior around major events like Sha ...
- Vicarious Trick-Or-Treaters
Research Brief, Jack Loechner - Monday, October 27, 2014
A recent survey by RetailMeNot, found that 72% of parents admitted ...