- White House Names Google's Megan Smith CTO
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Megan Smith becomes the next chief technology officer for the White Hous ...
- Benchmarks Shift As Advertisers Take Aim Online
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2014
Despite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- Online Channels Growing Fastest For Lead Generation
Research Brief, Jack Loechner - Thursday, September 4, 2014
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketin ...
- Watching People Play Video Games Is Perfectly Normal For A Bunch Of Us
Around the Net in Video, P.J. Bednarski - Wednesday, September 3, 2014
"If you’re a middle-class American below the age of 35—that is, you were s ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- Fortune 500 Blogs Validate Social Media Presence
Research Brief, Jack Loechner - Wednesday, September 3, 2014
Because of the hugely influential role that the Fortune 500 companies pl ...
- New Report Says Online Ads Have The Momentum
VidBlog, P.J. Bednarski - Wednesday, September 3, 2014
Huge shifts in the way consumers get their content, and the fa ...
- The Night Light From Computers, Tablets May Be Worse Than We Thought
Around the Net in Video, P.J. Bednarski - Tuesday, September 2, 2014
A researcher at John Carroll University who has been studying the b ...
- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...
- 77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients
Mediapsssst, Richard Whitman - Monday, September 1, 2014
A recent UK study queried ad agencies about their thoughts on nati ...
- On Tracking the Increases in Mobile Commerce
MobileShopTalk, Chuck Martin - Tuesday, September 2, 2014
As we get ready for a barrage of studies forecasting the sco ...
- Mobile Plus Apps Equals Retail Engagement
Research Brief, Jack Loechner - Tuesday, September 2, 2014
More than 60% of U.S. consumers' time spent online with retailers tak ...
- Back To School Creates Several Headaches For Mom
Research Brief, Jack Loechner - Monday, September 1, 2014
According to a new study by SheKnows, about moms and the g ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- More Devices, More (Data) Problems
Marketing Daily, Aaron Baar - Thursday, August 28, 2014
The incidence of data quality problems is increasing, largely due to t ...
- Radio Down 2nd Quarter; Off-Air Up; Expecting Better 2nd Half
Research Brief, Jack Loechner - Friday, August 29, 2014
According to the RAB, Radio's Q2 '14 revenue performance was moderate, do ...
- Earn High Marks: Consumer Back-to-School Shopping Insights
Engage:Hispanics, Mario Carrasco - Thursday, August 28, 2014
Pack up the flip-flops and deflate the floaties. Kids are heading ba ...
- Men Define Loyalty Programs Through Honor, Women See Trust
MAD, Larissa Faw - Wednesday, August 27, 2014
That's according to a new study, "Living Loyal," from Chicago-Based The Marketi ...
- Satisfaction Dips; Imports Vs. Domestics Gap Narrows
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2014
When it comes to customer satisfaction with new vehicles, Asian and Europe ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- Billions Spent in Mobile Train Ticketing
MobileShopTalk, Chuck Martin - Thursday, August 28, 2014
While trains around the world keep rolling along, more and more travele ...
- The Elusive Bicultural Latino Audience
Research Brief, Jack Loechner - Thursday, August 28, 2014
According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics w ...
- In Addition To Age, Millennials Differ In Many Ways
Engage:Affluent, Bob Shullman - Wednesday, August 27, 2014
As part of our recent focus on wealth, our previous two colum ...
- Passion Drives Success
Research Brief, Jack Loechner - Wednesday, August 27, 2014
According to a recent Small Business Market Survey by Infusionsoft, and conduct ...
- NSA Search Engine Shares Data Across Government Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
The United States National Security Agency (NSA) has built an information-sharing databa ...
- For Millennials, WOM Is A Big Driver For New TV Viewing Choices
MAD, Larissa Faw - Monday, August 25, 2014
A new study from Horizon Media also found that despite the growi ...
- Connectivity Leadership Up For Grabs Among Carmakers
MAD, Steve McClellan - Monday, August 25, 2014
A new study from MRY concludes that automakers have to do ...