- Advertisers - Drop The Family Cliches And Target The Real Opportunities
London Blog, Sean Hargrave - Wednesday, November 19, 2014
Modern families are changing, yet still advertisers trot out the same o ...
- Marketing To Become More Personalized, Authentic
Marketing Daily, Aaron Baar - Tuesday, November 18, 2014
Brands will have to become more personal and more authentic in 201 ...
- ComScore Predicts Holiday Online Sales To Climb 16%
Marketing Daily, Sarah Mahoney - Tuesday, November 18, 2014
With the stock market at new highs and consumers relatively unconcerned abo ...
- Brands are Reaching Women Through Lifestage Segmentation
Research Brief, Jack Loechner - Wednesday, November 19, 2014
According to new research by Harbinger Communications, women are more likely ...
- Mobile's A Strategy, Not Just A Channel
Research Brief, Jack Loechner - Tuesday, November 18, 2014
61% of marketers surveyed reveal they have deployed some form of mobi ...
- Mobile Apps Spotlight Search For Black Friday Deals
SearchBlog, Laurie Sullivan - Tuesday, November 18, 2014
Mobile apps from Target and other retail stores will feed the Bla ...
- Premiumization Drives $7 Billion Natural Pet Product Market
Marketing Daily, Tanya Gazdik - Sunday, November 16, 2014
Pet product marketers can rest assured that the natural pet products tre ...
- Tablet Market Nears Saturation, Analysts Describe Market As 'Grim'
Marketing Daily, Aaron Baar - Monday, November 17, 2014
"The slowdown has been pervasive, and even the launch of the n ...
- Mobile Moms: 68% Compare Prices, 59% Look for Coupons, Deals
MobileShopTalk, Chuck Martin - Monday, November 17, 2014
More mothers are using mobile to shop. Not necessarily in the stor ...
- Ten Apps A Day Keeps Boredom At Bay
Research Brief, Jack Loechner - Monday, November 17, 2014
According to the Nielsen second-quarter 2014 Cross-Platform report, U.S. adults spent ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...
- For Causes, Hispanics And Gen Y Lean On Social, Apps
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
Gen Y is far more likely to use their social media channe ...
- Study Says Chinese Have A Tough Nut To Crack In U.S.
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The Chinese are hoping to elbow into the U.S. market, as ...
- Mobile Coupon Redemption Influencing Online Buying
Research Brief, Jack Loechner - Friday, November 14, 2014
According to a commissioned study conducted by Forrester Consulting on behalf ...
- Using Google Analytics Across Multiple Domains
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 13, 2014
Tom Capper explains how to quickly and effectively take Google Analytics acro ...
- Microsoft, Intel, Google, Nestle and Disney Top APCO's Champions List
Marketing Daily, Karl Greenberg - Thursday, November 13, 2014
The top brands meet stakeholders' most important expectations; act in a w ...
- London Print Is Falling Down
Research Brief, Jack Loechner - Thursday, November 13, 2014
The roll-call of more than 25 web offset printers in the ...
- FreeWheel's Q3 Report Shows Big Uptick In OTT, Smartphone Video Ad Views
VidBlog, P.J. Bednarski - Thursday, November 13, 2014
More than 25% of the video ads viewed were displayed on mobi ...
- CFOs Question Marketers' Ability To Prove ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
The vast majority of finance directors feel they are unable to quanti ...
- The CMO/CIO Bond: Relationship Of The Future
Marketing Daily, Sarah Mahoney - Tuesday, November 11, 2014
What's more, Forrester predicts CMOs will see this shift as an opportuni ...
- Engaging Brand Enthusiasts Is Key To Snagging Customers
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
The study shows that a critical group, and most likely to ...
- October Mobile Shoppers: 23 Minutes in a Store, 12% Left Within 5 Minutes
MobileShopTalk, Chuck Martin - Wednesday, November 12, 2014
While the holiday shopping forecasts are coming out fast and furiously, so ...
- More Research Shows Mobile Looms Large In Holiday Shopping
MoBlog, Erik Sass - Wednesday, November 12, 2014
This week brought more research suggesting that mobile will play a bigg ...
- Half Of Automotive Advertising To Shift To Digital
Research Brief, Jack Loechner - Wednesday, November 12, 2014
For decades, car and truck ads have swollen newspapers, screamed from rad ...
- Apple Reported To Be Opening Cambridge Office
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Apple is set to open its first office in Cambridge in t ...
- Shoppers Expect To Be Rewarded For Viewing Ads
MAD, Larissa Faw - Monday, November 10, 2014
That's according to a new Razorfish report which found that half ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Consumer Trends Driving Holiday Purchases
Research Brief, Jack Loechner - Tuesday, November 11, 2014
Discussing differences between three of the major social advertising platforms, Heike You ...
- Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism
MAD, Larissa Faw - Friday, November 7, 2014
And they do want to have fun, according to an extensive n ...
- Mindshare Has All the Answers to Your Millennial Questions
Mediapsssst, Richard Whitman - Sunday, November 9, 2014
Anything and everything you ever wanted to know about Millennials. WPP med ...