Commentary
Fourteen Billion-Dollar Babies
- by Jack Loechner , Staff Writer @mp_research, December 25, 2014
A couple of weeks ago, but five billion dollar-days ahead, and 15% ahead of ECommerce last year…
According to the comScore digital world forecasts, reporting the U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season, $42.5 billion has been spent online, marking a 15% increase versus the corresponding days last year.
The most recent week reported, beginning with Green Monday (Dec. 8), posted strong growth in online sales, taking in $8.6 billion in desktop spending, up 12% versus a year ago. For the second consecutive week, all five days of the work week reached the milestone of at least $1 billion in online desktop sales, marking the first time in history such a feat had been accomplished twice in the same holiday season.
2014 Holiday Season Retail E-Commerce Spending vs. 2013 (U.S. Home & Work; Desktop Computer) | |||
Week | Million ($) | % Change | |
| 2013 | 2014 | |
Nov. 1–Dec. 14 (vs. Nov. 2-Dec. 15, 2013) | $37,051 | $42,451 | 15% |
Pre-Thanksgiving (Nov. 1-26 vs. Nov. 2-27, 2013) | $17,831 | $20,181 | 13% |
Thanksgiving thru Most Recent Week | $19,220 | $22,270 | 16% |
Thanksgiving Day (Nov. 27) | $766 | $1,009 | 32% |
Black Friday (Nov. 28) | $1,198 | $1,505 | 26% |
Holiday Weekend (Nov. 29-30) | $1,594 | $2,012 | 26% |
Cyber Monday (Dec. 1) | $1,735 | $2,038 | 17% |
Thanksgiving thru Cyber Monday | $5,293 | $6,564 | 24% |
Cyber Week (Dec. 1-7) | $7,978 | $9,126 | 14% |
Cyber Work Week Mon-Fri (Dec. 1-5) | $6,315 | $7,287 | 15% |
Cyber Weekend (Dec. 6-7) | $1,663 | $1,840 | 11% |
Green Monday (Dec. 8) | $1,401 | $1,615 | 15% |
Most Recent Week (Dec. 8-14) | $7,684 | $8,618 | 12% |
Most Recent Work Week Mon-Fri (Dec. 8-12) | $6,038 | $6,782 | 12% |
Most Recent Weekend (Dec. 13-14) | $1,647 | $1,836 | 11% |
Source: comScore, Inc. | |||
comScore chairman emeritus Gian Fulgoni notes that “… despite a slight deceleration in growth rates… this past week… we still observed strong spending… with five more days surpassing $1 billion in sales… fourteen for the holiday season to date… encouraging that the15 % spending growth rate for the season-to-date… slightly above our forecast of 14% for the season… “
For additional information from comScore, please visit here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.