- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources a ...
- Like To Skip Ads? Better Get Over It, Data From MediaRadar Says
VidBlog, P.J. Bednarski - Thursday, October 23, 2014
MediaRadar, which delivers analysis on over two million brands on its o ...
- Media Buying Increasingly Complex
Research Brief, Jack Loechner - Wednesday, October 22, 2014
Advancements in viewing technology and increased competition for eyeballs have resulted ...
- Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season
Marketing Daily, Sarah Mahoney - Monday, October 20, 2014
"People are going to be shopping even earlier, looking for even high ...
- Smart Home Devices Are The Next Big Thing
Marketing Daily, Aaron Baar - Monday, October 20, 2014
"This is something we see as a mass-market opportunity, in contrast wit ...
- Mobile Shoppers Need Better Customer Care Or They're Out
Research Brief, Jack Loechner - Tuesday, October 21, 2014
According to new research from Contact Solutions, 30% of shoppers chose physic ...
- Smartphone Satisfaction Tied To Operating System
Marketing Daily, Aaron Baar - Friday, October 17, 2014
"To get ahead of the competition and satisfy customers, manufacturers must me ...
- Online Retailers Positioned To Take Bite Out Of Pet Sales
Marketing Daily, Tanya Gazdik - Sunday, October 19, 2014
"To successfully compete with the likes of Amazon, traditional big-box pet retaile ...
- Generation Tap: Tiny Fingers Drive The Tablet's Best Use Case
MoBlog, Steve Smith - Monday, October 20, 2014
Tablets peaking? Well maybe. but they have already established themselves in mo ...
- Breaking News Is Digital For 80% of Internet Users
Research Brief, Jack Loechner - Monday, October 20, 2014
According to a new study from the Newspaper Association of America, conduct ...
- Document And Follow is Best Content Marketing Strategy For Max Results
Research Brief, Jack Loechner - Friday, October 17, 2014
According to a recent study today by the Content Marketing Institute, "B ...
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
London Blog, Sean Hargrave - Thursday, October 16, 2014
It's tempting to think RTB and programmatic are all about machines whizzi ...
- Women Have Growing Influence On Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Wednesday, October 15, 2014
"We find women are increasing their knowledge of adult beverages, open ...
- Millennials Optimistic About The Future, Concerned About Education
Marketing Daily, Aaron Baar - Wednesday, October 15, 2014
"I think a lot of people see the future with more optimi ...
- Social, Digital Brands Lead 2014 Loyalty Index
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
But the only non-digital or social brand that rates the top-20 li ...
- With Holiday Spending Up, Walmart, ToysRUs Flex Digital Muscle
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
With the National Retail Federation predicting a 5% jump in holiday spending-a ...
- What Drives Consumers: Pricing, Product Availability, User Reviews
MobileShopTalk, Chuck Martin - Thursday, October 16, 2014
Companies faced with implementing any form of mobile commerce already have ...
- More Consumers Reading Email; Still Too Many Offers, Too Little Interesting
Research Brief, Jack Loechner - Thursday, October 16, 2014
According to a new study by Forrester Research, "Take Advantage of Positi ...
- Adobe Predicts Smartphones Will Contribute 40% To Paid-Search Traffic In 2015
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
Marketers spent 22% globally on search engine marketing in Q3 2014, p ...
- Homewood Suites Studies Business Travelers
Marketing Daily, Tanya Gazdik - Tuesday, October 14, 2014
The majority of business travelers relax by participating in and spending mon ...
- Think, Then, On These Things
Research Brief, Jack Loechner - Wednesday, October 15, 2014
According to a new report from Nielsen, authored by Louise Keely a ...
- Fans Connect With Other Fans And Brands On Social
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
On a sports-related basis (versus the average fan) NCAA football fans a ...
- Mobile Shoppers & the Need to Chat, Tap or Talk
MobileShopTalk, Chuck Martin - Tuesday, October 14, 2014
Mobile shoppers want to use their phones to interact with merchants whi ...
- Vdopia Says Telecom Companies Using Video To Advertise Mobile On Mobile
Online Video Daily, P.J. Bednarski - Tuesday, October 14, 2014
Mobile video ad firm Vdopia's newest Mobile Insights report claims 77% ...
- Switching Stores Is Only A Click Away
Research Brief, Jack Loechner - Tuesday, October 14, 2014
According to HookLogic, partnering with Markettree, LLC, on the study "Online Consum ...
- Global Millennials Share Ideas, Desires, Can Sing 'Happy'
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
The study argues that Millennials as a world demographic -- the fi ...
- Millennial Moms Active Across Screens, Mobile Impacts Purchase
Mobile Marketing Daily, Mark Walsh - Monday, October 13, 2014
Millennial moms tend to have higher rates of device ownership than averag ...
- Mobile Shoppers Spend 26 Minutes in a Store; 9% Leave Within 5 Minutes
MobileShopTalk, Chuck Martin - Monday, October 13, 2014
While shopping habits of mobile consumers evolve, their in-store and online behavio ...
- The Empowered African-American Woman
Research Brief, Jack Loechner - Monday, October 13, 2014
According to Nielsen, the African-American woman is a trendsetter, a social mave ...