According to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com, 60% of U.S. adults set a budget on their holiday gift shopping, while 40% do not. However, they are more evenly divided when it comes to making holiday gift lists, with 53% saying that they do so.
And, relative to the Gender and Financial Divide:
54% of adults plan to spend $400 or less on gifts for friends and family this holiday season, including 21% who plan to spend between $1 and $200, 25% between $201 and $400, and 21% between $401 and $600. 8% say that they do not plan to spend any money on gifts this holiday season.
Close to half of all adults are planning to shop on Thanksgiving Day, including 16% who plan to shop primarily online, 13% who plan to shop primarily in stores, and 20% who plan to shop both online and in stores. 52% say that they don’t plan to shop on Thanksgiving Day.
89% of online shoppers say that they look for coupons, deals or sales before making a purchase when shopping for the Christmas season, including 18% who do so every time they are shopping online, 27% who do so most of the time. An additional 29% do so sometimes.
Online Shoppers Start Early
Among the 94% of U.S. adults who make purchases online, 36% say that they do the majority of their online holiday shopping throughout the year. 12% do the bulk of their shopping from Thanksgiving Day through Cyber Monday, while 37% do most of their online shopping from Thanksgiving Day through Christmas Eve.
44% of all respondents say they will use their mobile device when shopping this holiday season, though 56% say do not plan to use their mobile device when holiday shopping. Those who will go mobile:
Younger adults are particularly likely to use their mobile devices when shopping in at least one of these ways, with 69% of those aged 18-34 saying that they will do so, compared to 44% of those aged 35-54, and 21% of those aged 55 and over. More respondents with a higher household income plan on using their mobile devices for holiday shopping (47% vs. 39% of those with a lower income).
More details from Ipsos can be found here.