- Global Millennials Share Ideas, Desires, Can Sing 'Happy'
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
The study argues that Millennials as a world demographic -- the fi ...
- Millennial Moms Active Across Screens, Mobile Impacts Purchase
Mobile Marketing Daily, Mark Walsh - Monday, October 13, 2014
Millennial moms tend to have higher rates of device ownership than averag ...
- Mobile Shoppers Spend 26 Minutes in a Store; 9% Leave Within 5 Minutes
MobileShopTalk, Chuck Martin - Monday, October 13, 2014
While shopping habits of mobile consumers evolve, their in-store and online behavio ...
- The Empowered African-American Woman
Research Brief, Jack Loechner - Monday, October 13, 2014
According to Nielsen, the African-American woman is a trendsetter, a social mave ...
- Mobile Holiday Commerce Continues To Rise, But Lags Behind Search, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 10, 2014
Although purchases from smartphones and tablets continue to rise, the rate la ...
- British Study Says TV Ad Recall Not Much Affected By Second Screen Distraction
Around the Net in Video, P.J. Bednarski - Friday, October 10, 2014
British research shows that viewers recall television advertising better than they thin ...
- Brands Eventually Recover After Data Breach
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"It is important for a company to be honest and transparent wi ...
- Attribution Not Connecting To Marketing Strategies
Research Brief, Jack Loechner - Friday, October 10, 2014
Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Chann ...
- $397-Per-Person Spending by Mobile Payments Next Year; $759 a Year Later
MobileShopTalk, Chuck Martin - Thursday, October 9, 2014
The coming increase in the number of people using their phones ...
- "First Position" Ads Dominate Click Throughs
Research Brief, Jack Loechner - Thursday, October 9, 2014
According to data analysis from MarinSoftware, smartphone click-through rates have been trumpi ...
- Teens Flocking to Instagram, Dropping Facebook?
The Social Graf, Erik Sass - Thursday, October 9, 2014
While news about social media trends should usually be taken with ...
- Shared Opinions on Social Media Major Influence on Purchase
Research Brief, Jack Loechner - Wednesday, October 8, 2014
According to a study from The Society For New Communications Research, summariz ...
- Deutsch CCO Pete Favat Talks About Agencies Transforming Into Producers And Makers Without All the Pompous Rhetoric
Mediapsssst, Richard Whitman - Monday, October 6, 2014
Oy! Can't people just talk normally? In yet another article about t ...
- Dollars Getting In-Gear for Holiday Spending
MobileShopTalk, Chuck Martin - Tuesday, October 7, 2014
The never-ending stream of holiday forecasts is now flowing, projecting a wi ...
- City & Regional Magazines Rely On Print Advertising
Research Brief, Jack Loechner - Tuesday, October 7, 2014
According to the FOLIO:'s annual survey of city and regional magazine publisher ...
- The Mavens Are Coming
SearchBlog, Laurie Sullivan - Tuesday, October 7, 2014
Marketers know there's a wealth of information available to them through mini ...
- Netflix Streaming Up, But Not Impacting Regular TV Viewing
Research Brief, Jack Loechner - Monday, October 6, 2014
According to new research from The Diffusion Group (TDG), Netflix streaming h ...
- I,Cyborg
MediaPost Weekend, Laurie Sullivan - Sunday, October 5, 2014
The notion of people merging with machines is jumping from fantasy ...
- Exponential Reveals The Real Millennial
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Wee ...
- Marketers Must Go Multicultural
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
Forget the digital divide when it comes to mobile and social medi ...
- Tablet Growth Slows Between Waves
Marketing Daily, Aaron Baar - Thursday, October 2, 2014
Global tablet growth will slow to 2.5% in 2014, says ABI Researc ...
- More Revenue, Traffic For Internet Brands That Advertise On TV
MediaDailyNews, Wayne Friedman - Thursday, October 2, 2014
A new study says TV advertising is the primary driver of revenu ...
- 41% of Active Mobile Payments Users See High Risk in Privacy, Security
MobileShopTalk, Chuck Martin - Friday, October 3, 2014
While many consumers will be faced with the capability of making mobi ...
- Online/Digital Captures 25% Of Local Media Revenues in 2015
Research Brief, Jack Loechner - Friday, October 3, 2014
According to the U.S. Local Media Forecast 2015 from BIA/Kelsey, total loc ...
- Facebook Revises Research Guidelines Following Backlash
Social Media & Marketing Daily, Mark Walsh - Thursday, October 2, 2014
Facebook on Thursday updated its research guidelines, three months after it w ...
- Ford, Partners To Take Mustang On Road Trips
Marketing Daily, Karl Greenberg - Wednesday, October 1, 2014
Ford is hitting the ignition button on its 2015 Mustang with ...
- Expert Content Is Best Influencer in Purchase Funnel
Research Brief, Jack Loechner - Thursday, October 2, 2014
According to a new study by Nielsen, commissioned by inPowered and entitl ...
- Short Messages Rise Up
Research Brief, Jack Loechner - Wednesday, October 1, 2014
According to SAP Mobile Services, a division of SAP, with Loudhouse Researc ...
- Mobile Is The Best Driver of Ad Receptiveness
MAD, Steve McClellan - Monday, September 29, 2014
That's according to new research from IPG Media Lab and YuMe, whi ...
- Digital Shoppers Less Interested In Social Media
Marketing Daily, Sarah Mahoney - Monday, September 29, 2014
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter ...