- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
MoBlog, Steve Smith - Monday, November 3, 2014
Apps are fun. Or at least they better be if they expe ...
- Analysis Finds Correlation Between Home Sales and Online Big Ticket Sales
Research Brief, Jack Loechner - Monday, November 3, 2014
According to BigCommerce, in its first report on client e-commerce sales, high ...
- Q&A With eXelate's Jim Hackett
MediaDailyNews, Charlene Weisler - Wednesday, October 29, 2014
Jim Hackett, VP of tech operations for eXelate, started in the backe ...
- The Good Old FSIs and Flyers Going Digital
Research Brief, Jack Loechner - Friday, October 31, 2014
According to a new survey by Retale and Placed, looking at t ...
- Siegel+Gale Serves Up Simple
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
All told, the study looks at 12,000 respondents across eight countries, ran ...
- 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2014
People who are committed to healthful eating and lifestyles are well-informed abo ...
- ComScore: Why Online Spending Forecasts Are So Misleading
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
It's the time of year when "Marketing Daily" is hip-deep in holid ...
- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative th ...
- Health And Fitness Go Mobile For Mom
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the results of the BabyCenter U.S. Mobile Mom 2014 Repor ...
- Marketers Fail To Add Mobile Insights To Customer Profiles
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Forrester has found that just 27 percent of marketers have holistic custom ...
- Horizon Media: More Than One-Third of Consumers Interested In Stand-Alone HBO Service
MAD, Larissa Faw - Tuesday, October 28, 2014
That number jumps to nearly half among current HBO subscribers and ev ...
- 58% of Holiday Mobile Shoppers Use Phones to Find Stores
MobileShopTalk, Chuck Martin - Wednesday, October 29, 2014
While there are lots of holiday shopping forecasts coming out these day ...
- Mobile Video Advertising Still The Hot Ticket
Research Brief, Jack Loechner - Wednesday, October 29, 2014
According to the Opera Mediaworks' State of Mobile Advertising report, 10/22, Andro ...
- Gender And Age Impact Mobile Path To Purchase
Data and Targeting Insider, Steve Smith - Tuesday, October 28, 2014
When it comes to charting the path to purchase within product categorie ...
- Telecoms Suffering From Innovation Perception Gap
Marketing Daily, Aaron Baar - Monday, October 27, 2014
"With telecoms, people are used to them providing services; they're not se ...
- B2B Buyers Purchasing Online
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the Acquity Group's annual State of B2B Procurement study ...
- ShareThis Drills Down On Social Buzz Around Big Events
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
The study, which looks at social behavior around major events like Sha ...
- Vicarious Trick-Or-Treaters
Research Brief, Jack Loechner - Monday, October 27, 2014
A recent survey by RetailMeNot, found that 72% of parents admitted ...
- Social Media Fueling Women's Body Image Issues
The Social Graf, Erik Sass - Monday, October 27, 2014
More women than ever are reporting negative body image issues, and o ...
- Beer Marketers Abandon Slapstick For Serious
Marketing Daily, Tanya Gazdik - Friday, October 24, 2014
The most persuasive beer advertising has shifted toward messaging about beer itsel ...
- Acquisitions Provide Uptick For Nielsen Revs
MediaDailyNews, Wayne Friedman - Thursday, October 23, 2014
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron a ...
- Worldwide Digital Engagement Up, Social Media Suspect For Shoppers
Research Brief, Jack Loechner - Friday, October 24, 2014
According to a new global report by Capgemini, consumers consider socialmedia (fr ...
- Microsoft Intros Bing Torque
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 23, 2014
Microsoft has released two new Android apps and an experimental Bing a ...
- Making Fewer Trips, Shoppers Buying Food In Stranger Places
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2014
As shoppers continue to shift channels and devices, there is no long ...
- ACSI Finds Satisfaction With Food, Beverages, Household And Personal Products Declines
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
"By further limiting buying power, stagnating wages haven't helped either," points o ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources a ...
- Like To Skip Ads? Better Get Over It, Data From MediaRadar Says
VidBlog, P.J. Bednarski - Thursday, October 23, 2014
MediaRadar, which delivers analysis on over two million brands on its o ...
- Media Buying Increasingly Complex
Research Brief, Jack Loechner - Wednesday, October 22, 2014
Advancements in viewing technology and increased competition for eyeballs have resulted ...
- Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season
Marketing Daily, Sarah Mahoney - Monday, October 20, 2014
"People are going to be shopping even earlier, looking for even high ...