Spam Words To Avoid

Most of us receive spam every day, says a new report from MailJet by Rad Penchev, sharing some of the most commonly seen spammer lingo to help you protect yourself, and to also help avoid being mistaken for a spammer, or a phisher.

Generated by bots and sent in bulk, spam and phishing email is actually not all that creative, but it constantly adapts and changes in an attempt to outsmart email users, ISPs and ESPs, says the report. However, patterns emerge that Mailjet systematically gathers and analyzes to always stay one step ahead of bad senders.

While individual words won’t always get you in trouble as much as the subject line as a whole will, there are some that you should avoid using in your subject line, unless absolutely necessary, suggests the report.


The word “invoice” is a phisher’s favorite. If you see this word in a subject line, there’s a chance they’re trying to bait you. Check the sender address to verify the email’s validity. is not the same as Scammers try to profit out of our carelessness.

PayPal, Visa/MasterCard or any bank name

Any legitimate name can be used for phishing. Scammers often try to impersonate financial institutions by sending emails with the same color scheme and layout, redirecting to a mirrored site made to look almost exactly like the one it is spoofing. As a consumer, verify the sender address and domain name. As a marketer, use authentication tools DKIM and SPF to prevent spoofers from hurting your reputation.

Present/Lottery/Gift/Specially for you 

This is one you always see in your inbox, the “dear friend” scheme. Hundreds of thousands of emails are sent to people with a subject line claiming that you’ve won a big prize or that you’ve been selected for a sweepstakes you’ve never entered before. Scammers still send these by the millions since they are quick and easy to send.

Urgent/Desperate/Please Help

Variations of this “damsel in distress” scheme have made appearances over the years, where phishers pretend to be an affluent person from a far away country, who, being chased by wrongdoers, is forced to flee to a save haven. They have chosen you as the sole trustee of all their money and they promise great rewards for helping them open an account with a specific bank so that they can transfer their funds.

 asino/Free Spins/Deposit Bonus

Gambling spammers often send out campaigns that promise high return, free entry or double deposits. If it’s not a website you recognize, then straight to the spam folder.

Anthony Marnell, Mailjet's VP, North America, offers a compilation of words to help senders improve deliverability when crafting email copy. "In sending over 12 billion emails,” Marnell says “...we've seen good senders land in the spam folder when accidentally using words heavily used by spammers… “

Examples Of Specific Words To Be Cautious Of Using

Industry or Category



Get Rich Quick

Financial Schemes



As seen on

Meet singles

Additional income


Lead generation

Cures baldness


Hot men/women

Double your income




Order status

Easy date

Earn “x$” per week


Web traffic

Lose weight


Score tonight

Home based


Email harvest

Online pharmacy


Dear friend

Income from home


Increase sales

Stop snoring

Buy direct


Urgent proposal


Internet marketing

Removes wrinkles

Free gift card

Account security



Marketing solutions

Reverses aging



Be your own boss

100% free

Month trial offer

Perform in bed



Make $


Increase traffic




Online biz opportunity


Direct marketing



Please help

Potential earnings

Save big money

Sign-up free today




Earn extra cash

Unsecured debt





Extra income

Cash bonus





Home based business

Collect your prize





Make money






Online degree






University diplomas

Million dollars





Work from home






You’re a winner

Check or money order






Stock alert






Social security number





For more about MailJet, please visit here.



Next story loading loading..