- Americans Remain Reluctant Spenders
Research Brief, Jack Loechner - Thursday, December 18, 2014
According to the findings of McKinsey's latest Consumer Sentiment Survey, because inflation-adjust ...
- comScore Reports $42.5 Billion Spent Online So Far During Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 17, 2014
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from deskt ...
- Google Studies Color Effect On Consumer Purchasing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 17, 2014
Google is reportedly studying the effect color has on consumer purchase decisions.&nbs ...
- Tesla Tops Added Value's List Of Brands With 'Vibe'
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
Visionary, inspiring, bold and exciting. How many brands have that "vibe" ...
- WPP Expands Global Research Footprint, Acquires Control Of Latin America's IBOPE
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
In a move suggesting that WPP wants to be an even bigg ...
- Mobile Sales Drivers: Loyalty Rewards 46%, App 28%, Flash Sales 26%
MobileShopTalk, Chuck Martin - Wednesday, December 17, 2014
To drive sales, some aspects of mobile obviously work better than other ...
- Online Shoppers Use Mobile Most On Sunday
Research Brief, Jack Loechner - Wednesday, December 17, 2014
Unlike desktop traffic to e-commerce sites, which tends to peak on Monda ...
- Young Switching Media Consumption From TV To Online
Around the Net In MAD London, Sean Hargrave - Tuesday, December 16, 2014
Younger people are switching off TV and radio in their droves ...
- Gendered E-Shopping: Women Are Masters Of The Click
Data and Targeting Insider, Steve Smith - Tuesday, December 16, 2014
It turns out that men and women do not only exhibit distin ...
- Consumers Still Concerned About Financial Info Protection
Marketing Daily, Aaron Baar - Monday, December 15, 2014
Whatever the reason -- unfamiliarity with the protections already in place, high-publici ...
- Real-Time eMail Tactics
Research Brief, Jack Loechner - Tuesday, December 16, 2014
According a report from The Relevancy Group entitled Exploring The Benefits ...
- Social Media Helps Fight Aging
The Social Graf, Erik Sass - Tuesday, December 16, 2014
Using social media can help delay the effects of aging and impro ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
MAD, Steve McClellan - Friday, December 12, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, sa ...
- Tablet Use Still Growing Faster Than Other Devices
Marketing Daily, Aaron Baar - Friday, December 12, 2014
"We are starting to see sales level off," John Buffone, executive direct ...
- Top 2014 Food Stories: War On Sugar Created Biggest Behavior Shift
Marketing Daily, Karlene Lukovitz - Friday, December 12, 2014
The top five food stories overall were: The drought that drove ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
Marketing Daily, Steve McClellan - Monday, December 15, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- JWT Cites 2015 Trends and Cultural Shifts to Watch in New Report
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
JWT is out with a new report entitled The Future 100, ...
- Aiding Purchase Decisions: PC 74%, Phone 40%, TV 36%
MobileShopTalk, Chuck Martin - Monday, December 15, 2014
Consumers continue to bounce around digital access devices as they shop th ...
- Marketing Trends And Resolutions
Research Brief, Jack Loechner - Monday, December 15, 2014
According to the Campaigner Marketing Trends Survey detailing key industry insights a ...
- Among UK Media Companies, Confidence Rises
Around the Net In MAD London, Sean Hargrave - Friday, December 12, 2014
The UK marketing and media industry is feeling confident about the sta ...
- Consumers Want More Flexibility From Cable Companies
Marketing Daily, Aaron Baar - Thursday, December 11, 2014
"That's an indication that consumers want a gateway to the content," Ch ...
- Hispanics Are 'Acculturating,' But Only To A Point
Marketing Daily, Tanya Gazdik - Friday, December 12, 2014
"You can't just do a separate campaign in Spanish and think y ...
- Smartphones Top Tablets in Online Sales Transactions
MobileShopTalk, Chuck Martin - Friday, December 12, 2014
Tablet domination of mobile commerce may be coming to an end ...
- Digital Players Replacing Pay TV
Research Brief, Jack Loechner - Friday, December 12, 2014
According to new GfK research, "Digital Media Players 2014," one-third of owne ...
- 'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
Most consumers want brands from which they purchase products and services ...
- People Are Even More Dependent On Phones
Marketing Daily, Aaron Baar - Wednesday, December 10, 2014
"I view this as a good thing," Craig Wigginton, vice chairman a ...
- 30% to Holiday Showroom, 45% to Search Online Before Heading to Store
MobileShopTalk, Chuck Martin - Thursday, December 11, 2014
Showrooming may be somewhat alive over the holiday shopping seasons but mo ...
- Email Preferred For Brand-Consumer Communications
Research Brief, Jack Loechner - Thursday, December 11, 2014
According to a new MessageSystems survey, summarized by Barbara Burlington, responding ...
- In-N-Out, T.G.I. Friday's Top 'Customer-Centric' Restaurant Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 10, 2014
Restaurants' escalating challenges include pricing pressures, the need to achieve the rig ...