- Marketing Still Uncoordinated At A Lot Of Companies
Marketing Daily, Karl Greenberg - Monday, November 3, 2014
The study, commissioned for marketing solutions firm Yes Lifestyle Marketing, finds th ...
- Univision Unveils New Hispanic Research Panel
MediaDailyNews, Erik Sass - Monday, November 3, 2014
With more and more marketers focused on reaching the U.S. Hispanics populatio ...
- Showroom Or Webroom With A Smartphone; Which?
Research Brief, Jack Loechner - Tuesday, November 4, 2014
Incidents of smartphone "showrooming," (seeing a product in a store, then buyi ...
- Horizon Media Throws A Halloween Party
MAD, Larissa Faw - Friday, October 31, 2014
The agency also did some research about the holiday finding that on ...
- Walmart, Amazon, Best Buy Jump The Holiday Clock
Marketing Daily, Sarah Mahoney - Friday, October 31, 2014
Retailers aren't waiting around for Black Friday to get the season starte ...
- Adding Mobile Payments to the Restaurant Menu
MobileShopTalk, Chuck Martin - Monday, November 3, 2014
While various approaches to mobile payments continue, the questions remains if the ...
- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
MoBlog, Steve Smith - Monday, November 3, 2014
Apps are fun. Or at least they better be if they expe ...
- Analysis Finds Correlation Between Home Sales and Online Big Ticket Sales
Research Brief, Jack Loechner - Monday, November 3, 2014
According to BigCommerce, in its first report on client e-commerce sales, high ...
- Q&A With eXelate's Jim Hackett
MediaDailyNews, Charlene Weisler - Wednesday, October 29, 2014
Jim Hackett, VP of tech operations for eXelate, started in the backe ...
- The Good Old FSIs and Flyers Going Digital
Research Brief, Jack Loechner - Friday, October 31, 2014
According to a new survey by Retale and Placed, looking at t ...
- Siegel+Gale Serves Up Simple
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
All told, the study looks at 12,000 respondents across eight countries, ran ...
- 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2014
People who are committed to healthful eating and lifestyles are well-informed abo ...
- ComScore: Why Online Spending Forecasts Are So Misleading
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
It's the time of year when "Marketing Daily" is hip-deep in holid ...
- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative th ...
- Health And Fitness Go Mobile For Mom
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the results of the BabyCenter U.S. Mobile Mom 2014 Repor ...
- Marketers Fail To Add Mobile Insights To Customer Profiles
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Forrester has found that just 27 percent of marketers have holistic custom ...
- Horizon Media: More Than One-Third of Consumers Interested In Stand-Alone HBO Service
MAD, Larissa Faw - Tuesday, October 28, 2014
That number jumps to nearly half among current HBO subscribers and ev ...
- 58% of Holiday Mobile Shoppers Use Phones to Find Stores
MobileShopTalk, Chuck Martin - Wednesday, October 29, 2014
While there are lots of holiday shopping forecasts coming out these day ...
- Mobile Video Advertising Still The Hot Ticket
Research Brief, Jack Loechner - Wednesday, October 29, 2014
According to the Opera Mediaworks' State of Mobile Advertising report, 10/22, Andro ...
- Gender And Age Impact Mobile Path To Purchase
Data and Targeting Insider, Steve Smith - Tuesday, October 28, 2014
When it comes to charting the path to purchase within product categorie ...
- Telecoms Suffering From Innovation Perception Gap
Marketing Daily, Aaron Baar - Monday, October 27, 2014
"With telecoms, people are used to them providing services; they're not se ...
- B2B Buyers Purchasing Online
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the Acquity Group's annual State of B2B Procurement study ...
- ShareThis Drills Down On Social Buzz Around Big Events
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
The study, which looks at social behavior around major events like Sha ...
- Vicarious Trick-Or-Treaters
Research Brief, Jack Loechner - Monday, October 27, 2014
A recent survey by RetailMeNot, found that 72% of parents admitted ...
- Social Media Fueling Women's Body Image Issues
The Social Graf, Erik Sass - Monday, October 27, 2014
More women than ever are reporting negative body image issues, and o ...
- Beer Marketers Abandon Slapstick For Serious
Marketing Daily, Tanya Gazdik - Friday, October 24, 2014
The most persuasive beer advertising has shifted toward messaging about beer itsel ...
- Acquisitions Provide Uptick For Nielsen Revs
MediaDailyNews, Wayne Friedman - Thursday, October 23, 2014
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron a ...
- Worldwide Digital Engagement Up, Social Media Suspect For Shoppers
Research Brief, Jack Loechner - Friday, October 24, 2014
According to a new global report by Capgemini, consumers consider socialmedia (fr ...
- Microsoft Intros Bing Torque
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 23, 2014
Microsoft has released two new Android apps and an experimental Bing a ...
- Making Fewer Trips, Shoppers Buying Food In Stranger Places
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2014
As shoppers continue to shift channels and devices, there is no long ...