- Anyone With Eyes Can See That Commercial Clutter Is On The Rise
TVBlog, Adam Buckman - Thursday, January 29, 2015
You are more likely to hit commercials these days than actual progr ...
- A Top Super Bowl Ad We All Hated
VidBlog, P.J. Bednarski - Thursday, January 29, 2015
When it comes to the Super Bowl, even if millions have se ...
- Valentine's Day Spending To Hit Record $19 Billion
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
A survey from the National Retail Federation reports that Americans will spe ...
- Tales From Toyland: 2014 Ends Higher, After All
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
"'Frozen' was the big news story in the toy industry in 201 ...
- Snowmageddon? Bah, Auto Sales Will Stay Strong
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
Forget the mercury; the 2015 business looks to be off to ...
- 67% of CPG Companies Recognize Digital Potential; Only 16% Using Effectively
Research Brief, Jack Loechner - Wednesday, January 28, 2015
According to a new study, CPG Sales Leaders Go Multichannel, conducted ...
- CMOs Plan To Invest More In Social
The Social Graf, Erik Sass - Wednesday, January 28, 2015
Social media marketing will be the number one area of new investme ...
- Warc Slightly Downgrades 2015 Ad Growth Prediction
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
Growth in global advertising expenditure is projected to slow to 5.1 perce ...
- Consumers Say Ads Are Now Less Informative About Products
MAD, Larissa Faw - Monday, January 26, 2015
The percentage of Americans who say advertising helps them learn about produc ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Car Owners Like Connected-Vehicle Features, But Only 30% Have Them
Marketing Daily, Karl Greenberg - Monday, January 26, 2015
In a recent study, Nielsen found that 39% of the 44% ...
- New FTC Report Calls For Privacy Laws, Urges Companies To Minimize Data Collection
Online Media Daily, Wendy Davis - Tuesday, January 27, 2015
The potential privacy risks posed by the "Internet of Things," or devic ...
- Email List Growth Important Marketing Need
Research Brief, Jack Loechner - Tuesday, January 27, 2015
According to a new Ascend2 study, 61% of sales and business professiona ...
- Most Brands Aren't Getting What They Are Paying For In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
Most advertisers will lose money on their investment in the Super Bow ...
- SBOs Bullish On 2015, But Not With Government's Help
Research Brief, Jack Loechner - Monday, January 26, 2015
According to a survey of small business owners by the Endurance Internation ...
- HBO's OTT Offering Could Change Pay-TV Game
Marketing Daily, Aaron Baar - Thursday, January 22, 2015
HBO's coming entry into the over-the-top world could bring wholesale change ...
- Affluent Travelers Tougher For Marketers To Reach
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2015
"Given all the factors that can impact people's willingness to travel, especial ...
- Mobile Entertainment Revenue Approaching Box Office Revenue
Research Brief, Jack Loechner - Friday, January 23, 2015
According to a new report from SNL Kagan, Americans are now spendi ...
- Brands Fail To Keep Up With Rising Expectations
Marketing Daily, Aaron Baar - Wednesday, January 21, 2015
"Customer expectations continue to rise, and companies have not been able ...
- Mobile Moves in on Grocery Shopping
MobileShopTalk, Chuck Martin - Thursday, January 22, 2015
More consumers are using their phones in the course of their groce ...
- Life On The Job Is Life Online
Research Brief, Jack Loechner - Thursday, January 22, 2015
According to Pew Research, the internet and cell phones have infiltrated eve ...
- CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Consumer product goods companies and retailers have an interesting opportunity to cross-se ...
- Millennials Are Brand Loyal, But Product Quality Is Key
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
While last week's report from Nielsen found implicit value in TV a ...
- Consistent Customer-Centric Marketing Messaging Creates Urgency
Research Brief, Jack Loechner - Wednesday, January 21, 2015
According to a new survey by Corporate Visions, Inc., nearly three-quarters ...
- Google Football-Related Searches Spike Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Game time lets brands capitalize on product-related search terms in the wee ...
- Q&A: How Income Predicts Honesty
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
"It isn't as simple as we thought," Prof. Derek D. Rucker, w ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- 42% of Shoppers Would Share Mobile Info for Text Messaging
MobileShopTalk, Chuck Martin - Tuesday, January 20, 2015
Many mobile consumers in stores want on-demand communication, personalized promotions and don ...
- Triggered Email Improves Click And Purchase On Mobile
Research Brief, Jack Loechner - Tuesday, January 20, 2015
According to the Epsilon Q3 2014 Email Trends And Benchmarks report, mobi ...
- Forrester: Pinterest Doesn't Work For Marketers
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 19, 2015
While Pinterest's ad strategy is taking shape, analysts remain on the fen ...