- For Causes, Hispanics And Gen Y Lean On Social, Apps
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
Gen Y is far more likely to use their social media channe ...
- Study Says Chinese Have A Tough Nut To Crack In U.S.
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The Chinese are hoping to elbow into the U.S. market, as ...
- Mobile Coupon Redemption Influencing Online Buying
Research Brief, Jack Loechner - Friday, November 14, 2014
According to a commissioned study conducted by Forrester Consulting on behalf ...
- Using Google Analytics Across Multiple Domains
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 13, 2014
Tom Capper explains how to quickly and effectively take Google Analytics acro ...
- Microsoft, Intel, Google, Nestle and Disney Top APCO's Champions List
Marketing Daily, Karl Greenberg - Thursday, November 13, 2014
The top brands meet stakeholders' most important expectations; act in a w ...
- London Print Is Falling Down
Research Brief, Jack Loechner - Thursday, November 13, 2014
The roll-call of more than 25 web offset printers in the ...
- FreeWheel's Q3 Report Shows Big Uptick In OTT, Smartphone Video Ad Views
VidBlog, P.J. Bednarski - Thursday, November 13, 2014
More than 25% of the video ads viewed were displayed on mobi ...
- CFOs Question Marketers' Ability To Prove ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
The vast majority of finance directors feel they are unable to quanti ...
- The CMO/CIO Bond: Relationship Of The Future
Marketing Daily, Sarah Mahoney - Tuesday, November 11, 2014
What's more, Forrester predicts CMOs will see this shift as an opportuni ...
- Engaging Brand Enthusiasts Is Key To Snagging Customers
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
The study shows that a critical group, and most likely to ...
- October Mobile Shoppers: 23 Minutes in a Store, 12% Left Within 5 Minutes
MobileShopTalk, Chuck Martin - Wednesday, November 12, 2014
While the holiday shopping forecasts are coming out fast and furiously, so ...
- More Research Shows Mobile Looms Large In Holiday Shopping
MoBlog, Erik Sass - Wednesday, November 12, 2014
This week brought more research suggesting that mobile will play a bigg ...
- Half Of Automotive Advertising To Shift To Digital
Research Brief, Jack Loechner - Wednesday, November 12, 2014
For decades, car and truck ads have swollen newspapers, screamed from rad ...
- Apple Reported To Be Opening Cambridge Office
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Apple is set to open its first office in Cambridge in t ...
- Shoppers Expect To Be Rewarded For Viewing Ads
MAD, Larissa Faw - Monday, November 10, 2014
That's according to a new Razorfish report which found that half ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Consumer Trends Driving Holiday Purchases
Research Brief, Jack Loechner - Tuesday, November 11, 2014
Discussing differences between three of the major social advertising platforms, Heike You ...
- Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism
MAD, Larissa Faw - Friday, November 7, 2014
And they do want to have fun, according to an extensive n ...
- Mindshare Has All the Answers to Your Millennial Questions
Mediapsssst, Richard Whitman - Sunday, November 9, 2014
Anything and everything you ever wanted to know about Millennials. WPP med ...
- 51% Online Every Waking Hour, 82% Connect to Find Locations
MobileShopTalk, Chuck Martin - Monday, November 10, 2014
For mobile commerce, convenience is king. While convenience may mean different thin ...
- Wearable Tech Catching On Fast
Research Brief, Jack Loechner - Monday, November 10, 2014
According to the latest quarterly research from Futuresource Consulting, consumer demand f ...
- AutoTrader Says Certified Pre-Owned Means Happy Owners Who Buy New Cars Next
Marketing Daily, Karl Greenberg - Thursday, November 6, 2014
Michelle Krebs, senior analyst at AutoTrader.com, tells "Marketing Daily" that CPO ...
- Holiday Shopping & Using Mobile to Compare Prices
MobileShopTalk, Chuck Martin - Friday, November 7, 2014
The price better be right for in-store holiday shoppers this time aroun ...
- Gamified Ads Boost Engagement and Click-Through
Research Brief, Jack Loechner - Friday, November 7, 2014
According to a new study by Celtra, reported by VB Gamesbeat, game-li ...
- BDO Says Santa Will Be Giving Consumer Electronics
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2014
In its 2014 Retail Compass Survey of CMOs, a poll of 1 ...
- Holiday Shopping: In-Store vs. Out-of-Store Mobile Behaviors
MobileShopTalk, Chuck Martin - Thursday, November 6, 2014
Mobile shopping activity will be under many research microscopes this holiday seaso ...
- Note To Media: Mobile Users Want To Talk With One Another, Or Even Use a Flashlight, More Than They Want To Hear From You
MoBlog, Steve Smith - Thursday, November 6, 2014
Judging from a newly released leaderboard of most used apps, mobile ...
- Do The Math; Such A Deal
Research Brief, Jack Loechner - Thursday, November 6, 2014
During the 2013 holiday shopping season, the U.S. population spent more th ...
- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- Trade Shows And Referrals Best B2B Lead Generators
Research Brief, Jack Loechner - Wednesday, November 5, 2014
To understand which channels, offers, content types and technologies used and mo ...