A new survey, from BeFrugal with Omnibus, finds that Americans have already started preparing for Valentine’s Day with their significant other, and these plans don’t
have to break the bank. A majority feel it’s appropriate for a Valentine’s Day gift to be purchased at a discount, whether crafting something homemade, conjuring a low-cost activity,
or using a coupon to purchase a gift, the sentiment is the same.
84% of Americans think it’s appropriate to look for ways to save money on a Valentine’s Day
- More women than men (89% vs. 79%) think it’s safe to save on this gift.
- Younger folks 18-34 are more likely than their counterparts 35+ (90% vs. 82%) to think
finding a Valentine’s gift for less is acceptable.
- More of those in the West than in the Northeast (88% vs. 80%) feel that looking for ways to save on a Valentine’s Day gift is
- Nearly nine in ten (89%) Americans who have been in a relationship for less than five years think it’s appropriate to look for ways to save on a Valentine’s Day
present, compared to fewer (82%) of those who have been with their partner for 5 or more years.
It’s Safe To Save On A Valentine’s Day Gift
% of Group
Source: BeFrugal, January 2015
Several ways of saving on Valentine’s Day are bound to be a success. Americans who think it’s appropriate to save money on gifts for this holiday are open to using
a discount code or coupon (54%), making a gift (51%), doing an activity that doesn’t cost much (49%).
- Twenty-six million (11%) Americans even think it’s okay to re-gift
something to their loved one in order to save money, and 24 million (10%) say this about giving an I-O-U
- 97% of Americans would not be disappointed in a
Valentine’s Day gift if they knew it was purchased at a discount or with a coupon. In fact, fewer (88%) are confident they wouldn’t feel let down by a gift that was too
- More Americans 35+ than those 18-34 (98% vs. 94%) would not be disappointed in receiving a gift that was bought at a discount or with a coupon
- 98% of
Americans who have been in a more long-term relationship (5 or more years) would not be disappointed in a gift bought at a discount, compared to 95% of those who have been with their
significant other for less than five years
In this study, at the 95% level, the confidence level is ±3.1 percentage points.