- Women Waiting For Cyber Monday
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
More men are expected to shop in-store this coming Black Friday ( ...
- iOS Holiday Shoppers Spend $112, Android $87
MobileShopTalk, Chuck Martin - Monday, November 24, 2014
The flow of research studies around holiday shopping behaviors and patterns ...
- Budgeting For The Holidays
Research Brief, Jack Loechner - Monday, November 24, 2014
According to a new poll conducted by Ipsos Public Affairs on beha ...
- 99% Of Millennials Ready To Switch Banks
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
A whopping 99 percent of millennials have stated they are ready ...
- Web To Go 'Worldwide' In 2018 With 3bn Surfers
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
Three billion people will have access to the Internet by 2018, accordi ...
- Southwest Ranks Highest In Value Perception, Purchase Consideration
Marketing Daily, Tanya Gazdik - Thursday, November 20, 2014
As consumers find tighter seating and higher fares despite lower gasoline price ...
- The Incredible, Insatiable Media Consumer
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 21, 2014
New projections see all digital channels growing steadily for much of t ...
- Perception Is Not Reality (Most Of The Time)
Research Brief, Jack Loechner - Friday, November 21, 2014
A new Ipsos global survey shows how wrong the public in fourte ...
- 5 Google AdWords Tips For Small Biz During The Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 20, 2014
The door is always open online, making it a little more challengi ...
- Brands Building Community Should Promote Own Sites Vs. Facebook, Twitter
Social Media & Marketing Daily, Gavin O'Malley - Thursday, November 20, 2014
At least as community-building tools, marketers should forget about Facebook and Twitte ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return ...
- Century 21 Employs Exploding Cranberries To Sell Homes
Marketing Daily, Aaron Baar - Wednesday, November 19, 2014
"We polled our social media followers for their favorite Thanksgiving foods, a ...
- 45% Frequently Use Shopping Apps, 90% Use Phones in Bed
MobileShopTalk, Chuck Martin - Thursday, November 20, 2014
While mobile has changed how people shop, it doesn't mean retailers ha ...
- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- Besides Mobile Opens, Email Campaigns Achieve 4,300% ROI
Research Brief, Jack Loechner - Thursday, November 20, 2014
Year after year, email outperforms other marketing channels. According to the Dire ...
- Advertisers - Drop The Family Cliches And Target The Real Opportunities
London Blog, Sean Hargrave - Wednesday, November 19, 2014
Modern families are changing, yet still advertisers trot out the same o ...
- Marketing To Become More Personalized, Authentic
Marketing Daily, Aaron Baar - Tuesday, November 18, 2014
Brands will have to become more personal and more authentic in 201 ...
- ComScore Predicts Holiday Online Sales To Climb 16%
Marketing Daily, Sarah Mahoney - Tuesday, November 18, 2014
With the stock market at new highs and consumers relatively unconcerned abo ...
- Brands are Reaching Women Through Lifestage Segmentation
Research Brief, Jack Loechner - Wednesday, November 19, 2014
According to new research by Harbinger Communications, women are more likely ...
- Mobile's A Strategy, Not Just A Channel
Research Brief, Jack Loechner - Tuesday, November 18, 2014
61% of marketers surveyed reveal they have deployed some form of mobi ...
- Mobile Apps Spotlight Search For Black Friday Deals
SearchBlog, Laurie Sullivan - Tuesday, November 18, 2014
Mobile apps from Target and other retail stores will feed the Bla ...
- Premiumization Drives $7 Billion Natural Pet Product Market
Marketing Daily, Tanya Gazdik - Sunday, November 16, 2014
Pet product marketers can rest assured that the natural pet products tre ...
- Tablet Market Nears Saturation, Analysts Describe Market As 'Grim'
Marketing Daily, Aaron Baar - Monday, November 17, 2014
"The slowdown has been pervasive, and even the launch of the n ...
- Mobile Moms: 68% Compare Prices, 59% Look for Coupons, Deals
MobileShopTalk, Chuck Martin - Monday, November 17, 2014
More mothers are using mobile to shop. Not necessarily in the stor ...
- Ten Apps A Day Keeps Boredom At Bay
Research Brief, Jack Loechner - Monday, November 17, 2014
According to the Nielsen second-quarter 2014 Cross-Platform report, U.S. adults spent ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...
- For Causes, Hispanics And Gen Y Lean On Social, Apps
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
Gen Y is far more likely to use their social media channe ...
- Study Says Chinese Have A Tough Nut To Crack In U.S.
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The Chinese are hoping to elbow into the U.S. market, as ...
- Mobile Coupon Redemption Influencing Online Buying
Research Brief, Jack Loechner - Friday, November 14, 2014
According to a commissioned study conducted by Forrester Consulting on behalf ...
- Using Google Analytics Across Multiple Domains
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 13, 2014
Tom Capper explains how to quickly and effectively take Google Analytics acro ...