- Digital and Off-Air Radio Revenue Up
Research Brief, Jack Loechner - Thursday, December 4, 2014
According to The Radio Advertising Bureau (RAB), the Radio industry continues ...
- Walmart, Best Buy, Home Depot Most Efficient Advertisers
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2014
With all the marketing hysteria surrounding Black Friday, it's easy to forg ...
- Research In Review: 5 Must-Read Reports From 2014
Marketing: CPG, Scott Jones - Wednesday, December 3, 2014
It seems like December is the time of the year that ma ...
- 500 Million Brand Tweets Sent Every Day
Research Brief, Jack Loechner - Wednesday, December 3, 2014
98% of the top brands in the world have a Twitter accoun ...
- Ad Industry To Contribute GBP12bn To UK Economy By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
The advertising industry is expected to add GBP12.1 billion to the ...
- Three Working Hours Spent Online Buying Gifts
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
British workers will spend an average of three working hours doing the ...
- Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
With virtually 100% of consumers researching online before making a purchase, a ...
- Mobile Commerce Transactions Heading to 195 Billion
MobileShopTalk, Chuck Martin - Tuesday, December 2, 2014
While holiday mobile sales numbers continue to flood the market, much ...
- GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
PolicyBlog, Wendy Davis - Tuesday, December 2, 2014
Seven out of 13 major home broadband providers now offer pay-per-byte pricin ...
- What's It Going To Be: Big Data or Small Data?
Research Brief, Jack Loechner - Tuesday, December 2, 2014
Digital marketers in both the B2B and B2C spaces have been scrambli ...
- Is Apple Pay The Mobile Payment System Of The Future?
MAD, Larissa Faw - Friday, November 28, 2014
According to research by Horizon Media, more than a third of tho ...
- Bands And Brands, Unite; Just Do It Right
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
In the study, 68% of artist managers cited brand partnerships as ...
- Digital Players Grab 20% Of TV Households
MediaDailyNews, Wayne Friedman - Monday, December 1, 2014
The rapid rise of digital streaming media players -- Apple TV, Ro ...
- Mobile Moves in on Thanksgiving, Black Friday Shopping
MobileShopTalk, Chuck Martin - Monday, December 1, 2014
Mobile is now an integral part of shopping over the Thanksgiving D ...
- Holiday Shopping Fast Out Of The Gate
Research Brief, Jack Loechner - Monday, December 1, 2014
The US holiday shopping season is off to a strong start. T ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...
- Teens, Brands And Shopping Behavior
Engage:Teens, Greg Peverill-Conti - Friday, November 28, 2014
The whirlwind of holiday shopping is underway. The National Retail Federation projec ...
- Novelty Of New Will Spur Holiday CE Purchases
Marketing Daily, Aaron Baar - Friday, November 28, 2014
"When you compare streaming media devices, [streaming sticks] make great stocking stuffers ...
- Moms Depending on Smartphone In The Store
Research Brief, Jack Loechner - Friday, November 28, 2014
According to the BabyCenter report on Mobile Influence on Moms' Path ...
- Black Friday No Longer Kickoff For Holiday Shopping
SearchBlog, Laurie Sullivan - Friday, November 28, 2014
Holiday shopping continues to begin earlier, with brands spending more money ...
- Publishers Struggle With eMail Marketing
Research Brief, Jack Loechner - Thursday, November 27, 2014
According to the 2014 Publishers Survey Report from Lyris, engaging audiences wi ...
- AutoTrader.com Study Finds In-Car Technology Offers A Big Conquest Opportunity
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2014
In a new study by online vehicle market AutoTrader.com, 56% of U. ...
- McDonald's, KFC Lead Restaurant Chains In Social Media Performance
Marketing Daily, Karlene Lukovitz - Tuesday, November 25, 2014
The top three restaurant brands performed strongly on every metric studied duri ...
- 85% of Mobile Shopping Comes via Mobile Web, 15% from Apps
MobileShopTalk, Chuck Martin - Wednesday, November 26, 2014
While many holiday shoppers will be heads-down on their phones as th ...
- Search: The Gatekeeper To Product Visibility
Research Brief, Jack Loechner - Wednesday, November 26, 2014
According to a recent study by HookLogic, the colossal volume of intern ...
- 60% of Shoppers Welcome Beacons, 30% Redeem Offers
MobileShopTalk, Chuck Martin - Tuesday, November 25, 2014
Shoppers who receive beacon-triggered messages appear to be OK with getting the ...
- Ecommerce Innovators Support Mobile To Enhance Online And Omnichannel Shopping
Research Brief, Jack Loechner - Tuesday, November 25, 2014
According to eTail interviews of some of e-commerce industry's marketing leaders abo ...
- Women Waiting For Cyber Monday
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
More men are expected to shop in-store this coming Black Friday ( ...
- iOS Holiday Shoppers Spend $112, Android $87
MobileShopTalk, Chuck Martin - Monday, November 24, 2014
The flow of research studies around holiday shopping behaviors and patterns ...
- Budgeting For The Holidays
Research Brief, Jack Loechner - Monday, November 24, 2014
According to a new poll conducted by Ipsos Public Affairs on beha ...