- CMOs Sharing News About CMOs Sharing News
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2015
According to "Social Insights: CMO Edition," by social insights firm LeadTail a ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- Pace Of Upfront Dramatically Slowing
Research Brief, Jack Loechner - Thursday, March 12, 2015
According to a new report from Media Matters, and a compilation fr ...
- Does Social Media Actually Discourage Sharing?
The Social Graf, Erik Sass - Thursday, March 12, 2015
Among the many utopian promises attached to social media is the id ...
- Luxury Brands Through The Eyes Of The Affluent Generations
Engage:Affluent, Bob Shullman - Wednesday, March 11, 2015
Our previous column was the first of two that focus on t ...
- Traditional Computers Reign For Online Commerce, But Mobile Growing
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"We see a big shift among Japanese and U.K. consumers, and ...
- Craft Beer Category Continues To Grow
Marketing Daily, Tanya Gazdik - Tuesday, March 10, 2015
Sales of craft beer reached $20 billion in 2014, doubling from ju ...
- Technology Shapes The Future of Retailing
Research Brief, Jack Loechner - Wednesday, March 11, 2015
2014 ushered in a wave of major changes in retailing that wi ...
- Search Ads Rise; Amazon, eBay Comparable Sales Growth Slows In February
SearchBlog, Laurie Sullivan - Wednesday, March 11, 2015
ChannelAdvisor released its February same-store sales (SSS) year-over-year analysis for Google sear ...
- UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
VidBlog, P.J. Bednarski - Wednesday, March 11, 2015
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobil ...
- The Best Ads Finish Strong
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"You want to leave consumers with a positive emotional impression," says Elis ...
- Social Engagement On Twitter Could Drive TV Ad Memorability
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
Nielsen says social media now stands as a bellwether for general audien ...
- Video Ad Marketers Using Cross-Screen And Advanced Targeting
Research Brief, Jack Loechner - Tuesday, March 10, 2015
According to an analysis of the Videology Group report Fourth Quarter U. ...
- FOMO Drives Teen Spending
The Social Graf, Erik Sass - Tuesday, March 10, 2015
"Fear of missing out," or FOMO, is a major driver of te ...
- More Wireless Data Use, More Network Problems
Marketing Daily, Aaron Baar - Saturday, March 7, 2015
According to J.D. Power and Associates, data-related issues are steadily increasing, wi ...
- Grocery Shopping Is Complicated
Research Brief, Jack Loechner - Monday, March 9, 2015
According to a survey by Ipsos among a representative sample of ...
- Apple Watch, IoT, Mobile Device Optimization Become Reality
SearchBlog, Laurie Sullivan - Monday, March 9, 2015
There's a clear chasm between the haves and the have-nots when ...
- NRF: Americans To Spend More To Get Their Green On
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
The National Retail Federation reports that a long, bleak winter has America ...
- Digital Leading The Way For Revenue Growth in Radio
Research Brief, Jack Loechner - Friday, March 6, 2015
The radio industry will crack the half-billion-dollar mark in digital advertising ...
- Google Launches Auto Insurance Comparison-Shopping Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Google confirmed earlier reports with the launch Thursday of the Google Compa ...
- Study Says You Shop Differently When You Look Up At Product
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Should your product be on a higher shelf or a lower? ...
- More Women, Minorities In Fidelity's 'MIllionaires In The Making' Category
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Chronically underpaid women, take heart. The millionaires-in-the-making include more women and minoriti ...
- Clickbait -- Has The Premium Native Fightback Begun?
London Blog, Sean Hargrave - Thursday, March 5, 2015
People don't trust sponsored content on social media timelines, so it's ti ...
- Research: Consumers Aren't As Busy As They Think
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
"All of us have multiple identities, and multiple goals that come wi ...
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
Real-Time Daily, Joe Mandese - Thursday, March 5, 2015
In a development that could make the viewability debate moot for ma ...
- Netflix To Grow Fourfold From 2010 to 2020
Research Brief, Jack Loechner - Thursday, March 5, 2015
Netflix streaming has increased 350% during the last 10 quarters, growing fr ...
- That's The Sway It Is: Young Viewers Trust YouTube Stars Most Of All
VidBlog, P.J. Bednarski - Thursday, March 5, 2015
YouTube stars are much more influential for 13-17 year olds than ...
- Nearly Two In Three Say They Would Not Buy A Wearable
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Most consumers have not yet bought into the hype surrounding wearable device ...
- We Know Why Teens Aren't Watching TV
Engage:Teens, Andy Tu - Wednesday, March 4, 2015
This week marks the debut of the Acumen Report, our annual stu ...
- Consumers Still Favor Traditional Radio In Cars
Marketing Daily, Aaron Baar - Tuesday, March 3, 2015
Take that, Pandora, SiriusXM, Spotify, et al. Ninety-nine percent of consumers a ...