Most consumers have not yet bought into the hype surrounding wearable devices, according to research seen exclusively by Marketing Week. Wearable technology is set to be one of the hottest
trends at Mobile World Congress this week, with a host of brands unveiling new devices, yet 61% of UK adults say they would not buy one. The survey of 2,000 people, carried out by One Poll and
commissioned by experiential agency Fizz, reveals that 37% of consumers believe they have no need for a wearable product.
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