- Research: Consumers Aren't As Busy As They Think
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
"All of us have multiple identities, and multiple goals that come wi ...
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
Real-Time Daily, Joe Mandese - Thursday, March 5, 2015
In a development that could make the viewability debate moot for ma ...
- Netflix To Grow Fourfold From 2010 to 2020
Research Brief, Jack Loechner - Thursday, March 5, 2015
Netflix streaming has increased 350% during the last 10 quarters, growing fr ...
- That's The Sway It Is: Young Viewers Trust YouTube Stars Most Of All
VidBlog, P.J. Bednarski - Thursday, March 5, 2015
YouTube stars are much more influential for 13-17 year olds than ...
- Nearly Two In Three Say They Would Not Buy A Wearable
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Most consumers have not yet bought into the hype surrounding wearable device ...
- We Know Why Teens Aren't Watching TV
Engage:Teens, Andy Tu - Wednesday, March 4, 2015
This week marks the debut of the Acumen Report, our annual stu ...
- Consumers Still Favor Traditional Radio In Cars
Marketing Daily, Aaron Baar - Tuesday, March 3, 2015
Take that, Pandora, SiriusXM, Spotify, et al. Ninety-nine percent of consumers a ...
- Eliminate Tedious Tasks With Marketing Automation
Research Brief, Jack Loechner - Wednesday, March 4, 2015
... 59% of companies surveyed currently use marketing automation to some exten ...
- How Healthcare Will Impact Culture, Brands
MAD, Larissa Faw - Monday, March 2, 2015
Sparks & honey examines technology's impact within the healthcare space, as we ...
- Are You Ready For 3-D Printing?
Research Brief, Jack Loechner - Tuesday, March 3, 2015
Systems for additive manufacturing, or 3-D printing as it's better known, represe ...
- Google Research Builds Factual Ranking Factor Into Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2015
What if searchers could tell fact from fiction on the Internet? ...
- Men Are Possessive Jerks, And Other Psychological Insights From Social Media
The Social Graf, Erik Sass - Tuesday, March 3, 2015
Social media is yielding real insights into human psychology, according to ...
- Debunking The Android Handicap
MoBlog, Steve Smith - Monday, March 2, 2015
When comparing similar Android and Apple handsets, iOS loses its purported advanta ...
- Smartwatches On The Move
Research Brief, Jack Loechner - Monday, March 2, 2015
According to a summary of research sources by Bill Siwicki at Intern ...
- Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
"Amazon did a really brilliant job of introducing this idea to Americans ...
- Favorite Restaurant Brands: In Sandwiches, Jason's Deli Makes #1; C Stores Encroaching
Marketing Daily, Karlene Lukovitz - Thursday, February 26, 2015
Jason's, which was founded in 1976 and has grown to more th ...
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
Research Brief, Jack Loechner - Friday, February 27, 2015
According to the latest Advertising Forecast from Strategy Analytics, advertising spend ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...
- Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers
Engage:Hispanics, Mario Carrasco - Thursday, February 26, 2015
For the third year in a row, we have conducted a nationwi ...
- For Auto Owners, Technology Usability Equates To Dependability
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2015
Lexus has the fewest reported problems for a fourth consecutive year, wi ...
- Marketing Morphing From Expense to Revenue; Measured on ROI
Research Brief, Jack Loechner - Thursday, February 26, 2015
According to the Economist Intelligence Unit's survey of high-level marketing executives worldwid ...
- What You Don't Know About Millennials And Content Marketing
Engage:Millennials, Shafqat Islam - Wednesday, February 25, 2015
Google "Millennial" and it's easy to see why every marketer is freaki ...
- Too Many Cooks In The Data Kitchen, Says Marketing Study
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2015
Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half ...
- Social And Digital Brands Top Buzz Rankings In New Report
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2015
Google is at the top of the list for the second yea ...
- 235 Billion App Downloads This Year; 99% Not Paid
MobileShopTalk, Chuck Martin - Wednesday, February 25, 2015
Download now, pay later. It looks like that's the new mobile a ...
- Smartphone Dependence Passes Laptop For Millennial Moms
Research Brief, Jack Loechner - Wednesday, February 25, 2015
According to the Mobile Marketing Center of Excellence from the Interactive Advertisi ...
- Tax Refunds? Consumers Want To Save, Not Spend
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Younger people are even more prudent about their tax refunds. Among consume ...
- Challenges To Email List Growth
Research Brief, Jack Loechner - Tuesday, February 24, 2015
According to a new study, the Email List Growth Survey from Ascen ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moo ...