- Digimedia, Telenovelas, AD-Skip And Post Boomers Drive Product Placement Growth
Research Brief, Jack Loechner - Monday, March 23, 2015
Global branded entertainment revenues posted faster year-on-year growth in 2014, as pa ...
- One In Three Americans Changed Online Behavior Because Of Surveillance
The Social Graf, Erik Sass - Monday, March 23, 2015
The revelations of widespread government surveillance by NSA contractor Edward Snowden m ...
- Instagram Fastest Growing Social Network
Research Brief, Jack Loechner - Friday, March 20, 2015
The number of US Instagram users increased nearly 60% in 2014, bringi ...
- Men Interrupt Women 33% More Often
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Earlier this week, MediaPost published an
article about Google Chairman Eric Schmidt's continuous interrupti ...
- Lack of Data, Effective Marketing Hurt Brand Growth In Africa
MAD, Steve McClellan - Wednesday, March 18, 2015
That's according to new research from the World Federation of Advertisers, WPP ...
- Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
As the world's luxury watch and jewelry buyers flock to Switzerland f ...
- Boomers Continue To Influence Marketplace
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2015
Marketers should think twice before discounting the influence of Baby Boomers, w ...
- Ritani Taps AOL For Programmatic TV
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Programmatic TV proponents now have at least one case study they c ...
- Time Shifting Has Become The Default
Research Brief, Jack Loechner - Thursday, March 19, 2015
Among 1,210 TV viewers aged 16-74 who watch at least 5 hou ...
- Almost Half Of American Men Head To The Pub On St. Paddy's Day
MAD, Larissa Faw - Tuesday, March 17, 2015
By contrast, two in three women (65%) plan to celebrate at hom ...
- FocusVision White Paper Says Surveys Must Be Mobile-Friendly
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
The aggregate data from Decipher shows that survey starts on desktop devic ...
- TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
Research Brief, Jack Loechner - Wednesday, March 18, 2015
With the rise of professional digital video content over the past fi ...
- Redd's Apple Ale Breaks Top 10
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2015
The shifts at both the local and national levels are a "cle ...
- Style over Substance For Saint Patty's Day Revelers
Research Brief, Jack Loechner - Tuesday, March 17, 2015
According to the Market intelligence agency Mintel, while brand awareness rises ...
- Social Media Drives News Consumption For Millennials
The Social Graf, Erik Sass - Tuesday, March 17, 2015
Lambasting younger generations seems to be an American pastime -- but ...
- The 5 Key Traits Of A 'Growth CMO'
Marketing Daily, Adryanna Sutherland - Monday, March 16, 2015
Most CMOs are very effective, but only a handful come close ...
- Global TV Viewers Favor Different Platforms For Different Needs
MediaDailyNews, Wayne Friedman - Friday, March 13, 2015
One international TV study says TV Everywhere may have been misnamed. Viac ...
- ARF Re:Think 2015 Conference Comes To Town
MediaDailyNews, Charlene Weisler - Friday, March 13, 2015
There are many conferences in the media industry, but the Advertising Resear ...
- Mobile The Choice For Local Shopping
Research Brief, Jack Loechner - Monday, March 16, 2015
According to a new study from the Local Search Association, titled T ...
- Pediatricians Warn Against 'Sharenting'
The Social Graf, Erik Sass - Monday, March 16, 2015
As a new father, I get the impulse to share everything yo ...
- Adidas Uses NFC To Create Shoe With Benefits
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Jon Werner, Innovation Explorer at Adidas, goes on "trend walks," where ...
- U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
One key finding: Small- and midsize companies continue to carve market sha ...
- The Perfect Ad? A Man And the Color Red
Mediapsssst, Richard Whitman - Friday, March 13, 2015
So Rocket Fuel evaluated 38,000 online ads and came to the conclusi ...
- Publishers Finding Monetization More Difficult Than Expected
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
A new study claims that nearly half of publishers (40.9%) have fou ...
- Shopping On Mobile Is "Easy"
Research Brief, Jack Loechner - Friday, March 13, 2015
From a survey by Fluent of more than 5,000 American adults ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- Consumers Conflicted About Privacy Vs. Personalization
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
Accenture reports that overall, about 60% of consumers want real-time promotions a ...
- CMOs Sharing News About CMOs Sharing News
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2015
According to "Social Insights: CMO Edition," by social insights firm LeadTail a ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- Pace Of Upfront Dramatically Slowing
Research Brief, Jack Loechner - Thursday, March 12, 2015
According to a new report from Media Matters, and a compilation fr ...