Should your product be on a higher shelf or a lower? A new study in the Journal of Consumer Research, by researchers at Ghent University in Belgium, finds that, well, it depends. But vertical
positioning on a shelf does influence purchasing decisions: When we look down, we seek out more concrete information; when up, we take a more generalized look. Established brands, say the researchers,
may benefit from shelf positions that require the consumer to look down a bit. It seems subjects more often selected their most preferred brands when looking down.
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