The National Retail Federation says it expects 184 million fans to tune in to Super Bowl XLIX, and that the average viewer will spend $77.88 to celebrate. That’s up from last year’s $68.27, and means that by the time the Seattle Seahawks and New England Patriots take the field Feb. 1, total spending is likely to reach $14.3 billion.
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are likely to throw Super Bowl parties. And 76% say they plan to buy food and beverages.
For a little game-day perspective, consider what that means for the classic chicken wing: The National Chicken Council says it estimates that Americans will eat 1.25 billion wings in honor of the Big Game. (Seattle residents, however, don’t really like wings, and are 17% less likely to eat them than the national average; Boston residents are 8% less likely to be wing fans.)
The NRF says 11% will purchase team apparel or accessories, and 9% intend to buy new TVs. Some 13 million intend to watch the Feb. 1 broadcast from a bar or restaurant. “With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” says NRF President and CEO Matthew Shay in its release.
Young adults, 18 to 24, say they plan spend an average of $95.92; those ages 25-34 and 35-44, however, will spend slightly more at an average of $101.54 and $102.82.