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99% Of Millennials Ready To Switch Banks

  • The Drum, Friday, November 21, 2014 6:48 AM

A whopping 99 percent of millennials have stated they are ready to switch banks, while 12 percent said they would switch for as little as a free monthly coffee, according to research from Rufus Leonard. The study, conducted across a range of 1,000 people between 18 and 34 years of age, revealed that sustainability was the biggest incentive for respondents sticking with a money brand, with one in three placing it above digital experience. Half of respondents still trust banks with their money and 59 percent visit a branch monthly.

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1 comment about "99% Of Millennials Ready To Switch Banks".
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  1. Anna Daisy from Brillians, November 23, 2014 at 4:19 a.m.

    On one hand, I can’t imagine our life without banks. Yes, many of them are unstable and bring problems to our life but still! Banks have its function in the economy and we have nothing to do with that. But I think that young people don’t really care about it. They don’t think they need services provided by banks. But we can see that relatively many people trust their banks. And at the same time many people understand that to get money assistance or fast cash advance online it’s not necessary to go the bank and use alternative lenders.

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