- What's Behind The Mobile Message Boom?
Online Media Daily Europe, Jason Mander - Tuesday, August 19, 2014
Our latest data shows that WhatsApp is now the most popular messagi ...
- Hispanics Ahead Of The Digital Curve
Research Brief, Jack Loechner - Tuesday, August 19, 2014
According to an analysis of strategies of leading brands and forward-thinking markete ...
- Time-Shifting Increases, Live Viewing Doesn't, In Most Of Largest Nielsen Markets
Around the Net in Video, P.J. Bednarski - Monday, August 18, 2014
With the fall season not far from starting, the latest research sho ...
- Back-to-School Loyalty Carries Over To Year-End Holidays
Research Brief, Jack Loechner - Monday, August 18, 2014
According to findings from a new study by Merchant Warehouse, back-to-school shoppi ...
- Facebook Engagement Steady, Snapchat Continues Growth
Social Media & Marketing Daily, Mark Walsh - Friday, August 15, 2014
Facebook still dominates time spent among the top social media platforms, b ...
- Employers To Monitor Social Media More
The Social Graf, Erik Sass - Monday, August 18, 2014
Those evil bosses are at it again: more employers plan to beg ...
- Next-Gen Enthused About Video, Research Jobs
Video Insider, Jed Meyer - Friday, August 22, 2014
Everybody knows that you can learn as much from young people ...
- Millennial Auto Shoppers Are Digital, Mobile, Confused
Marketing Daily, Karl Greenberg - Thursday, August 14, 2014
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses so ...
- Horses Essential To U.S. Pet Market
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
"Because economic conditions have been improving, and because those horse owners th ...
- Hotels Turning To Mobile To Build Loyalty
MoBlog, Mark Walsh - Friday, August 15, 2014
Hotels are known for relying on loyalty programs to keep customers comi ...
- Social Media Ad Spend Shown To Influence Product and Service Research
Research Brief, Jack Loechner - Friday, August 15, 2014
According to a new Mintel report, total advertising spend on social med ...
- Social Media Users Are Fake to Be Real
The Social Graf, Erik Sass - Friday, August 15, 2014
As any brand marketer knows, one of the key elements of val ...
- Music Drives Preferences For Multicultural Americans
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
On average, per Nielsen Music 360, multicultural Americans spend $7 more ...
- Millennials Crave Adventurous Breakfast Options
Marketing Daily, Karlene Lukovitz - Wednesday, August 13, 2014
In a recent survey on breakfast dishes, flavors and trends among 1,2 ...
- 89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
MobileShopTalk, Chuck Martin - Thursday, August 14, 2014
No matter how you slice it, mobile consumers want to shop ...
- Social Media Creating More TV Fans
Research Brief, Jack Loechner - Thursday, August 14, 2014
According a new study by Nielsen, the rise of social TV h ...
- The Statistical Awe of YouTube
VidBlog, P.J. Bednarski - Thursday, August 14, 2014
Every so often, YouTube releases data about its awesome reach. It's ...
- Cheesecake Factory Ranked Favorite Casual Chain
Marketing Daily, Karlene Lukovitz - Tuesday, August 12, 2014
For the rankings, Market Force asked participants to rate their satisfaction wi ...
- New Study Examines Importance of Agency Roles - The Results Will Shock You
Mediapsssst, Richard Whitman - Tuesday, August 12, 2014
Yo, creatives. And account people. And media people. And, yeah, agency founder ...
- ... But Without Performance, You Have Nothing
Research Brief, Jack Loechner - Wednesday, August 13, 2014
According to a new study from Limelight Networks, Inc., the annual Sta ...
- TV Everywhere: The Great Unwatched
VidBlog, P.J. Bednarski - Wednesday, August 13, 2014
According the Hub survey titled TVE: The Big Story, 17% of responden ...
- CFO's Say Global Economic Uncertainty No Longer A Big Worry
MAD, Steve McClellan - Monday, August 11, 2014
An EY survey indicates that big companies in the media sector a ...
- Getting Privacy Right Is Key To Beacon Deployment
MoBlog, Mark Walsh - Tuesday, August 12, 2014
Major brands and retailers are still in the early stages of testi ...
- Digital Out-Of-Home On A Roll
Research Brief, Jack Loechner - Tuesday, August 12, 2014
According to the PQ Media recently released annual performance benchmark, global DO ...
- A Wasteland With Bright Spots: Attitudes About TV Are Changing
Around the Net in Video, P.J. Bednarski - Monday, August 11, 2014
David Poltrack, the CBS research chief, notes that even at trendy caf ...
- Horizon Media Signs On To Standard Media Index
MAD, Larissa Faw - Friday, August 8, 2014
SMI now captures 80% of total U.S. agency spend, coming exclusively fr ...
- What Do Women Think Of Your Mobile Ads? Meh!
MoBlog, Steve Smith - Sunday, August 10, 2014
Get out of our way! That is the main message women ha ...
- Be My BFB... Best Friend Brand
Research Brief, Jack Loechner - Monday, August 11, 2014
There is a growing trend for consumers having Best Friend Brands, t ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consume ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...