- Coupons Rule, But The Mobile Experience Remains A Mess
Mobile Insider, Steve Smith - Friday, August 8, 2014
Adoption of mobile coupons seems to have doubled in the last f ...
- Press 10 For More Languages
Research Brief, Jack Loechner - Friday, August 8, 2014
According to a recent trend analysis by the Internet expert Mary Meeke ...
- YouTube Tops Men's Summer Brand Rankings
Engage:Men, Ted Marzilli - Thursday, August 7, 2014
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, ...
- Loyal As Long As It Saves Bucks
Research Brief, Jack Loechner - Thursday, August 7, 2014
New services are expanding the reach of loyalty programs to small a ...
- How Google Ventures Rethinks Brainstorming
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Google Ventures calls the process a "design sprint." Jake Knapp takes ...
- Mobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
MobileShopTalk, Chuck Martin - Wednesday, August 6, 2014
Mobile shoppers continue to visit stores and websites and buy from a ...
- First You Say "You Do," And Then "You Don't"
Research Brief, Jack Loechner - Wednesday, August 6, 2014
One of the key findings from the most recent McKinsey survey ...
- New Study Explores How Much Real America Wants Connected TV (A Lot)
VidBlog, P.J. Bednarski - Wednesday, August 6, 2014
A new study of Chicago households from the Nielsen-backed Council for Resear ...
- Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and the ...
- Deloitte Q&A: The Vanishing Back-To-School Season
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
Amid the flurry of forecasts about how much (or maybe how littl ...
- Hottest Retail Categories: Food, Fashion And Furnishings
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
Grocery giant Albertsons registered a 432.7% gain, primarily from acquisitions. Boston-based Wayfa ...
- Unconnected Connections
Research Brief, Jack Loechner - Monday, August 4, 2014
According to the first Internet of Things Survey from SOASTA, 73% ...
- The Many Numbers behind Mobile Commerce
MobileShopTalk, Chuck Martin - Friday, August 1, 2014
With all the research studies swirling about mobile commerce these days, there ...
- Retail Store Performance Correlates With Aggressive Investment
Research Brief, Jack Loechner - Friday, August 1, 2014
According to RSR's latest benchmark report, What's in Store for Stores: Benchma ...
- New-Car Drivers Get To Traditional Media Through Digital
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
American new-car owners are still with traditional media, but what they a ...
- Stats, Stats, & Stats: Mobile by the Percentages
MobileShopTalk, Chuck Martin - Thursday, July 31, 2014
Along with the massive growth of mobile has come an equally lar ...
- China's Pending Digital Transformation
Research Brief, Jack Loechner - Thursday, July 31, 2014
A new report from the McKinsey Global Institute (MGI), China's Digital Transformatio ...
- Back-to-School Crowds Rethink Online Shopping
Marketing Daily, Sarah Mahoney - Wednesday, July 30, 2014
As parents tiptoe toward the start of a new school year, ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- Inbound Marketing Is A Team Effort
Research Brief, Jack Loechner - Wednesday, July 30, 2014
The research shows that nearly 60% of marketers have adopted inbound marketi ...
- Sponsored Content Has a Trust Problem
Research Brief, Jack Loechner - Tuesday, July 29, 2014
According to a new study by Contently, when the CEO of Chartbe ...
- WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStore
MAD, Steve McClellan - Friday, July 25, 2014
WPP research unit Kantar has taken a stake in ZappiStore Limited, ...
- Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Marketing Daily, Sarah Mahoney - Sunday, July 27, 2014
As consumers become increasingly adept with their smartphones, physical retailers can expe ...
- Salesspeak Needs A Brushup
Research Brief, Jack Loechner - Monday, July 28, 2014
According to Corporate Visions, Inc., survey results reflecting the responses of mo ...
- Google's Moonshot Project To Map The Healthy Human Body
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the We ...
- Consumers Like Cooking Content On YouTube
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Nearly half of all adults watch food videos on YouTube, but millennia ...
- Only Half of CMOs Feel Fairly Compensated
Marketing Daily, Karlene Lukovitz - Friday, July 25, 2014
Only 48% of chief marketing officers feel fairly compensated, according to t ...
- Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2014
Despite declining traffic and spending, most Americans say traditional grocery stores a ...
- Acura Ranks Highest In Web Site Satisfaction
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
The kinds of vehicles that car shoppers want, and the age a ...
- Mobile Meets the Master Shopping List
MobileShopTalk, Chuck Martin - Friday, July 25, 2014
The first step a consumer takes after deciding to make a purcha ...