- Google PLA Shopping Transition White Paper From Kenshoo
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Kenshoo has released a white paper detailing the changes in Google's produ ...
- For Most Consumers, Purchase Decisions Not Tied To Sustainability
MAD, Steve McClellan - Wednesday, July 16, 2014
That's according to a new global study by Accenture and Havas Med ...
- NRF: Back-to-School Spending To Climb 5%
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
By grade, spending will be heaviest among families with high school student ...
- Amazon, Carnival Top Buzz Lists
Marketing Daily, Tanya Gazdik - Wednesday, July 16, 2014
Amazon has been as "close to a Teflon brand as there ...
- LG, Samsung, Kenmore Elite Lead Buyer Satisfaction
Marketing Daily, Karl Greenberg - Wednesday, July 16, 2014
And the trio continues to dominate in top-load washers, front-load washers, a ...
- Consumer Sustainability Study Says Moms Matter, Businesses Disappoint
Marketing: Green, Brigid Milligan - Thursday, July 17, 2014
Nearly three-quarters of consumers believe that the private sector is failing ...
- Shoppers Take Smartphones Over Tablets for Mobile Web Transactions
MobileShopTalk, Chuck Martin - Thursday, July 17, 2014
Depending on what you're selling, the smartphone may be the mobile devi ...
- Online TV Complements Traditional But 18-24 Year Olds Aren't Keeping Up
Research Brief, Jack Loechner - Thursday, July 17, 2014
Americans aged 18-24 watched a weekly average of a little less th ...
- Human Factors Are Deciding Factors, Not Big Data
MAD, Steve McClellan - Tuesday, July 15, 2014
That's according to a new study from ad shop gyro and T ...
- Building Strong Consumer Ties Is Easier Said Than Done
MAD, Larissa Faw - Tuesday, July 15, 2014
A new study from Rosetta Consulting concludes that it is more critic ...
- Integrated Online Strategies A Must For Engaging Consumers
MAD, Steve McClellan - Tuesday, July 15, 2014
A new global study from WPP's TNS, which surveyed 55,000 Internet user ...
- Axe Touts Summer Temptation For Axe GoldTemptation
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
It is male personal-care brand Axe's campaign meant to support the company ...
- CE Growth Continuing in 2014
Marketing Daily, Aaron Baar - Tuesday, July 15, 2014
"The overarching trend is [the growth] of connectivity and the Internet ...
- Mobile Shoppers End Up in the Store
MobileShopTalk, Chuck Martin - Wednesday, July 16, 2014
While mobile shopping rises, brick and mortar stores continue to rule. T ...
- 52 Million US Viewers Watch Original Digital Video Each Month
Research Brief, Jack Loechner - Wednesday, July 16, 2014
Americans are increasingly embracing original digital video programming, preferring that type ...
- Bing, Cortana Get Smarter For Academia
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Microsoft shared details about its partnership with the academic community and h ...
- Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
Marketing Daily, Karl Greenberg - Monday, July 14, 2014
Delta Air Lines has made big changes over the past year ...
- Millionaires Love Costco, Home Depot And Lowe's
Marketing Daily, Sarah Mahoney - Monday, July 14, 2014
New research from Mintel finds that high-income consumers even love the private-lab ...
- For Millennials, Information Comes From Everywhere
Marketing Daily, Aaron Baar - Monday, July 14, 2014
"The way they are purchasing products is different from how Generation ...
- Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
Research Brief, Jack Loechner - Tuesday, July 15, 2014
According to The State of Marketing Automation 2014 report, Marketing Automation syste ...
- 'I'm bored': Parents Spend More On Kids This Summer
Marketing Daily, Sarah Mahoney - Friday, July 11, 2014
Day trips remain the most popular activity for families, with 77% ...
- Mobile Apps Used In-Store To Confirm or Find Alternatives
Research Brief, Jack Loechner - Monday, July 14, 2014
According to the CFI Group's Retail Satisfaction Barometer, the use of mobi ...
- Red Peak Sharpens Focus On Millennials Via New RPY Unit
MAD, Larissa Faw - Thursday, July 10, 2014
Part of Hakuhodo DY Holdings, Red Peak Youth is being launched ...
- FSI Coupons Gain Clout For Brands AND Stores
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2014
"While retailer alignment has always been an objective, we've seen this growi ...
- Smartphone Commerce: Visits, Revenue, Orders Increase
MobileShopTalk, Chuck Martin - Friday, July 11, 2014
More retail activity is starting with mobile devices, which is growing dramatical ...
- Abandoned Cart Emailing That Performs
Research Brief, Jack Loechner - Friday, July 11, 2014
The study found that personalized abandoned cart emails that show the actu ...
- Nadella's Memo Foretells Microsoft's Future, Products, Culture
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 10, 2014
In a memo to employees, Microsoft CEO Satya Nadella describes big produ ...
- Biggest Mobile Shopping Driver: the Deal
MobileShopTalk, Chuck Martin - Thursday, July 10, 2014
Mobile allows consumers to shop all the time, even though most actu ...
- Mobile Dayparts Are A Function Of Time, Content And Circumstance
MoBlog, Steve Smith - Thursday, July 10, 2014
Physically connected to the very rhythms of our lives, mobile media daypar ...
- Americans Becoming Self-And-Spend Centered
Research Brief, Jack Loechner - Thursday, July 10, 2014
Renewed consumer spending is in line with pre-recession trends and consumer optimi ...