- Exponential Reveals The Real Millennial
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Wee ...
- Marketers Must Go Multicultural
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
Forget the digital divide when it comes to mobile and social medi ...
- Tablet Growth Slows Between Waves
Marketing Daily, Aaron Baar - Thursday, October 2, 2014
Global tablet growth will slow to 2.5% in 2014, says ABI Researc ...
- More Revenue, Traffic For Internet Brands That Advertise On TV
MediaDailyNews, Wayne Friedman - Thursday, October 2, 2014
A new study says TV advertising is the primary driver of revenu ...
- 41% of Active Mobile Payments Users See High Risk in Privacy, Security
MobileShopTalk, Chuck Martin - Friday, October 3, 2014
While many consumers will be faced with the capability of making mobi ...
- Online/Digital Captures 25% Of Local Media Revenues in 2015
Research Brief, Jack Loechner - Friday, October 3, 2014
According to the U.S. Local Media Forecast 2015 from BIA/Kelsey, total loc ...
- Facebook Revises Research Guidelines Following Backlash
Social Media & Marketing Daily, Mark Walsh - Thursday, October 2, 2014
Facebook on Thursday updated its research guidelines, three months after it w ...
- Ford, Partners To Take Mustang On Road Trips
Marketing Daily, Karl Greenberg - Wednesday, October 1, 2014
Ford is hitting the ignition button on its 2015 Mustang with ...
- Expert Content Is Best Influencer in Purchase Funnel
Research Brief, Jack Loechner - Thursday, October 2, 2014
According to a new study by Nielsen, commissioned by inPowered and entitl ...
- Short Messages Rise Up
Research Brief, Jack Loechner - Wednesday, October 1, 2014
According to SAP Mobile Services, a division of SAP, with Loudhouse Researc ...
- Mobile Is The Best Driver of Ad Receptiveness
MAD, Steve McClellan - Monday, September 29, 2014
That's according to new research from IPG Media Lab and YuMe, whi ...
- Digital Shoppers Less Interested In Social Media
Marketing Daily, Sarah Mahoney - Monday, September 29, 2014
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter ...
- Brand Advocates Are Plentiful, Knowledgeable
Marketing Daily, Aaron Baar - Monday, September 29, 2014
"They're not zealots in any way," Needle president and COO Scott Pulsiph ...
- America's 67.5 Million Affluents Garner 60% Of U.S. HH Income In 23% Of U.S. Households
Research Brief, Jack Loechner - Tuesday, September 30, 2014
According to the recently released 2014 Ipsos Affluent Survey USA, the Afflue ...
- A Day In The Life Of A Marketer
Marketing Daily, Karl Greenberg - Monday, September 29, 2014
Woke up, got out of bed, I dragged a comb across ...
- ... Just The Facts
Research Brief, Jack Loechner - Monday, September 29, 2014
Thanks to Pew Research, and author Jens Manuel Krogstad, we have so ...
- Millennials' Impressions Come First From WOM
Research Brief, Jack Loechner - Friday, September 26, 2014
According to a report from the market research firm Keller Fay Grou ...
- Premium Ad Video Racing To Programmatic
Research Brief, Jack Loechner - Thursday, September 25, 2014
According Adap.tv's 2014 US Video State of Industry report, premium video ...
- Effective Consumer Engagement On Mobile
Research Brief, Jack Loechner - Wednesday, September 24, 2014
According to a new study by MillwardBrown, Getting Mobile Right, US markete ...
- Kids' Smartphone, Tablet Usage Increasing
Marketing Daily, Aaron Baar - Monday, September 22, 2014
Seventy-one percent of households in 2014 with a child between the ag ...
- Mobile Consumers & Holiday Shopping Time
MobileShopTalk, Chuck Martin - Tuesday, September 23, 2014
As holiday sales forecasts start to come in, retailers tapping into mobi ...
- More Than Wedding Bells Responsible For Booming Online Appliance Sales
Research Brief, Jack Loechner - Tuesday, September 23, 2014
Small Appliances are being shopped by all types of consumers and a ...
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
MobileShopTalk, Chuck Martin - Monday, September 22, 2014
Nearly half of shoppers who are beaconed during a shopping trip enga ...
- US Largest Digital & Alternative Market As Worldwide A&M Exceeds $1 Trillion
Research Brief, Jack Loechner - Monday, September 22, 2014
According to PQ Media, Global digital & alternative (D&A) media revenues increas ...
- Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Local media revenue is on track to reach $137 billion this ye ...
- Road To Rio: WPP Extends Its Brazilian Shopping Binge
MAD, Steve McClellan - Thursday, September 18, 2014
The holding company has just completed its fourth Brazilian M&A deal th ...
- CE Buyers Like To Go In-Store To Buy
Marketing Daily, Aaron Baar - Thursday, September 18, 2014
When it comes to product awareness, news and reviews and word-of-mouth driv ...
- Simmons Loses MRC Accreditation, 'Declines' Cited
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
In a potential blow to its credibility, Simmons has lost Media Rati ...
- Beaconing on Tap for Retailers to Reach Holiday Shoppers
MobileShopTalk, Chuck Martin - Friday, September 19, 2014
The early holiday shopping forecasts are starting to come out and beaco ...
- Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
Engage:Affluent, Stephen Kraus - Thursday, September 18, 2014
This morning we released the 2014 Ipsos Affluent Survey USA, marking o ...