- Companies' Social Media Experience Still Lagging
Marketing Daily, Aaron Baar - Tuesday, July 8, 2014
"The longer you wait, the more likely the empowered consumer is goi ...
- Digital Not Living Up To Its Promise, Say Marketers
Research Brief, Jack Loechner - Wednesday, July 9, 2014
The majority of digital marketers say that digital advertising hasn't lived ...
- Delivering On The 'Brand Promise' Is Key In Luxury
Engage:Affluent, Aditya Ghuwalewala - Tuesday, July 8, 2014
What luxury brands do consumers talk most about? Which ones are t ...
- Marketers Still Not Sold On Native Advertising
MediaDailyNews, Gavin O'Malley - Monday, July 7, 2014
Forget transparency, or the fear of losing consumers' trust. What's really keepi ...
- The Role of Content In Consumer Decision Making
Research Brief, Jack Loechner - Tuesday, July 8, 2014
According to the study report, since the proliferation of digital and soci ...
- Facebook's Secret Research Was Widespread
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, July 7, 2014
As it turns out, Facebook’s now infamous psychological research study appears ...
- It Was A Quiet Week In The Evil Empire
Garfield at Large, Bob Garfield - Monday, July 7, 2014
We should be afraid of a company that serves 15% of manki ...
- Pet 'Humanization' A Boon For Marketers
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
The takeaway for pet merchandise marketers is that pet parents consider the ...
- Privately Held Canadian Agency Cossette Is Up For Sale
Mediapsssst, Richard Whitman - Sunday, July 6, 2014
Five years after Connecticut-based private equity firm Mill Road Capital helped ta ...
- What's a Millennial?
Research Brief, Jack Loechner - Monday, July 7, 2014
Marketers tend to focus a lot of energy on Millennials, but t ...
- Privacy Group Files FTC Complaint Over Facebook's Psych Research
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 3, 2014
Even an official apology from Sheryl Sandberg wasn't enough to calm criti ...
- Social Media Linked to Infidelity, Divorce
The Social Graf, Erik Sass - Monday, July 7, 2014
While Facebook apparently experiments with our emotions from time to time, mo ...
- Family Dynamics Shaping Tomorrow's Consumers
Research Brief, Jack Loechner - Friday, July 4, 2014
According to the sixth wave of LMX Family, The Ipsos MediaCT annu ...
- Millennials Most Digitally Connected Generation
Marketing Daily, Tanya Gazdik - Wednesday, July 2, 2014
Millennials spend 14.5 hours each week texting, talking and accessing social med ...
- Marketers, Heed MediaVest Before Making Music
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2014
The report, "Hyper Music Millennials - Marketing and Meaning," also says there ...
- Millennials Top TV Streamers
Research Brief, Jack Loechner - Thursday, July 3, 2014
According to the results of The Harris Poll of 2,300 U.S. adult ...
- The Search Intent Menu For July 4
SearchBlog, Laurie Sullivan - Thursday, July 3, 2014
Yieldbot analyzed 2 billion page views across its network of premium publishe ...
- Online Mobile Purchasing: China #1, US #20
MobileShopTalk, Chuck Martin - Wednesday, July 2, 2014
Anyone who regularly travels outside the U.S. is likely aware of t ...
- Generation V
Online Media Daily Europe, Jason Mander - Wednesday, July 2, 2014
VPN usage brings major implications for how we understand web traffic: lo ...
- Design Content Marketing For Engagement
Research Brief, Jack Loechner - Wednesday, July 2, 2014
According to Demand Metric's Lead Generation Benchmark Report for 2014, organizations ...
- Your Marketing Is More Of A Bother Than A Benefit To Millennials
Data and Targeting Insider, Steve Smith - Tuesday, July 1, 2014
Remarkably, the generation that purports to be so comfortable with technology a ...
- Levi's Bares Brand Soul In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The new effort, which will begin running in print, TV, digital, socia ...
- Email Lead Nurturing Doesn't Cut It
Research Brief, Jack Loechner - Tuesday, July 1, 2014
According to a new survey by Bizo, in conjunction with Oracle Eloqu ...
- Paid-Search Spend Rises, But Marketers Pulling Out Of Partner Programs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 30, 2014
U.S. marketers spent 9% more on paid-search advertising campaigns in Q2 201 ...
- Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola a ...
- Generational Social Media Behaviors
Research Brief, Jack Loechner - Monday, June 30, 2014
According to a new report from Fizziology, prepared by BaM, Handley a ...
- Tablet Use, Penetration Still Climbing Among Gen Z
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2014
And NPD says kids are using them in 48% of those home ...
- Tea Marketers Should Focus On Kids, Parents
Marketing Daily, Tanya Gazdik - Thursday, June 26, 2014
"We don't see tea companies targeting Millennial moms enough, and they should ...
- Android Wearable Population, Activities On Rise
Mobile Marketing Daily, Mark Walsh - Thursday, June 26, 2014
If it wasn't already clear before the keynote at its I/O develop ...
- Mobile Spending: Men, Tablets & $120
MobileShopTalk, Chuck Martin - Friday, June 27, 2014
Following the money in mobile can be a bit of a chick ...