- Axe Touts Summer Temptation For Axe GoldTemptation
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
It is male personal-care brand Axe's campaign meant to support the company ...
- CE Growth Continuing in 2014
Marketing Daily, Aaron Baar - Tuesday, July 15, 2014
"The overarching trend is [the growth] of connectivity and the Internet ...
- Mobile Shoppers End Up in the Store
MobileShopTalk, Chuck Martin - Wednesday, July 16, 2014
While mobile shopping rises, brick and mortar stores continue to rule. T ...
- 52 Million US Viewers Watch Original Digital Video Each Month
Research Brief, Jack Loechner - Wednesday, July 16, 2014
Americans are increasingly embracing original digital video programming, preferring that type ...
- Bing, Cortana Get Smarter For Academia
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Microsoft shared details about its partnership with the academic community and h ...
- Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
Marketing Daily, Karl Greenberg - Monday, July 14, 2014
Delta Air Lines has made big changes over the past year ...
- Millionaires Love Costco, Home Depot And Lowe's
Marketing Daily, Sarah Mahoney - Monday, July 14, 2014
New research from Mintel finds that high-income consumers even love the private-lab ...
- For Millennials, Information Comes From Everywhere
Marketing Daily, Aaron Baar - Monday, July 14, 2014
"The way they are purchasing products is different from how Generation ...
- Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
Research Brief, Jack Loechner - Tuesday, July 15, 2014
According to The State of Marketing Automation 2014 report, Marketing Automation syste ...
- 'I'm bored': Parents Spend More On Kids This Summer
Marketing Daily, Sarah Mahoney - Friday, July 11, 2014
Day trips remain the most popular activity for families, with 77% ...
- Mobile Apps Used In-Store To Confirm or Find Alternatives
Research Brief, Jack Loechner - Monday, July 14, 2014
According to the CFI Group's Retail Satisfaction Barometer, the use of mobi ...
- Red Peak Sharpens Focus On Millennials Via New RPY Unit
MAD, Larissa Faw - Thursday, July 10, 2014
Part of Hakuhodo DY Holdings, Red Peak Youth is being launched ...
- FSI Coupons Gain Clout For Brands AND Stores
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2014
"While retailer alignment has always been an objective, we've seen this growi ...
- Smartphone Commerce: Visits, Revenue, Orders Increase
MobileShopTalk, Chuck Martin - Friday, July 11, 2014
More retail activity is starting with mobile devices, which is growing dramatical ...
- Abandoned Cart Emailing That Performs
Research Brief, Jack Loechner - Friday, July 11, 2014
The study found that personalized abandoned cart emails that show the actu ...
- Nadella's Memo Foretells Microsoft's Future, Products, Culture
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 10, 2014
In a memo to employees, Microsoft CEO Satya Nadella describes big produ ...
- Biggest Mobile Shopping Driver: the Deal
MobileShopTalk, Chuck Martin - Thursday, July 10, 2014
Mobile allows consumers to shop all the time, even though most actu ...
- Mobile Dayparts Are A Function Of Time, Content And Circumstance
MoBlog, Steve Smith - Thursday, July 10, 2014
Physically connected to the very rhythms of our lives, mobile media daypar ...
- Americans Becoming Self-And-Spend Centered
Research Brief, Jack Loechner - Thursday, July 10, 2014
Renewed consumer spending is in line with pre-recession trends and consumer optimi ...
- Companies' Social Media Experience Still Lagging
Marketing Daily, Aaron Baar - Tuesday, July 8, 2014
"The longer you wait, the more likely the empowered consumer is goi ...
- Digital Not Living Up To Its Promise, Say Marketers
Research Brief, Jack Loechner - Wednesday, July 9, 2014
The majority of digital marketers say that digital advertising hasn't lived ...
- Delivering On The 'Brand Promise' Is Key In Luxury
Engage:Affluent, Aditya Ghuwalewala - Tuesday, July 8, 2014
What luxury brands do consumers talk most about? Which ones are t ...
- Marketers Still Not Sold On Native Advertising
MediaDailyNews, Gavin O'Malley - Monday, July 7, 2014
Forget transparency, or the fear of losing consumers' trust. What's really keepi ...
- The Role of Content In Consumer Decision Making
Research Brief, Jack Loechner - Tuesday, July 8, 2014
According to the study report, since the proliferation of digital and soci ...
- Facebook's Secret Research Was Widespread
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, July 7, 2014
As it turns out, Facebook’s now infamous psychological research study appears ...
- It Was A Quiet Week In The Evil Empire
Garfield at Large, Bob Garfield - Monday, July 7, 2014
We should be afraid of a company that serves 15% of manki ...
- Pet 'Humanization' A Boon For Marketers
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
The takeaway for pet merchandise marketers is that pet parents consider the ...
- Privately Held Canadian Agency Cossette Is Up For Sale
Mediapsssst, Richard Whitman - Sunday, July 6, 2014
Five years after Connecticut-based private equity firm Mill Road Capital helped ta ...
- What's a Millennial?
Research Brief, Jack Loechner - Monday, July 7, 2014
Marketers tend to focus a lot of energy on Millennials, but t ...
- Privacy Group Files FTC Complaint Over Facebook's Psych Research
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 3, 2014
Even an official apology from Sheryl Sandberg wasn't enough to calm criti ...