Annalect Group, the data and analytics division of Omnicom Media Group, has named Jonathan "Jed" Meyer to the new position of global director of research and analytics.
In his new role, Meyer will oversee the ongoing integration of OMG’s regional research and analytics capabilities globally. Meyer will also be responsible for the development and deployment of proprietary research and analytics tools on a global scale, with the aim of assuring consistent access and value to Omnicom clients worldwide, per the agency.
“Operationally, we’re international but not necessarily global,” said Annalect CEO Scott Hagedorn. “The difference between the two lies in creating organizational cohesion that supports global activation. As someone with a track record of taking enterprises to the next level, Jed Meyer is singularly suited to bridge that difference.”
Meyer joined Annalect in 2012 as U.S. director of research after a 19-year run at Nielsen, where he held a number of senior positions, lastly as senior vice president, client solutions and leader of the client team for Viacom.
Earlier, Meyer spearheaded Nielsen’s entry into both online ratings and set-top data analysis. He also spent two years in China (2009-11) upgrading and reorganizing Nielsen’s business for that country’s rapidly emerging media market.
“Clients look to research to interpret and translate changes in both the media and consumer landscapes," said Meyer. “In today’s market, that’s a conversation that has to take place at the global level. My job will be to make sure that no one is better able to lead -- and continue to lead -- that conversation than Annalect. “