- Millennial Auto Shoppers Are Digital, Mobile, Confused
Marketing Daily, Karl Greenberg - Thursday, August 14, 2014
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses so ...
- Horses Essential To U.S. Pet Market
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
"Because economic conditions have been improving, and because those horse owners th ...
- Hotels Turning To Mobile To Build Loyalty
MoBlog, Mark Walsh - Friday, August 15, 2014
Hotels are known for relying on loyalty programs to keep customers comi ...
- Social Media Ad Spend Shown To Influence Product and Service Research
Research Brief, Jack Loechner - Friday, August 15, 2014
According to a new Mintel report, total advertising spend on social med ...
- Social Media Users Are Fake to Be Real
The Social Graf, Erik Sass - Friday, August 15, 2014
As any brand marketer knows, one of the key elements of val ...
- Music Drives Preferences For Multicultural Americans
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
On average, per Nielsen Music 360, multicultural Americans spend $7 more ...
- Millennials Crave Adventurous Breakfast Options
Marketing Daily, Karlene Lukovitz - Wednesday, August 13, 2014
In a recent survey on breakfast dishes, flavors and trends among 1,2 ...
- 89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
MobileShopTalk, Chuck Martin - Thursday, August 14, 2014
No matter how you slice it, mobile consumers want to shop ...
- Social Media Creating More TV Fans
Research Brief, Jack Loechner - Thursday, August 14, 2014
According a new study by Nielsen, the rise of social TV h ...
- The Statistical Awe of YouTube
VidBlog, P.J. Bednarski - Thursday, August 14, 2014
Every so often, YouTube releases data about its awesome reach. It's ...
- Cheesecake Factory Ranked Favorite Casual Chain
Marketing Daily, Karlene Lukovitz - Tuesday, August 12, 2014
For the rankings, Market Force asked participants to rate their satisfaction wi ...
- New Study Examines Importance of Agency Roles - The Results Will Shock You
Mediapsssst, Richard Whitman - Tuesday, August 12, 2014
Yo, creatives. And account people. And media people. And, yeah, agency founder ...
- ... But Without Performance, You Have Nothing
Research Brief, Jack Loechner - Wednesday, August 13, 2014
According to a new study from Limelight Networks, Inc., the annual Sta ...
- TV Everywhere: The Great Unwatched
VidBlog, P.J. Bednarski - Wednesday, August 13, 2014
According the Hub survey titled TVE: The Big Story, 17% of responden ...
- CFO's Say Global Economic Uncertainty No Longer A Big Worry
MAD, Steve McClellan - Monday, August 11, 2014
An EY survey indicates that big companies in the media sector a ...
- Getting Privacy Right Is Key To Beacon Deployment
MoBlog, Mark Walsh - Tuesday, August 12, 2014
Major brands and retailers are still in the early stages of testi ...
- Digital Out-Of-Home On A Roll
Research Brief, Jack Loechner - Tuesday, August 12, 2014
According to the PQ Media recently released annual performance benchmark, global DO ...
- A Wasteland With Bright Spots: Attitudes About TV Are Changing
Around the Net in Video, P.J. Bednarski - Monday, August 11, 2014
David Poltrack, the CBS research chief, notes that even at trendy caf ...
- Horizon Media Signs On To Standard Media Index
MAD, Larissa Faw - Friday, August 8, 2014
SMI now captures 80% of total U.S. agency spend, coming exclusively fr ...
- What Do Women Think Of Your Mobile Ads? Meh!
MoBlog, Steve Smith - Sunday, August 10, 2014
Get out of our way! That is the main message women ha ...
- Be My BFB... Best Friend Brand
Research Brief, Jack Loechner - Monday, August 11, 2014
There is a growing trend for consumers having Best Friend Brands, t ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consume ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...
- Coupons Rule, But The Mobile Experience Remains A Mess
Mobile Insider, Steve Smith - Friday, August 8, 2014
Adoption of mobile coupons seems to have doubled in the last f ...
- Press 10 For More Languages
Research Brief, Jack Loechner - Friday, August 8, 2014
According to a recent trend analysis by the Internet expert Mary Meeke ...
- YouTube Tops Men's Summer Brand Rankings
Engage:Men, Ted Marzilli - Thursday, August 7, 2014
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, ...
- Loyal As Long As It Saves Bucks
Research Brief, Jack Loechner - Thursday, August 7, 2014
New services are expanding the reach of loyalty programs to small a ...
- How Google Ventures Rethinks Brainstorming
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Google Ventures calls the process a "design sprint." Jake Knapp takes ...
- Mobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
MobileShopTalk, Chuck Martin - Wednesday, August 6, 2014
Mobile shoppers continue to visit stores and websites and buy from a ...
- First You Say "You Do," And Then "You Don't"
Research Brief, Jack Loechner - Wednesday, August 6, 2014
One of the key findings from the most recent McKinsey survey ...