- 45% of Agency Clients Plan More Digital Video Advertising
Research Brief, Jack Loechner - Tuesday, September 9, 2014
A recent survey of media buying agencies, conducted by Strata, found th ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- E-Commerce Durables Attracting Almost Half of Global Online Shoppers
Research Brief, Jack Loechner - Monday, September 8, 2014
Online shopping offers certain conveniences, from delivering the order right to yo ...
- For IPG Placed Is The Place To Be
MAD, Steve McClellan - Thursday, September 4, 2014
The holding company has entered into a strategic partnership with the Seattle-bas ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
Two days after announcing a startling plan to introduce mathematical modeling ...
- Use of Inbound Marketing Strategy And Tactics For Success
Research Brief, Jack Loechner - Friday, September 5, 2014
According to the Inbound Marketing Survey by Ascend2 and our Research Partner ...
- Google's Biotech Search Company, Calico, Partners With AbbVie
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Google's Calico biotech company has partnered with North Chicago-based pharmaceutical company AbbV ...
- White House Names Google's Megan Smith CTO
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Megan Smith becomes the next chief technology officer for the White Hous ...
- Benchmarks Shift As Advertisers Take Aim Online
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2014
Despite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- Online Channels Growing Fastest For Lead Generation
Research Brief, Jack Loechner - Thursday, September 4, 2014
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketin ...
- Watching People Play Video Games Is Perfectly Normal For A Bunch Of Us
Around the Net in Video, P.J. Bednarski - Wednesday, September 3, 2014
"If you’re a middle-class American below the age of 35—that is, you were s ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- Fortune 500 Blogs Validate Social Media Presence
Research Brief, Jack Loechner - Wednesday, September 3, 2014
Because of the hugely influential role that the Fortune 500 companies pl ...
- New Report Says Online Ads Have The Momentum
VidBlog, P.J. Bednarski - Wednesday, September 3, 2014
Huge shifts in the way consumers get their content, and the fa ...
- The Night Light From Computers, Tablets May Be Worse Than We Thought
Around the Net in Video, P.J. Bednarski - Tuesday, September 2, 2014
A researcher at John Carroll University who has been studying the b ...
- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...
- 77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients
Mediapsssst, Richard Whitman - Monday, September 1, 2014
A recent UK study queried ad agencies about their thoughts on nati ...
- On Tracking the Increases in Mobile Commerce
MobileShopTalk, Chuck Martin - Tuesday, September 2, 2014
As we get ready for a barrage of studies forecasting the sco ...
- Mobile Plus Apps Equals Retail Engagement
Research Brief, Jack Loechner - Tuesday, September 2, 2014
More than 60% of U.S. consumers' time spent online with retailers tak ...
- Back To School Creates Several Headaches For Mom
Research Brief, Jack Loechner - Monday, September 1, 2014
According to a new study by SheKnows, about moms and the g ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- More Devices, More (Data) Problems
Marketing Daily, Aaron Baar - Thursday, August 28, 2014
The incidence of data quality problems is increasing, largely due to t ...
- Radio Down 2nd Quarter; Off-Air Up; Expecting Better 2nd Half
Research Brief, Jack Loechner - Friday, August 29, 2014
According to the RAB, Radio's Q2 '14 revenue performance was moderate, do ...
- Earn High Marks: Consumer Back-to-School Shopping Insights
Engage:Hispanics, Mario Carrasco - Thursday, August 28, 2014
Pack up the flip-flops and deflate the floaties. Kids are heading ba ...
- Men Define Loyalty Programs Through Honor, Women See Trust
MAD, Larissa Faw - Wednesday, August 27, 2014
That's according to a new study, "Living Loyal," from Chicago-Based The Marketi ...