Commentary

Mobile Shopping & the Age Factor

Mobile shopping may not have any great age barriers.

It turns out that older shoppers are comfortable using their phones to shop, with a fourth (25%) of mobile shoppers in the U.S. being 55 or older, based on a new study.

The only other age group that accounts for a larger share of mobile shoppers are those between the ages of 25 and 34, according to a report by Business Insider Intelligence.

Aggregating various research studies, BI Intelligence analyzed the buying patterns by various factors, such as age, with males 18-34 among the most active. Here’s that breakdown:

  • 30% -- Typically use shopping apps on mobile phone
  • 27% -- Typically use retail store apps
  • 25% -- Have requested a price match using a mobile phone
  • 25% -- Typically use mobile to scan and find the best price in town
  • 24% -- Typically shop for and buy by mobile

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The data showed that a smaller percentage of females were involved in the same activities.

  • 28% -- Typically use shopping apps on mobile phone
  • 24% -- Typically use retail store apps
  • 21% -- Have requested a price match using a mobile phone
  • 20% -- Typically use mobile to scan and find the best price in town
  • 19% -- Typically shop for and buy by mobile

The report found that 43% of men 18 to 34 typically shop on online auction sites and that men of all age groups are more likely than women to look for lower prices on their phones.

For overall online purchasing, 40% of males 18-34 said they would buy everything online, compared to a third (33%) of females.

The report noted that there’s a disproportionate share of middle-aged adults who shop online relative to the percent of the population who are that age. For example, 23% of online shoppers fall between 34 and 44 while only 18% of the population is that age.

While going to physical stores is still the main shopping choice, mobile activity is growing across the board, no matter the age.

1 comment about "Mobile Shopping & the Age Factor".
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  1. Chuck Martin from Chuck Martin, September 11, 2014 at 2:20 p.m.

    They are mostly based on national studies looking primarily at age and gender demos rather than geographies.

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