- Print Revenue Highest, But Digital Driving Growth For B-to-Bs
Research Brief, Jack Loechner - Thursday, May 15, 2014
According to the FOLIO 2014 B-to-B CEO Survey, print advertising accounted f ...
- Social Media Ad Revs Forecast To Hit $15B By 2018
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 15, 2014
Stateside, social media advertising revenues will grow from $5.1 billion in 20 ...
- What About The Internet Of Things? Inventors, Entrepreneurs Are Optimistic, Pew Says
Around the Net in Video, P.J. Bednarski - Wednesday, May 14, 2014
A new survey of inventors, researchers and entrepreneurs has a pretty optimist ...
- More Talk Than Action On Pay-For-Performance For Agencies
MAD, Larissa Faw - Tuesday, May 13, 2014
According to a new report from the 4As incentive compensation arrangements a ...
- Automakers Ramping Up Geo-Located Ads
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
If any retail category should go heavy on geo-fenced mobile ads ...
- Fast Casuals' Growth Streak Continues
Marketing Daily, Karlene Lukovitz - Tuesday, May 13, 2014
Fast-casual restaurants saw impressive 11% sales growth in 2013, with the fi ...
- Mobile Commerce Spending Up 23%
MobileShopTalk, Chuck Martin - Wednesday, May 14, 2014
The numbers highlighting the growth of mobile commerce just keep coming i ...
- Internet Of Things To Be All Around Us In 2025
MoBlog, Mark Walsh - Wednesday, May 14, 2014
The Pew Research Center weighs in today with a new report ...
- Big Data Helping Midmarket Companies With Critical Decisions
Research Brief, Jack Loechner - Wednesday, May 14, 2014
According to a global survey of midmarket executives by Dell Software, wi ...
- Nielsen Says TV Still Leading In Viewership, Ad Spend
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
And while it's on the rise, video viewing on a multimedia devi ...
- M-Commerce To Be Majority Of E-Commerce By '18
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Devices are driving online sales, with consumers' myriad "mobile moments" a k ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Mobile Commerce & Life Around the Transaction
MobileShopTalk, Chuck Martin - Tuesday, May 13, 2014
The migration of online buying to mobile is not only growing b ...
- Existing Customers Spend 2/3 More, Cost 10 Times Less
Research Brief, Jack Loechner - Tuesday, May 13, 2014
A joint study by BIA/Kelsey and Manta found that, for the fir ...
- Millennial Purchase Behavior Demands Loyalty
SearchBlog, Laurie Sullivan - Tuesday, May 13, 2014
When it comes to fashion brands and retailers, 60% of Millennial wom ...
- Amy Poehler Propels New Bounce at Old Navy
Marketing Daily, Sarah Mahoney - Friday, May 9, 2014
Between the arrival of warmer spring weather and a later-than-usual Easter, retaile ...
- Moms Are Decision Makers - Tough News For Midsize Cars
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Ninety percent of moms surveyed in the study want the negotiation ...
- Mother's Day Mobile Shoppers: Little Room for Error
MobileShopTalk, Chuck Martin - Monday, May 12, 2014
Not all customers expect smooth sailing throughout the mobile shopping process. Consume ...
- Consumers Reading Blogs From Favorite Brands
Research Brief, Jack Loechner - Monday, May 12, 2014
According to a new survey, fielded by TNS and developed by ...
- Mobile Shoppers: 25 Minutes in Store, Fewer Come Back
MobileShopTalk, Chuck Martin - Friday, May 9, 2014
Most mobile shoppers are spending more time in stores but not ...
- Digital Content in Newspapers Reaches 161 Million Adults
Research Brief, Jack Loechner - Friday, May 9, 2014
According to NAA VP Jim Conaghan, supported with comScore data, the audien ...
- Instagram's Killer App: Drug Dealing
The Social Graf, Erik Sass - Friday, May 9, 2014
While legitimate marketers are scratching their heads about how to use Instagr ...
- A New Blueprint From Omnicom's Beanstalk
MAD, Steve McClellan - Wednesday, May 7, 2014
The branding firm, part of Omnicom's Diversified Agency Services, is launching ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- Dove Top Brand In BrandIndex's Pre-Mother's DayTally
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Dove came out at number one, followed by Johnson & Johnson, M&M ...
- More Tablets Mean Less Satisfaction
Marketing Daily, Aaron Baar - Wednesday, May 7, 2014
"Most of the [first-round of] tablets were high-end or at least high-price ...
- The Struggle: Too Much Information, Too Many Solutions
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Those challenges are that much more pronounced in mid-size companies, which m ...
- Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- Only Time Prevents More Reading
Research Brief, Jack Loechner - Thursday, May 8, 2014
According to the results of The Harris Poll adults surveyed online betwe ...
- For Marketing Planning 50 Years Out
Research Brief, Jack Loechner - Wednesday, May 7, 2014
According to a new national survey by the Pew Research Center a ...