- Be An Appliance, Not A Gadget: Do Marketers Overestimate Mobile Comfort?
Mobile Insider, Steve Smith - Monday, March 17, 2014
Marketers are by nature early adopters of relevant technology. So how mu ...
- Mobile Gaming Presents Ad Opportunities
Research Brief, Jack Loechner - Tuesday, March 18, 2014
According to a report from Ari Brandt, and presented by Adotas, ov ...
- Trulia Sinks $45 Million Into First National Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 17, 2014
Trulia launched its first national campaign Monday dubbed the Moment of Trul ...
- Brands Could Capitalize On Google's Money Machine Printing Press
SearchBlog, Laurie Sullivan - Tuesday, March 18, 2014
Most CEOs spend many waking minutes thinking about industry challenges and h ...
- Let's Hear It For The Brand
Engage:Men, Andy Tu - Monday, March 17, 2014
Let's give men some credit - they actually do care about t ...
- Gen Y Is Just A Different Kind of Brand Loyal
Marketing Daily, Sarah Mahoney - Monday, March 17, 2014
"They are looking for something a little different than their parents," Gle ...
- User Generated Content Preferred Over TV By Millennials
Research Brief, Jack Loechner - Monday, March 17, 2014
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men a ...
- Really - Only 1% Of Search Advertisers Drive 82% Of Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
If you believe the results of a recent study conducted by AdGoor ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...
- Smartphone Shopping with Apps? Not So Much
MobileShopTalk, Chuck Martin - Friday, March 14, 2014
Shopping apps still don't appear to be main stream in terms ...
- Android OS Takes Lead in Tablets
Research Brief, Jack Loechner - Friday, March 14, 2014
According to Gartner, worldwide sales of tablets to end users reached 195 ...
- BrightEdge Puts Focus On Content Analyses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
It takes terabytes of data and the correct analyses to determine t ...
- How The Google/comScore Partnership Can Fundamentally Change Latino Marketing
Engage:Hispanics, Lee Vann - Thursday, March 13, 2014
Imagine being able to receive real-time data about the type of conte ...
- Winning CPGs, Across Sizes, Employ Similar Strategies
Marketing Daily, Karlene Lukovitz - Wednesday, March 12, 2014
Among large companies, the top five all showed growth across all thr ...
- Weather, Monday Paint St. Patrick's Day Blue
Marketing Daily, Sarah Mahoney - Wednesday, March 12, 2014
Still, some 55% of American adults intend to celebrate the day someho ...
- Streaming Services Gaining Brand Equity
Marketing Daily, Aaron Baar - Wednesday, March 12, 2014
"What's remarkable about [Netflix and Pandora] is that they've made it in ...
- Luxury Vehicles Pack Emotional Punch
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automotive category still spends big on TV, so it's no surpri ...
- ARF Re:Think Helps Researchers Consider Future Media Landscape
MediaDailyNews, Charlene Weisler - Wednesday, March 12, 2014
The Advertising Research Foundation's annual Re:Think conference, scheduled for March 23-26, ...
- Digital Signage World's Second Fastest Growing Ad Medium
Research Brief, Jack Loechner - Thursday, March 13, 2014
New market research from PQ Media suggests digital out-of-home media may ...
- Gen Y Wants Quality Cars It Can Trust
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2014
The firm's own research says the main reason for the decline ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once aga ...
- From Mobile to the Movies
Research Brief, Jack Loechner - Wednesday, March 12, 2014
According to the IAB's Mobile Center and InMobi, teamed with Decision Fue ...
- Google DoubleClick Search Gets Closer To Automating Search Ads Across Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 11, 2014
Google has begun pushing four key strategies to support DoubleClick Search aim ...
- Want Millennials' Info? Offer Something In Return
Marketing Daily, Aaron Baar - Monday, March 10, 2014
According to new research from Mintel, 60% of Millennials are already willi ...
- Traditional TV Viewing Still Way Ahead of Internet and Mobile
Research Brief, Jack Loechner - Tuesday, March 11, 2014
The video landscape is in a time of major flux, with digit ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Customer Champions: Lexus, Jaguar, Lincoln, Cadillac
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
Dave Sargent, VP, vehicle research in the global automotive operations division ...
- Mind Or Brain? No Contest
Marketing Daily, David Forbes - Monday, March 10, 2014
We are at risk of losing the bigger picture: The pursuit ...
- The Flow of Data Every Minute
Research Brief, Jack Loechner - Monday, March 10, 2014
Professionals deal with mountains of business data from all angles of t ...