- The Flow of Data Every Minute
Research Brief, Jack Loechner - Monday, March 10, 2014
Professionals deal with mountains of business data from all angles of t ...
- Toyota And Google Bring Showroom Into The Living Room
SearchBlog, Laurie Sullivan - Monday, March 10, 2014
Toyota is working with Google to reimagine the purchase path through deskto ...
- Chief Marketing Officers On a High
Research Brief, Jack Loechner - Friday, March 7, 2014
According to the February 2014 edition of The CMO Survey of marketi ...
- Non-GMO Beats Organic Among Health-Driven Consumers
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
The "non-GMO" food/beverage product claim has for the first time surpassed "organi ...
- Email To Go
Research Brief, Jack Loechner - Thursday, March 6, 2014
According to a new study from Yesmail Interactive, the proportion of consume ...
- Turning Negative Keyword Lists Into A Positive Experience
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 5, 2014
Marketers with experience in using negative keywords might want to skip th ...
- Millionaires Have Their Own Generation Gap
Engage:Affluent, Bob Shullman - Wednesday, March 5, 2014
In last month's column, "Almost The Only Thing Millionaire Men And Wom ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- Millennials Love To Virtually Clip
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
They are far more likely to be coupon users, especially in tand ...
- Arnold: Use Twitter While You're On The...Well, Rhymes With Twitter
Mediapsssst, Richard Whitman - Tuesday, March 4, 2014
Heck, it's not like anybody reads the paper anymore, right? Since we' ...
- Literally, A Picture IS Worth More Than a Thousand Words
Research Brief, Jack Loechner - Wednesday, March 5, 2014
Traditional wisdom gave marketers three seconds to capture the consumer's eye ...
- Tracking Mobile Shoppers: Consumers Want to Know Why
MobileShopTalk, Chuck Martin - Tuesday, March 4, 2014
It's well known in mobile commerce circles that smartphone technology tracking ...
- Viva La Difference
Research Brief, Jack Loechner - Tuesday, March 4, 2014
According to the Shullman Research Center Pulse, luxury, affluence, and wealth a ...
- Vehicle Marketers Do Social, Seek Analytics
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
Automakers say they need brighter data flashlights to figure out who's ...
- African-Americans Seek Authenticity In Ads
Marketing Daily, Karl Greenberg - Saturday, March 1, 2014
Michelle Ebanks, president of Essence Communications, Inc. tells "Marketing Daily" that Nyong'o ...
- The Goals of Mobile Shoppers vs. the Goals of Retailers
MobileShopTalk, Chuck Martin - Monday, March 3, 2014
Retailers seek to drive mobile shoppers to their stores while those consume ...
- Radio Ad Spend Up; Local Up; Digital Up
Research Brief, Jack Loechner - Monday, March 3, 2014
According to a new report issued by Borrell Associates on behalf ...
- Consumers Disenchanted With M-Commerce
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2014
As far as consumers are concerned, multichannel shopping is old news. A ...
- Hispanic Consumers Embrace Social Media, Mobile
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2014
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social a ...
- What's Holding Mobile Shopping Back? Let Me Count the Ways
MobileShopTalk, Chuck Martin - Friday, February 28, 2014
Mobile shopping behavior is evolving. As I wrote about yesterday (Why Peop ...
- Mobile Use Impacts Digital Marketing, But Budgets Lag
Research Brief, Jack Loechner - Friday, February 28, 2014
According to a study from Econsultancy and SEMPO, summarized by Marketing Chart ...
- BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnershi ...
- What Companies Rank High In Mobile Search Impressions And Why They Don't On Desktop
SearchBlog, Laurie Sullivan - Friday, February 28, 2014
Amazon and Best Buy top the list of mobile search advertisers f ...
- Growing Facebook Campaigns Through Analytics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 27, 2014
Last year Facebook improved on its analytics tools, Insights. Now they off ...
- Why People Don't Use Smartphones to Shop
MobileShopTalk, Chuck Martin - Thursday, February 27, 2014
There are plenty of reasons consumers use smartphones to shop, ranging fr ...
- TV Drives Conversation on Facebook
Research Brief, Jack Loechner - Thursday, February 27, 2014
Social TV analytics has moved from the media lab to mainstream med ...
- Marketers Increase Coupons, But Redemption Down
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
Coupon use is down, but still strong. And the growth area ...
- TV, Broadband, Wireless Firms Get Poor Service Marks
Marketing Daily, Aaron Baar - Tuesday, February 25, 2014
All of those people complaining about their cable, Internet and wireless provide ...
- Android Owners Spending More per Order; Overall Mobile Up
MobileShopTalk, Chuck Martin - Wednesday, February 26, 2014
More money is being spent through mobile. As smartphone and tablet owne ...
- Millennials Influenced By Peers; Women Share More
Research Brief, Jack Loechner - Wednesday, February 26, 2014
According to a January 2014 Harris Poll for The Webby Awards, a ...