- Consumers Clamor For DIY Healthcare Disruption
Marketing Daily, Sarah Mahoney - Monday, April 28, 2014
"Within a decade, the health business will look and feel like oth ...
- Easy App Access Tops OTT Device Shopper Lists
Marketing Daily, Aaron Baar - Monday, April 28, 2014
According to new research from NPD Connected Intelligence, three-quarters of connected ...
- CBS, CW To Share Research For Upfront
MediaDailyNews, Wayne Friedman - Monday, April 28, 2014
Television advertising sales efforts between CBS and The CW Network will ...
- Newspaper Business Model Evolves, Takes Advantage of Market Changes
Research Brief, Jack Loechner - Tuesday, April 29, 2014
According to recently released preliminary data by the Newspaper Association of Americ ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- Electronic Gaming Becoming Equal-Op Entertainment
Marketing Daily, Aaron Baar - Friday, April 25, 2014
Women age 18 or older represent a larger portion of the vid ...
- Mobile, Social Driving 36% Of In-Store Sales
Marketing Daily, Sarah Mahoney - Monday, April 28, 2014
A new study from Deloitte Digital finds that stores are pouring the ...
- Demographics Expected To Drive Cold Cereal Comeback
Marketing Daily, Karlene Lukovitz - Friday, April 25, 2014
Hot cereals are a much smaller category (about $1.4 billion in 2013 ...
- In-Store Assistance? Shoppers Take Mobile over Salespeople
MobileShopTalk, Chuck Martin - Monday, April 28, 2014
When it comes to reaching mobile shoppers, many retailers may be missi ...
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of bra ...
- Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm
Research Brief, Jack Loechner - Monday, April 28, 2014
According to Media Dynamics' recently released The Media Book, a typical 30-seco ...
- Biculturals Dominate U.S. Hispanic Population
MAD, Steve McClellan - Thursday, April 24, 2014
And Millennials dominate the bicultural segment. That's good news for advertisers, ...
- Forget about Mommy: Determining What Motivates Women
MAD, Lauren Kreisberg - Thursday, April 24, 2014
Mother's Day is just around the corner and marketers rightly fear missi ...
- More Smartphone Purchasers Considering Price
Marketing Daily, Aaron Baar - Thursday, April 24, 2014
"[Smartphone selection] is typically led with something that's different that no o ...
- Paying by Mobile: Travel Leads the Charge
MobileShopTalk, Chuck Martin - Friday, April 25, 2014
While mobile payments aren't yet in the masses, they do seem ...
- Google Sites Lead Online Video Ad Visitors and Views
Research Brief, Jack Loechner - Friday, April 25, 2014
comScore, Inc. released data from the Video Metrix service showing that 182 ...
- LGBT Advertising: Authentic Or Courting Publicity?
MAD, Larissa Faw - Wednesday, April 23, 2014
A new JWT Intelligence study has found that over half of America ...
- CMOs Laud Card-Linked Marketing
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
Nine out of 10 CMOs who have used card-linked marketing experienced reven ...
- Mobile Shopping & the Growth of Power Users
MobileShopTalk, Chuck Martin - Thursday, April 24, 2014
I've been monitoring the gap between power and novice users for so ...
- Mobile Addiction: When Content Is An Itch
MoBlog, Steve Smith - Thursday, April 24, 2014
The share of mobile app users we might define as "addicted" ...
- A Glass More Full
Research Brief, Jack Loechner - Thursday, April 24, 2014
There is a subculture of wearable technology enthusiasts and developers that h ...
- Internet Ad Revenues Up 17% Last Year
Research Brief, Jack Loechner - Wednesday, April 23, 2014
Randall Rothenberg, President and CEO, IAB says "The news that interactive h ...
- How To Rank Above 25 In Search Queries
SearchBlog, Laurie Sullivan - Wednesday, April 23, 2014
Google, Microsoft, Yahoo and Yandex continue to work on the Schema.org mark ...
- Like Their Parents, Hispanic Millennials Love Soccer
MAD, Steve McClellan - Monday, April 21, 2014
It's a passion that marketers trying to reach them ignore at the ...
- Kids, Hispanics Most Gung-ho Recyclers
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The research by Cone Communications and Johnson & Johnson found that markete ...
- Tech Savvy Millennials Take Over Spending From Boomers
Research Brief, Jack Loechner - Tuesday, April 22, 2014
For marketers, Millennials are the most important generation to come along ...
- Millionaires Prefer Costco, Target, Home Depot
Marketing Daily, Sarah Mahoney - Saturday, April 19, 2014
"Most affluents still tend to live within their means, spending wisely. Th ...
- Tablets The Next Connectivity Battleground
Marketing Daily, Aaron Baar - Sunday, April 20, 2014
According to The NPD Group, there will be 34 million active mobi ...
- "Lean Back" TV Experience Now Includes Streaming Content Directly
Research Brief, Jack Loechner - Monday, April 21, 2014
According to the latest Horowitz Associates State of Cable & Digital Med ...
- Marketers Missing The Mark With Millenials
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 18, 2014
This disconnect is most evident in how companies today market to Millennial ...