- Why People Don't Use Smartphones to Shop
MobileShopTalk, Chuck Martin - Thursday, February 27, 2014
There are plenty of reasons consumers use smartphones to shop, ranging fr ...
- TV Drives Conversation on Facebook
Research Brief, Jack Loechner - Thursday, February 27, 2014
Social TV analytics has moved from the media lab to mainstream med ...
- Marketers Increase Coupons, But Redemption Down
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
Coupon use is down, but still strong. And the growth area ...
- TV, Broadband, Wireless Firms Get Poor Service Marks
Marketing Daily, Aaron Baar - Tuesday, February 25, 2014
All of those people complaining about their cable, Internet and wireless provide ...
- Android Owners Spending More per Order; Overall Mobile Up
MobileShopTalk, Chuck Martin - Wednesday, February 26, 2014
More money is being spent through mobile. As smartphone and tablet owne ...
- Millennials Influenced By Peers; Women Share More
Research Brief, Jack Loechner - Wednesday, February 26, 2014
According to a January 2014 Harris Poll for The Webby Awards, a ...
- Google Finally Realizes That More Than A High GPA Matters
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 25, 2014
The ability to learn requires more than a high IQ, per M ...
- Crowdsourcing Content To Boost Search Rankings
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 25, 2014
Candice Landau shows marketers how to use a variety of content ...
- This Time It IS Personal: Mobile Expectation And Risk Run High
Data and Targeting Insider, Steve Smith - Tuesday, February 25, 2014
A new survey by ExactTarget suggests that consumers have high expectation f ...
- More Guys In Grocery Aisles With Higher Brand Affinity
Marketing Daily, Karl Greenberg - Monday, February 24, 2014
About 54% of surveyed men said they shop for groceries and househo ...
- From CMO To CEO? Not Without More Data
Marketing Daily, Sarah Mahoney - Monday, February 24, 2014
The survey, based on more than 200 CMOs, confirms that marketing exe ...
- Four of Five American Consumers Ignore Online Ads Most Frequently
Research Brief, Jack Loechner - Tuesday, February 25, 2014
According to the results of the first annual Goo Online Advertising Surve ...
- Satisfaction Improving For Indie Wireless Stores
Marketing Daily, Aaron Baar - Saturday, February 22, 2014
"Overall, the scores are still higher among carrier-owned stores, but the non-carri ...
- More Mobile Shoppers Like Convenience of Websites Over Apps
MobileShopTalk, Chuck Martin - Monday, February 24, 2014
Consumers use both apps and mobile websites to shop, but more fi ...
- Reaching Millennials With Mobile
Research Brief, Jack Loechner - Monday, February 24, 2014
Millennials are the most informed consumer group, partly because they're the fir ...
- How Google's Project Tango Can Support Advertisers
SearchBlog, Laurie Sullivan - Monday, February 24, 2014
Mobile phones that can sense 3D motion and geometry in a touchscre ...
- Hispanic Consumers Are Social Media Catalysts
Marketing Daily, Karl Greenberg - Thursday, February 20, 2014
The study, based on about four months of data on social med ...
- Consumers Socking Away Tax Refunds
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2014
Retailers hoping to get a bit of a bump from people burni ...
- 83% Plan to Purchase Via Mobile, Up 15%
MobileShopTalk, Chuck Martin - Friday, February 21, 2014
More money continues to move through mobile. Most (68%) consumers already ha ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption
Real-Time Daily, Laurie Sullivan - Thursday, February 20, 2014
Cross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- Consumers Don't Know How To Protect Online Privacy
Research Brief, Jack Loechner - Friday, February 21, 2014
73% of Americans online are concerned about the privacy of their ema ...
- Marketing Automation For Leads Tops Buyers' Needs
Research Brief, Jack Loechner - Thursday, February 20, 2014
According to Software Advice, 91% of buyers are evaluating marketing automation softwa ...
- The Facebook Global Opportunities Brands Ignore
SearchBlog, Laurie Sullivan - Thursday, February 20, 2014
Facebook has announced the acquisition of mobile messaging app WhatsApp for $ ...
- Vehicle Marketing Can't Live On Social Alone
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The example given by market research firm TNS Global is VW's Sup ...
- Most-Loved Cars? Tesla S Wins
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The Lexus ES 350 was one of the two most-loved near luxu ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Think back to when working with one company meant doing it al ...
- Among 32 Million Supermarket Shoppers, Every Household "Buyergraphic" Is Different
Research Brief, Jack Loechner - Wednesday, February 19, 2014
A new study by Catalina, Engaging the Selective Shopper, looks at t ...
- In-App Advertising Will Grow to $5.6B by 2017, Driven by Video
Around the Net in Video, P.J. Bednarski - Tuesday, February 18, 2014
The research from Parks Associates finds that 44% of tablet owners a ...
- Who Do You Trust?
Research Brief, Jack Loechner - Tuesday, February 18, 2014
According to a recent Harris Poll, 48% of American adults trust t ...
- New Research from Tremor Shows Video Has Big Role in Home Improvement Buys
Around the Net in Video, P.J. Bednarski - Monday, February 17, 2014
Tremor Video says more than half of all consumers it surveyed s ...