- Digital Signage World's Second Fastest Growing Ad Medium
Research Brief, Jack Loechner - Thursday, March 13, 2014
New market research from PQ Media suggests digital out-of-home media may ...
- Gen Y Wants Quality Cars It Can Trust
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2014
The firm's own research says the main reason for the decline ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once aga ...
- From Mobile to the Movies
Research Brief, Jack Loechner - Wednesday, March 12, 2014
According to the IAB's Mobile Center and InMobi, teamed with Decision Fue ...
- Google DoubleClick Search Gets Closer To Automating Search Ads Across Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 11, 2014
Google has begun pushing four key strategies to support DoubleClick Search aim ...
- Want Millennials' Info? Offer Something In Return
Marketing Daily, Aaron Baar - Monday, March 10, 2014
According to new research from Mintel, 60% of Millennials are already willi ...
- Traditional TV Viewing Still Way Ahead of Internet and Mobile
Research Brief, Jack Loechner - Tuesday, March 11, 2014
The video landscape is in a time of major flux, with digit ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Customer Champions: Lexus, Jaguar, Lincoln, Cadillac
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
Dave Sargent, VP, vehicle research in the global automotive operations division ...
- Mind Or Brain? No Contest
Marketing Daily, David Forbes - Monday, March 10, 2014
We are at risk of losing the bigger picture: The pursuit ...
- The Flow of Data Every Minute
Research Brief, Jack Loechner - Monday, March 10, 2014
Professionals deal with mountains of business data from all angles of t ...
- Toyota And Google Bring Showroom Into The Living Room
SearchBlog, Laurie Sullivan - Monday, March 10, 2014
Toyota is working with Google to reimagine the purchase path through deskto ...
- Chief Marketing Officers On a High
Research Brief, Jack Loechner - Friday, March 7, 2014
According to the February 2014 edition of The CMO Survey of marketi ...
- Non-GMO Beats Organic Among Health-Driven Consumers
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
The "non-GMO" food/beverage product claim has for the first time surpassed "organi ...
- Email To Go
Research Brief, Jack Loechner - Thursday, March 6, 2014
According to a new study from Yesmail Interactive, the proportion of consume ...
- Turning Negative Keyword Lists Into A Positive Experience
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 5, 2014
Marketers with experience in using negative keywords might want to skip th ...
- Millionaires Have Their Own Generation Gap
Engage:Affluent, Bob Shullman - Wednesday, March 5, 2014
In last month's column, "Almost The Only Thing Millionaire Men And Wom ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- Millennials Love To Virtually Clip
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
They are far more likely to be coupon users, especially in tand ...
- Arnold: Use Twitter While You're On The...Well, Rhymes With Twitter
Mediapsssst, Richard Whitman - Tuesday, March 4, 2014
Heck, it's not like anybody reads the paper anymore, right? Since we' ...
- Literally, A Picture IS Worth More Than a Thousand Words
Research Brief, Jack Loechner - Wednesday, March 5, 2014
Traditional wisdom gave marketers three seconds to capture the consumer's eye ...
- Tracking Mobile Shoppers: Consumers Want to Know Why
MobileShopTalk, Chuck Martin - Tuesday, March 4, 2014
It's well known in mobile commerce circles that smartphone technology tracking ...
- Viva La Difference
Research Brief, Jack Loechner - Tuesday, March 4, 2014
According to the Shullman Research Center Pulse, luxury, affluence, and wealth a ...
- Vehicle Marketers Do Social, Seek Analytics
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
Automakers say they need brighter data flashlights to figure out who's ...
- African-Americans Seek Authenticity In Ads
Marketing Daily, Karl Greenberg - Saturday, March 1, 2014
Michelle Ebanks, president of Essence Communications, Inc. tells "Marketing Daily" that Nyong'o ...
- The Goals of Mobile Shoppers vs. the Goals of Retailers
MobileShopTalk, Chuck Martin - Monday, March 3, 2014
Retailers seek to drive mobile shoppers to their stores while those consume ...
- Radio Ad Spend Up; Local Up; Digital Up
Research Brief, Jack Loechner - Monday, March 3, 2014
According to a new report issued by Borrell Associates on behalf ...
- Consumers Disenchanted With M-Commerce
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2014
As far as consumers are concerned, multichannel shopping is old news. A ...
- Hispanic Consumers Embrace Social Media, Mobile
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2014
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social a ...
- What's Holding Mobile Shopping Back? Let Me Count the Ways
MobileShopTalk, Chuck Martin - Friday, February 28, 2014
Mobile shopping behavior is evolving. As I wrote about yesterday (Why Peop ...