- Prediction: VW Will Have A New Ad Agency Inside Of 8 Months
Mediapsssst, Richard Whitman - Tuesday, January 14, 2014
The new VP of marketing for the company's America region says ...
- SMBs Use Great Content, Nimble Response And Smart Placement To Excel In Social Media
Research Brief, Jack Loechner - Wednesday, January 15, 2014
Social commerce is becoming mainstream in e-retail, says the recently released Intern ...
- Consumers Lukewarm On Second-Screen Content, But Opportunity Lies In Ad Breaks
Video Insider, Daisy Whitney - Wednesday, January 15, 2014
A slew of TV networks offer second-screen content that's synchronized to ...
- Auto Shoppers Tune Into Digital Pitches
Marketing Daily, Karl Greenberg - Monday, January 13, 2014
The IAB's "Digital Influence on Auto Intenders" study finds that 21% ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Mobile Shopping Being Driven By Forward-Leaning 18%
Mobile Insider, Steve Smith - Tuesday, January 14, 2014
About a fifth of shoppers occupy a core of heavily mobile, digital ...
- Personal Outlook For The Year Ahead
Research Brief, Jack Loechner - Tuesday, January 14, 2014
According to a December Harris Poll, the pessimistic outlook that the econo ...
- Content Changing Google Into Solutions Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
As Google moves to become a "solutions engine," which answers questions, rath ...
- Mobile Wallets & Passing 100 Million Users
MobileShopTalk, Chuck Martin - Monday, January 13, 2014
Various methods of mobile wallets and payments seem to launching, closing a ...
- Consumer Electronics Revenue Expected Down, But 20,000 New Products Introduced
Research Brief, Jack Loechner - Monday, January 13, 2014
According to the Consumer Electronics Association forecast, consumer electronics global spending wi ...
- Facebook Mobile Ad Gains Forecast To Hit $6.3B, Teens Drift From Social Net
Social Media & Marketing Daily, Mark Walsh - Friday, January 10, 2014
It's no secret that Facebook refocused its ad business around mobile la ...
- McCann's Four Bs Of Internet Etiquette
MAD, Larissa Faw - Thursday, January 9, 2014
According to the latest McCann "Truth About Privacy" study, behaviors to ...
- Globalism Is 1 Of 4 Top Trends For The New Year
Marketing Daily, Karl Greenberg - Thursday, January 9, 2014
Internationalism, instant gratification and the fast life, drawing the boundaries for digita ...
- Mobile Online Holiday Shopping Up 50%
MobileShopTalk, Chuck Martin - Friday, January 10, 2014
Final data from e-commerce holiday shopping continues to come in and pain ...
- TV Nets Don't Synchronize Cross-Platform Screens
Online Video Daily, Gavin O'Malley - Thursday, January 9, 2014
Likely losing out on lucrative ad packages, TV networks are failing ...
- VOD: A Marketing Bene'
Research Brief, Jack Loechner - Friday, January 10, 2014
A new Nielsen study says that as VOD continues to take ...
- MDC Buys Majorty of Luntz Global
MAD, Steve McClellan - Wednesday, January 8, 2014
The investment kicks off what MDC says will be a period heighten ...
- Consumers Believe Mobile Will Replace TV By 2022, Most Prefer Content Live
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- More than half of consumers believe mobile devices su ...
- Big Data Pros and Cons
Research Brief, Jack Loechner - Thursday, January 9, 2014
79% of executives believe Big Data will reach its potential in t ...
- Estee Lauder Launches High-End Lip Line
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2014
Print ads feature the fiercely beautiful Carolyn Murphy behind the wheel, a ...
- CE To See Steady Revenue Growth
Marketing Daily, Aaron Baar - Tuesday, January 7, 2014
Leading the growth will be new and emerging product categories such ...
- Cows Are Dancing In The Organic Pastures
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 8, 2014
Researchers are a busy bunch these days, and one life form that ...
- 73% of Online Adults Focus On Five Social Networks
Research Brief, Jack Loechner - Wednesday, January 8, 2014
A new survey from the Pew Research Center's Internet Project shows th ...
- Wearables, 'Phablets' Command Consumer Interest
Marketing Daily, Aaron Baar - Monday, January 6, 2014
According to Accenture's new Digital Consumer Tech survey, more than half ...
- Agency Picks 2013's Most Influential Ad Headlines
Marketing Daily, Tanya Gazdik - Monday, January 6, 2014
A panel of advertising/marketing business executives, media influencers and analysts weigh ...
- Dieting Declines; Millennials Especially Eschew
Marketing Daily, Karlene Lukovitz - Monday, January 6, 2014
Dieting behavior still increases by age cohort, and Millennials are expected ...
- Automakers Cross Finish Line In Style
Marketing Daily, Karl Greenberg - Monday, January 6, 2014
Automakers sprinted to the finish line in December, creating the the be ...
- Microsoft Trumps Apple As Most Trusted Brand
Marketing Daily, Laurie Sullivan - Monday, January 6, 2014
A Forrester Research study released Monday suggests that Microsoft's innovative consumer technolo ...
- Blacks, Whites Equal In Mobile Adoption
Mobile Marketing Daily, Mark Walsh - Monday, January 6, 2014
African-Americans are still less likely than whites to have Internet access, b ...
- Marketers' Budgets Up, But Cite Inability to Leverage Data
Research Brief, Jack Loechner - Tuesday, January 7, 2014
According to StrongView's "2014 Marketing Trends Survey," marketers plan to increase the ...