- Digital Shoppers Expect Cross-Channel Consistency
Research Brief, Jack Loechner - Monday, January 27, 2014
According to the findings of a new IBM study of more th ...
- All-the-Time Shopping: Mobile Beyond the Transaction
MobileShopTalk, Chuck Martin - Friday, January 24, 2014
While buying from a mobile device continues to inch upward, mobile continu ...
- Traditional Media Yields Extraordinary ROI For SMBs
Research Brief, Jack Loechner - Friday, January 24, 2014
According to the BIA/Kelsey Local Commerce Monitor, SMBs reported using an avera ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- Do Consumers Really Like When Advertisers Hijack Their Screens?
VidBlog, P.J. Bednarski - Friday, January 24, 2014
A new survey of 3,000 consumers says they like so-called takeover a ...
- Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
MAD, Steve McClellan - Thursday, January 23, 2014
Technology could be part of the problem, according to Mindshare's "Culture Vultur ...
- Asia Dominates Global Ad Spending
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2014
Global advertising spending rose in the third quarter of 2013 year-over-year, accordi ...
- Uncool Data and Social Media Sharing
Research Brief, Jack Loechner - Thursday, January 23, 2014
According to the Truth About Privacy study by McCann Worldgroup, U.S. consum ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- How BlueKai Will Help POPSUGAR Find Its Audience
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 22, 2014
BlueKai will announce Wednesday a business deal with digital media and commer ...
- Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right in ...
- Early Adopters: The Driving Force for Mobile Payments
MobileShopTalk, Chuck Martin - Wednesday, January 22, 2014
Current mobile money users, hardly a majority of smartphone owners, may beco ...
- Such A Deal
Research Brief, Jack Loechner - Wednesday, January 22, 2014
According to analysis by Experian Marketing Services, retailers have increasingly moved fr ...
- Building A Travel Brand Starts, And Can End, Online
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Successful branding doesn't begin at the airline gate. It starts online wi ...
- Mobile Ad Spend To Reach $18 Billion This Year, $42 Billion By 2017
Mobile Marketing Daily, Steve Smith - Tuesday, January 21, 2014
While supply will continue to outpace demand, mobile advertising spend will gr ...
- Credit Cards and Cash Still Favored Over Digital Wallets
Research Brief, Jack Loechner - Tuesday, January 21, 2014
The Harris Poll of 2,383 adults wonders if after holiday shopping, ...
- Google Cracks Down On Bad Search Ads, Sends Millions Packing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2014
Google claims to have disabled more than 350 million unscrupulous ads, bann ...
- The Cost Per Click On Retail Sites Could Offset Those On Search Engines
SearchBlog, Laurie Sullivan - Tuesday, January 21, 2014
For the first time this past holiday season, brands had an opportuni ...
- Gen-Y Wants Cars, Just Not Passionately
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Gen-Y buyers do, after all, care about cars it seems. A n ...
- Report: 2014 Looking Like A Better Year For Ad Industry Growth
MAD, Steve McClellan - Saturday, January 18, 2014
Pivotal Research just issued a report forecasting 5% organic revenue growth f ...
- Consumers Like What They Like
Marketing Daily - Top of the News, Thom Forbes - Monday, January 20, 2014
New products may indeed be the rocket fuel for growth and expansi ...
- Mobile Shoppers & Privacy vs. Relevant Offers
MobileShopTalk, Chuck Martin - Monday, January 20, 2014
Mobile location capabilities are evolving into presenting what could be an intrigui ...
- Ages Apart, But Similar Shoppers
Research Brief, Jack Loechner - Monday, January 20, 2014
A new study of Millennial and Boomer purchasing trends, conducted by Radi ...
- Why CMOs Flunk At Building Brand Empathy
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2014
When it comes to creating meaningful customer experiences, many CMOs are to ...
- Consumers Paying Better Attention To What They Eat
Marketing Daily - Top of the News, Thom Forbes - Friday, January 17, 2014
We are consuming about 78 fewer calories a day overall, saturated f ...
- Tablets, e-Readers Show Steady Gains
Mobile Marketing Daily, Mark Walsh - Thursday, January 16, 2014
Adoption of tablets increased to 42% in January from 34% in Septembe ...
- Smartphones Give 69% a Better Shopping Experience
MobileShopTalk, Chuck Martin - Friday, January 17, 2014
Smartphones are improving the shopping experience and consumers plan to use th ...
- 4th Quarter Online Mobile Traffic Up 40% Over Last Year
Research Brief, Jack Loechner - Friday, January 17, 2014
According to the year-end online sales trends from the IBM Digital Analyti ...
- Seeing Marketing Though Google Smart Lenses
SearchBlog, Laurie Sullivan - Friday, January 17, 2014
Google has become a huge part of a brand's online marketing strateg ...
- Ad Trends 2014: Pranks, Shocks, And Visiting The Dark Side
MAD, Larissa Faw - Wednesday, January 15, 2014
New York-based agency sparks & honey has issued a new report outlini ...