- CE Force Remains Strong This Holiday Season
Marketing Daily, Aaron Baar - Friday, October 25, 2013
According to the Consumer Electronics Association, nearly three-quarters of consumers plan ...
- Association Of Surfing Professionals Hangs Ten
Marketing Daily, Karl Greenberg - Friday, October 25, 2013
The Association of Surfing Professionals will begin riding bigger waves next yea ...
- Dollar General Beats Walmart
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2013
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Pagli ...
- New Research Predicts How Newly Insured Hispanics Will Influence The Healthcare System
Marketing: Health, Eric Talbot - Monday, October 28, 2013
For those in the healthcare industry, the anticipation of what the Affordab ...
- Teen Spending Slows; Browsing More on Mobile
Research Brief, Jack Loechner - Monday, October 28, 2013
According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consum ...
- Facebook Can Deduce Romantic Connections
The Social Graf, Erik Sass - Monday, October 28, 2013
Facebook: is there anything it can't snoop? If anyone needs additional pro ...
- Pediatrics Group Warns That Kids Are Online Too Much
VidBlog, P.J. Bednarski - Monday, October 28, 2013
The American Academy of Pediatrics today said parents should limit their ki ...
- Most Marketers Maintaining Or Increasing Budgets, Report Finds
MAD, Steve McClellan - Thursday, October 24, 2013
Nearly 90% of marketers surveyed by Forbes and gyro say they a ...
- Affluents Spending More Online This Year
Marketing Daily, Karl Greenberg - Thursday, October 24, 2013
Brands that speak to affluent Americans are getting a healthy response a ...
- Media, Entertainment Biz On The Upswing
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2013
The media and entertainment business is expected to outperform other industries f ...
- Video Ads On Cable Make Small Business Look Big
Research Brief, Jack Loechner - Friday, October 25, 2013
According to the 2013 Advertisers Survey from placemedia, commissioned from uSAMP, 8 ...
- What The Data Say About The State Of The American Man
Engage:Men, Jamie Goin - Thursday, October 24, 2013
Smart marketers targeting a male demographic want (and need) accurate data ...
- People Seek Deals; Dealers Should Seek Consumers
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The automaker's Web-based digital marketing services channel -- a joint venture wi ...
- B2C Gaining Confidence in Content Marketing
Research Brief, Jack Loechner - Thursday, October 24, 2013
According to MarketingProfs and the Content Marketing Institute (CMI) reporting their resear ...
- Are Dads The New Moms?
Engage:Moms, Stephanie Azzarone - Wednesday, October 23, 2013
Back in June, I posted an Engage:Moms article citing a survey ...
- EBay: The Role Of The Dealership Is Changing
Marketing Daily, Karl Greenberg - Tuesday, October 22, 2013
A new eBay Autos survey shows that consumers who bought a c ...
- Customer Switching Reaching All-Time Highs
Marketing Daily, Aaron Baar - Tuesday, October 22, 2013
Consumer expectations continue to rise even as companies are struggling to ke ...
- Simplicity Is Key To Brand Success, Inspires Loyalty In Customers
Online Media Daily, Gavin O'Malley - Wednesday, October 23, 2013
Worldwide, new research suggests that industries and brands are leaving nearly $ ...
- 90% of Women Execs Blame Overall "Image" For Career Holdbacks
Research Brief, Jack Loechner - Wednesday, October 23, 2013
According to a new Ipsos Reid poll of female executives commissioned ...
- For Shopper Marketing, Content Is King
Marketing Daily, Sarah Mahoney - Monday, October 21, 2013
Not only has it been the most important initiative in the pa ...
- Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfacti ...
- Free WiFi Helps In-Store Sales
Marketing Daily, Aaron Baar - Monday, October 21, 2013
"[Retailers should] embrace Wi-Fi because it allows customers to do additional resear ...
- Rich Media, Better Targeting To Drive Mobile Advertising Spend To $39.3 Billion By 2018
Mobile Marketing Daily, Steve Smith - Tuesday, October 22, 2013
Citing Facebook's mobile success story and the move away from "underperforming" mobi ...
- Print Ad Pages and Revenue Improve in Q3; Tablets More
Research Brief, Jack Loechner - Tuesday, October 22, 2013
The 3rd quarter PIB release confirms that marketers continue to increase the ...
- Mobile Video Engagement Runs Away From Desktop
Research Brief, Jack Loechner - Monday, October 21, 2013
According to new data from Unruly, video engagement rates on mobile devic ...
- Subway's Ads Ranked Highest Among Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, October 17, 2013
Subway, Olive Garden and Sonic Drive-In are ranked highest by consumers wh ...
- Study: Younger Consumers Favor High Tech In Cars
Marketing Daily, Karl Greenberg - Thursday, October 17, 2013
Older consumers may have the cash for more sophisticated technology, but young ...
- Google Earnings Rise, Place Focus On Diversification
Online Media Daily, Laurie Sullivan - Thursday, October 17, 2013
Paid clicks rose 26% in Q3 2013 compared with the year-ago quart ...
- Over 50% Of Mothers Use Retail Apps
Online Media Daily, Gavin O'Malley - Thursday, October 17, 2013
Rivaling the most tech-savvy demographics, moms continue to wow Madison Avenue wi ...
- High Income Shoppers Do Dollar Stores
Research Brief, Jack Loechner - Friday, October 18, 2013
According to new research from Mintel, Dollar stores are popping up a ...