- Forrester Offers Seven Steps to Better Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2013
The key to the marketer's success is to focus on the nee ...
- Brand Marketing And Business Value Linked
Research Brief, Jack Loechner - Thursday, October 17, 2013
According to a new study from Edelman, brands are failing to perfo ...
- Hidden Searches And From Whom
SearchBlog, Laurie Sullivan - Thursday, October 17, 2013
Some 64% of adults have searched for something they would like ...
- Details About Digital Devices: How Affluents Use Smartphone And Tablets
Engage:Affluent, Stephen Kraus - Wednesday, October 16, 2013
One of the most profound changes in the Affluent marketplace has be ...
- Nielsen: Marketers Increase Global Ad Spend
Marketing Daily, Tanya Gazdik - Tuesday, October 15, 2013
Marketers continue to gradually increase their global ad spending, as expenditures gr ...
- Google Paid-Search CPCs Rise As CTRs Decline
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
It's becoming a bit more expensive to run a search campaign. T ...
- Social Media Mania Captures Consumer Companies
Research Brief, Jack Loechner - Wednesday, October 16, 2013
TATA Consultancy Services, in a new study addressing "How The Best Consum ...
- Industry Sees Strong Consumer Spending, Loyalty, Sales
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
A quasi-strong economy, exciting vehicles, and some long-in-the-tooth cars needing replacement a ...
- Quality Content, Social Media Ups Brands In Search Engine Rankings
Online Media Daily, Laurie Sullivan - Monday, October 14, 2013
A study aims to prove that Google and Bing favor brands, b ...
- Better Understanding Shopping Cart Abandonment
Research Brief, Jack Loechner - Tuesday, October 15, 2013
According to Bronto Software and Magento, partnered with Ipsos, online shoppers ca ...
- Views From A Trailblazer: Q&A With Simulmedia CTO Alison Lowery
TV Board, Charlene Weisler - Tuesday, October 15, 2013
Simulmedia CTO Alison Lowery is one of a very few female chi ...
- Nestle Makes Top 10 In 'Most Loved Companies'
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
Nestle was the only food maker to make the top 10 ...
- Improving The Path To Purchase
Marketing: Travel, Todd Wilson - Monday, October 14, 2013
Purchasing travel online isn't a linear experience. Finding the right destination, lodgin ...
- Batch And Blast Email Leaves Half In The Box
Research Brief, Jack Loechner - Monday, October 14, 2013
According to the Epsilon and Email Institute Q2 2013 North America Ema ...
- TRA Asks U.S. Judge To Reverse Herself
MAD, Steve McClellan - Friday, October 11, 2013
The TV audience research company said Thursday that Judge Shira Scheindlin's ruli ...
- Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eig ...
- Q&A: For DVR'd Ads To Work, Adjacencies Critical
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2013
New research from Duke University's Fuqua School of Business finds that ...
- AutoTrader: Car Shoppers Go Mobile
Marketing Daily, Karl Greenberg - Friday, October 11, 2013
Just about everyone goes surfing to car shop. But since more consume ...
- Search Spend Rises, Ups Click Volume, CTR
Online Media Daily, Laurie Sullivan - Thursday, October 10, 2013
U.S. marketers spent 10% more on search campaigns during the third quart ...
- High-Def and Free Xploding Mobile Adult Content Fueling Tablets
Research Brief, Jack Loechner - Friday, October 11, 2013
A new report from Juniper Research has found that by 2017, ...
- More Social Media Users Sharing Location
The Social Graf, Erik Sass - Friday, October 11, 2013
Location-sharing applications on social media were one of those nifty ideas th ...
- Twitter Chirp Is Turning Into A Roar
Marketing: Entertainment, Doug Chavez - Thursday, October 10, 2013
I bet if you could see the office windows at Twitter f ...
- Is Showrooming The New Normal?
Mobile Insider, Steve Smith - Thursday, October 10, 2013
If the latest consumer surveys about mobile's role in the shopping proce ...
- Yowie! Mobile Ad Spend Share Doubles In A Year
MoBlog, Steve Smith - Thursday, October 10, 2013
The migration of revenue and attention to mobile hit a massive hi ...
- 57% of Americans Go Online With Cell Phone
Research Brief, Jack Loechner - Thursday, October 10, 2013
According to a new survey by the Pew Research Center's Internet &am ...
- Teens Prefer Twitter to Facebook
The Social Graf, Erik Sass - Thursday, October 10, 2013
While Twitter has exploded over the last few years, one group ...
- Q&A: Loyalty Messages Infiltrate Mainstream Marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 8, 2013
Nearly 60% of the firms in the study named loyalty a t ...
- Mobile/Showrooming To Drive Holiday E-Commerce Despite Security Grinch
MoBlog, Steve Smith - Wednesday, October 9, 2013
Showrooming is going to be a powerful factor in holiday shopping, accordi ...
- Senior Executives Engaging With Digital Enterprise Activity
Research Brief, Jack Loechner - Wednesday, October 9, 2013
According to a recent McKinsey survey, as businesses continue to embrace digit ...
- Google Updates The Play For Mobile
SearchBlog, Laurie Sullivan - Wednesday, October 9, 2013
Do the latest Internet Advertising Bureau numbers released Wednesday related to sear ...